The study by Anh-Hoang, Tran and Nguyen, published in Frontiers in Artificial Intelligence in 2025, analyzes the problem of hallucinations in large language models (LLMs), i.e. false or unfounded statements presented as fact by AI systems. The aim of the work is to understand the extent to which such errors are influenced by the design of prompts and where the limits of prompting lie.

What content do AI systems pick up when they generate answers and what criteria do they use to select their sources? The report What is AI Reading? by Muck Rack investigates this question. The analysis is based on more than one million links evaluated from responses from ChatGPT, Claude, Gemini and Perplexity, collected between July and December 2025.

The Blueprint for Effective AI Chatbots by Thomas McKinlay and Stefan Puntoni from the University of Pennsylvania provides a guideline for how companies can integrate AI-supported dialog systems responsibly and effectively into their communication processes.

For almost two decades, the European Communication Monitor has been one of the central scientific reference studies in European corporate communication and contributed significantly to the founding of AG CommTech in 2021.

The Generative AI and News Report 2025 by Felix Simon, Rasmus Kleis Nielsen and Richard Fletcher examines attitudes and usage habits towards generative artificial intelligence in the journalistic environment.

The study The ROI of AI 2025 by Google Cloud provides current data on the return on investment of artificial intelligence in large international companies. The results are based on a survey of 3,466 managers from 17 countries, including Germany.

Maturity models align the development of an organization with defined target states and have long been established in digital disciplines. Interest in these models is also growing in strategic communication. The article Communication Maturity: The Next Big Thing?

Which topics do communications managers need to focus on this year? The Communications Heatmap 2025 by FTI Consulting and Quadriga University Berlin answers this question on the basis of qualitative individual and group interviews with top communicators and a standardized online survey.