Die digitale Transformation der Unternehmenskommunikation.
Thomas Mickeleit
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Interview with Lea Waskowiak: Theme Management
- 1. March 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
No CommentsLea Waskowiak joined o2 Telefónica in December 2022 as Specialist Communication Strategy & Analytics. In her role, she is responsible for data analysis and communications controlling on the one hand, and data storytelling on the other.
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Interview with Nikola Gardeweg and Maren Lübbecke: The newsroom is our digitization engine
- 1. February 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Nikola Gardeweg has been with Swiss Life for three and a half years and has been co-head of the Swiss Life newsroom since November 2022. Furthermore, in addition to the newsroom, she takes care of all communication topics concerning culture, HR and change projects and the CEO’s social media communication. Maren Lübbecke has been with Swiss Life for four and a half years. She has been co-chief of staff since last April. In addition to the CvD role, she has technical leadership in the social media team, which is also part of the core newsroom team.
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Interview with Johanna Bohlmann: It would be so nice with KPIs
- 7. December 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Johanna Bohlmann is the Senior Communications Manager responsible for (indicator-based) impact controlling of internal and executive communications at Vodafone Germany. Communications consulting for management and specialist departments, as well as the development of new formats, is thus increasingly controlled on the basis of data.
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Interview with Christian Garrels: Roles & Skills for Digital Transformation
- 2. November 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Data-based communication is critically dependent on the skills of people who use digital data and tools in communication. The book project “Success Factor Commtech: The Digital Transformation of Communications” devotes a section to the question of which roles and skills are needed for this digital transformation – and how this will change or has already changed the reality of communications departments.
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Interview with Christina Rettig: Integrated marketing communication should become the standard
- 5. October 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Christina Rettig is head of Corporate Communications at SCHOTT in Mainz. In an interview with AG CommTech, she describes how her team approaches data-driven communications. She sees a key to this in the integration of communication and marketing. The questions were asked by Klaus Treichel, co-leader of WG1 in the CommTech WG.
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Interview with Annette Siragusano: Data Storytelling in PR
- 7. September 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Annette Siragusano is Digital Mind and loves agile working. She has demonstrated this in a wide variety of positions. She started working according to Kanban with her communications team at comdirect bank AG back in 2014. In recent years, she served as Global Head of Content Strategy & Cross Channel Campaign Management at Engel & Völkers headquarters.
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Interview Ansgar Zerfaß: Empirical Findings on the Digital Transformation of Communications Management
- 3. August 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
The European Communication Monitor (ECM) 2022 has recently been presented and CommTech occupies a separate chapter in it. Ansgar Zerfaß, Professor of Strategic Communication at the University of Leipzig and head of the international ECM research group, takes a closer look at the topic in an interview with Thomas Mickeleit.
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Interview Christian Loecker & Gabriele Kaminski: Trends and Skills in Communication for 2030
- 6. July 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
The PR job market is a good seismograph for transformation trends in our professional fields. At the end of June, AG CommTech hosted two renowned headhunters for communicators in a live interview. Gabriele Kaminski and Christian Loecker are managing partners of GK Unternehmens-und Personalberatung from Mainz. CommTech members were able to tune in and participate in the discussion. Richard Tigges from Audi has summarized the most important questions and answers.
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Interview Matthias Harenburg: Aggregate data – but please without ‘copy & paste’.
- 1. June 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Matthias Harenburg is Communication Performance Manager at Siemens Healthineers. Over the past two years, he – together with other colleagues – has developed a cross-channel, interdisciplinary and interactive key performance indicator system for the communications activities of the DAX40-listed medical technology group.
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Interview Christina Rettig: AI in communication
- 4. May 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Christina Rettig is head of communications at Schott and co-leader of CommTech Working Group 3 ‘Reporting& KPIs’. As a PhD student at Antwerp Business School / Universiteit Antwerpen, she is currently researching cyber-physical systems and the impact of CommTech on communication departments.