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Although this study comes from the field of psychology, it is also recommended for communicators, especially in light of the first reading tip. Sarah Schröder, Thekla Morgenroth, Ulrike Kuhl, Valerie Vaquet and Benjamin Paassen investigated whether LLMs can simulate human psychology.

n this article, Jeyoung Oh and Eyun-Jung Ki examine how the type of sender (human or AI) and the chosen language style (conversational and casual or formal and organizational) influence the perception of an organization and how this affects the willingness to interact on social media.

The AI Reputation Monitor 2025 by FTI Consulting shows how strongly large language models such as ChatGPT are shaping the perception of companies and managers. In the analysis of the DAX40 companies, 83 percent show at least one reputational risk in the AI-generated responses.

The AI Reputation Monitor 2025 by FTI Consulting shows how strongly large language models such as ChatGPT are shaping the perception of companies and managers.

The use of AI is no longer a question of if, but how. Communications departments are faced with a crucial question: how can they become active shapers of technological transformation without just being users?

The Reuters Institute’s Digital News Report 2025 is based on a survey of around 100,000 people in 48 markets. It provides a comprehensive overview of how access to news is changing worldwide.

The current Work Trend Index Annual Report 2025 from Microsoft is based on a global survey of 31,000 employees, supplemented by Microsoft 365 usage data and LinkedIn labor market analyses.