Die digitale Transformation der Unternehmenskommunikation.
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Communication without control becomes occupational therapy
- 20. May 2026
- Posted by: Reimer Stobbe
- Category: NEWS
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Communications departments are producing more content today than ever before. They use countless channels, deliver real-time reports, measure reach, clicks and engagement rates down to the second decimal place.
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“Communication without control is just occupational therapy” – Reimer Stobbe on the future of communication controlling
- 20. May 2026
- Posted by: Reimer Stobbe
- Category: BEST PRACTICES
In many communication departments, communication controlling is still considered an unloved duty: too number-heavy, too complex, too far removed from the actual craft of communication. For Reimer Stobbe, this is a dangerous misconception.
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“Strategic control? Yes! Measurement logic? No. – What communicators really do (and what they think they do)”
- 3. March 2026
- Posted by: Reimer Stobbe
- Category: NEWS
The current survey in the “Strategy and impact measurement” cluster shows an exciting yet contradictory picture. The 19 participants set clear priorities: KPI frameworks, ROI calculation, AI tools for impact measurement and dashboards in particular are at the top of their agenda. These areas are seen as key levers for demonstrating the impact and value contribution of communication more convincingly in future.
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In-house seminars – company-specific offers with many advantages
- 20. October 2025
- Posted by: Reimer Stobbe
- Category: NEWS
The CommTech Academy offers a wide range of seminars on CommTech topics. I myself offer two of my own seminars, each lasting four hours, which ideally complement each other:
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Impact measurement is like a giant puzzle
- 28. March 2025
- Posted by: Reimer Stobbe
- Category: NEWS
Complete communication controlling with impact measurement is like a 5000-piece jigsaw puzzle: it looks great on the packaging, but is difficult to complete in one go. It takes patience and method – and sometimes help.
