The Generative AI and News Report 2025 by Felix Simon, Rasmus Kleis Nielsen and Richard Fletcher examines attitudes and usage habits towards generative artificial intelligence in the journalistic environment.

The study The ROI of AI 2025 by Google Cloud provides current data on the return on investment of artificial intelligence in large international companies. The results are based on a survey of 3,466 managers from 17 countries, including Germany.

Maturity models align the development of an organization with defined target states and have long been established in digital disciplines. Interest in these models is also growing in strategic communication. The article Communication Maturity: The Next Big Thing?

Which topics do communications managers need to focus on this year? The Communications Heatmap 2025 by FTI Consulting and Quadriga University Berlin answers this question on the basis of qualitative individual and group interviews with top communicators and a standardized online survey.

Although this study comes from the field of psychology, it is also recommended for communicators, especially in light of the first reading tip. Sarah Schröder, Thekla Morgenroth, Ulrike Kuhl, Valerie Vaquet and Benjamin Paassen investigated whether LLMs can simulate human psychology.

n this article, Jeyoung Oh and Eyun-Jung Ki examine how the type of sender (human or AI) and the chosen language style (conversational and casual or formal and organizational) influence the perception of an organization and how this affects the willingness to interact on social media.

The AI Reputation Monitor 2025 by FTI Consulting shows how strongly large language models such as ChatGPT are shaping the perception of companies and managers. In the analysis of the DAX40 companies, 83 percent show at least one reputational risk in the AI-generated responses.

The AI Reputation Monitor 2025 by FTI Consulting shows how strongly large language models such as ChatGPT are shaping the perception of companies and managers.