Die Redaktion

The Stakeholder Intelligence Report 2026 positions stakeholder intelligence as a data-based foundation for strategic decisions in reputation management. The changed context is central: perception arises in an environment of multiple crises (“polycrisis”).

The Employee Communications Report 2026 by Ben Reynolds and the communications team at consultancy Gallagher is based on surveys of more than 1,300 communications and HR managers from around 40 countries. The report is published as part of the “Workforce Trends Report Series” and examines how internal communication is changing under conditions of constant change, technological acceleration and rising expectations of the workforce.

The Edelman Trust Barometer 2026 is based on an annual online survey in 28 countries with almost 34,000 participants (field period: October/November 2025). The report bundles the assessments of the trust situation in business, government, media and NGOs and diagnoses a growing “insularity” in 2026 on this basis: an increasing reluctance to trust people or institutions that are perceived as different.

In the study “The Communicator’s Role in Driving Generative AI Adoption” published by the Institute for Public Relations (IPR) in February 2026, Olivia K. Fajardo analyses the introduction of generative AI in organizations based on over 30 interviews with communications and technology executives. The focus is on the question of how roles, processes and responsibilities are changing in communications departments.

The report Human Truths in the Algorithmic Era – 2026 Media Trends by dentsu approaches the current media transformation through three recurring perspectives on human behavior. Instead of looking at innovations in isolation, the report asks which human expectations remain stable under algorithmic conditions.

Inside PR 2026 was published by Cision and is based on a survey of 561 PR professionals from agencies and in-house teams. It bundles assessments of current working practices in PR and describes a professional field that is under constant pressure from media change due to technological progress and a simultaneous shortage of resources.