Die digitale Transformation der Unternehmenskommunikation.
Thomas Mickeleit
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When the AI only talks to itself
- 4. October 2023
- Posted by: Thomas Mickeleit
- Category: NEWS
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It is true, Artificial Intelligence, namely the so-called LLMs (Large Language Models) will democratize communication work. Where recently a lot of money or personnel were required to generate different derivatives for numerous channels from one text, for example, today AI spits out the content in the right formats and tonalities at the push of a button in seconds for free.
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The age of dialogue in communication has begun
- 31. July 2023
- Posted by: Thomas Mickeleit
- Category: NEWS
A key idea of CommTech is the adaptation of the customer journey in the form of a stakeholder journey to corporate communications. Anyone who considers the idea will subsequently wonder in amazement why communications has so far failed across the board to maintain a continuous dialog with individual stakeholders beyond the “attention” stage, in which the “connectedness” stage is finally reached.
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Interview with Eckhard Klockhaus: Artificial intelligence shakes up the newsroom
- 5. July 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Eckhard Klockhaus is founder and CEO of Imory. In an interview with Thomas Mickeleit, he introduces NewsroomGPT, Imory’s first Lighthouse project, and discusses the differences with ChatGPT.
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Global CommTech Report 2023: The hubris of communication
- 5. July 2023
- Posted by: Thomas Mickeleit
- Category: NEWS
No nesting follows now, although the results of the recently published Global CommTech Report 2023 would give cause to do so. One must put a question mark in front of the parenthesis as to whether a sample of 329 participants worldwide is representative of the status of CommTech in companies and agencies.
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Interview with Benjamin Lampe: Objectives and Key Results (OKR) – Making Communication More Strategic with OKRs
- 7. June 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
OKRs at Microsoft: Benjamin Lampe (EMEA Head of Communications) shares practical insights on how strategic communication with OKRs leads teams to success and makes goals measurable. He also explains CommTech’s role in OKR adoption.
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Interview with Stephan Zipperlen: AI democratizes video production
- 3. May 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Stephan Zipperlen is Manager Audiovisual Communications & Formats at Covestro and has been an active member of the CommTech WG in the Technology cluster since 2022. Christof Schmid spoke with him about the current tools and trends around AI in video.
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Interview with Monica Campestrini: Reputation Management
- 5. April 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Monica Campestrini has been Data Insights & Analytics Manager Digital Communications at Henkel since April 2022. In an interview with Thomas Mickeleit, she talks about the importance of data analytics for reputation management.
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Interview with Lea Waskowiak: Theme Management
- 1. March 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Lea Waskowiak joined o2 Telefónica in December 2022 as Specialist Communication Strategy & Analytics. In her role, she is responsible for data analysis and communications controlling on the one hand, and data storytelling on the other.
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Interview with Nikola Gardeweg and Maren Lübbecke: The newsroom is our digitization engine
- 1. February 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Nikola Gardeweg has been with Swiss Life for three and a half years and has been co-head of the Swiss Life newsroom since November 2022. Furthermore, in addition to the newsroom, she takes care of all communication topics concerning culture, HR and change projects and the CEO’s social media communication. Maren Lübbecke has been with Swiss Life for four and a half years. She has been co-chief of staff since last April. In addition to the CvD role, she has technical leadership in the social media team, which is also part of the core newsroom team.
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Interview with Johanna Bohlmann: It would be so nice with KPIs
- 7. December 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Johanna Bohlmann is the Senior Communications Manager responsible for (indicator-based) impact controlling of internal and executive communications at Vodafone Germany. Communications consulting for management and specialist departments, as well as the development of new formats, is thus increasingly controlled on the basis of data.
