Die digitale Transformation der Unternehmenskommunikation.
Thomas Mickeleit
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Process automation in communication – still more of a wish than a reality at the moment
- 28. March 2024
- Posted by: Thomas Mickeleit
- Category: NEWS
No CommentsAutomation is playing an increasingly important role in the world of corporate communication – at least when it comes to the wishes and expectations of those responsible for communication. A recent survey conducted by the Process Automation Initiative in the CommTech working group provides revealing insights into this trend.
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The future of communication: key findings from the Communications Trend Radar 2024
- 4. March 2024
- Posted by: Thomas Mickeleit
- Category: NEWS
The recently published Communications Trend Radar 2024 speaks a clear language. The pressure to change due to social developments, changes in the business environment and new technologies is high. Communication managers are not only under pressure to act, but also under time pressure.
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In search of the right approach to AI: The German Council for Public Relations (DRPR) adopts guidelines
- 1. December 2023
- Posted by: Thomas Mickeleit
- Category: NEWS
It is an honorable concern of the DRPR to provide PR professionals with binding rules for dealing with AI. And he is not alone in this. Many national governments, the EU and international organizations are discussing or already regulating how artificial intelligence should be put on a leash.
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When the AI only talks to itself
- 4. October 2023
- Posted by: Thomas Mickeleit
- Category: NEWS
It is true, Artificial Intelligence, namely the so-called LLMs (Large Language Models) will democratize communication work. Where recently a lot of money or personnel were required to generate different derivatives for numerous channels from one text, for example, today AI spits out the content in the right formats and tonalities at the push of a button in seconds for free.
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The age of dialogue in communication has begun
- 31. July 2023
- Posted by: Thomas Mickeleit
- Category: NEWS
A key idea of CommTech is the adaptation of the customer journey in the form of a stakeholder journey to corporate communications. Anyone who considers the idea will subsequently wonder in amazement why communications has so far failed across the board to maintain a continuous dialog with individual stakeholders beyond the “attention” stage, in which the “connectedness” stage is finally reached.
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Interview with Eckhard Klockhaus: Artificial intelligence shakes up the newsroom
- 5. July 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Eckhard Klockhaus is founder and CEO of Imory. In an interview with Thomas Mickeleit, he introduces NewsroomGPT, Imory’s first Lighthouse project, and discusses the differences with ChatGPT.
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Global CommTech Report 2023: The hubris of communication
- 5. July 2023
- Posted by: Thomas Mickeleit
- Category: NEWS
No nesting follows now, although the results of the recently published Global CommTech Report 2023 would give cause to do so. One must put a question mark in front of the parenthesis as to whether a sample of 329 participants worldwide is representative of the status of CommTech in companies and agencies.
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Interview with Benjamin Lampe: Objectives and Key Results (OKR) – Making Communication More Strategic with OKRs
- 7. June 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
OKRs at Microsoft: Benjamin Lampe (EMEA Head of Communications) shares practical insights on how strategic communication with OKRs leads teams to success and makes goals measurable. He also explains CommTech’s role in OKR adoption.
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Interview with Stephan Zipperlen: AI democratizes video production
- 3. May 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Stephan Zipperlen is Manager Audiovisual Communications & Formats at Covestro and has been an active member of the CommTech WG in the Technology cluster since 2022. Christof Schmid spoke with him about the current tools and trends around AI in video.
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Interview with Monica Campestrini: Reputation Management
- 5. April 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Monica Campestrini has been Data Insights & Analytics Manager Digital Communications at Henkel since April 2022. In an interview with Thomas Mickeleit, she talks about the importance of data analytics for reputation management.