At a time when labor shortages and demographic change are presenting companies with immense challenges, attractiveness as an employer is becoming increasingly important. Generation Z in particular, which will play a key role in shaping the success of companies in the coming years and decades, plays a central role here.

Published continuously since 2007, the Future Today Institute’s annual report covers maturing and emerging trends grouped into two categories: Industry and Technology. Industry trends reflect how technology is shaping the future of an entire industry.

The annual Global Communication Report aims to provide insights into the development of the global communication industry by analyzing emerging trends.

The Communications Trend Radar has been published annually by the Academic Society for Management & Communication since 2020 and is carried out by teams from the universities of Leipzig and Potsdam. The overarching goal is to prepare communications professionals for trends that will shape their work.

Edelman’s Future of Corporate Communications study examines the current state, evolution and future orientation of corporate communications in today’s multi-stakeholder world. For this, a survey of 218 C-level or senior communications executives at Fortune 500 and Forbes Global 1000 companies was conducted, along with 20 qualitative interviews.

This year’s annual McKinsey Global Survey on the Current State of AI is based on responses from 1,684 respondents across a range of industries, regions, company sizes, as well as areas of expertise, and was conducted from April 11-21, 2023. The results confirm explosive growth of generative AI tools.

The Special Report “The Collapse of the Purchase Funnel” is based on data from 13,802 respondents surveyed from 01. were collected by May 12, 2023. Among other things, the results show that today’s buying relationships are too dynamic for a linear marketing funnel.