The current survey in the “Strategy and impact measurement” cluster shows an exciting yet contradictory picture. The 19 participants set clear priorities: KPI frameworks, ROI calculation, AI tools for impact measurement and dashboards in particular are at the top of their agenda. These areas are seen as key levers for demonstrating the impact and value contribution of communication more convincingly in future.

The CommTech Academy offers a wide range of seminars on CommTech topics. I myself offer two of my own seminars, each lasting four hours, which ideally complement each other:

Complete communication controlling with impact measurement is like a 5000-piece jigsaw puzzle: it looks great on the packaging, but is difficult to complete in one go. It takes patience and method – and sometimes help.