- 1. November 2026
- Posted by: Die Redaktion
- Category: READING TIPS
The Synthetic CEO Is Ready to Speak: Opportunities and Risks of AI Avatars in Executive Communication
AI-generated avatars enable companies to digitally represent their executives and disseminate messages in various languages and formats. The white paper “The Synthetic CEO Is Ready to Speak” by the Scriptorium Initiative examines the opportunities and risks associated with this technology. The white paper is based on a study involving 78 experienced communications professionals who evaluated videos featuring both human and synthetic CEOs.
Acceptance depends on the intended use
The results show that synthetic CEOs are not rejected outright. The key factors influencing acceptance are, above all, the perceived benefits and potential risks. While the technology is particularly well-suited for standardized messages and multilingual communication, respondents prefer the personal presence of a leader during crises, layoffs, and major changes.
Clear Guidelines for Synthetic Leadership Communication
The white paper therefore emphasizes the responsibility of communications departments. Transparent labeling, human approval processes, and clear rules for use are key prerequisites. Three practical frameworks demonstrate how companies can define authorities, boundaries, and control mechanisms to leverage the benefits of synthetic leadership communication without compromising trust and accountability.
- Generative AI in Communication: Creativity Beyond the Median (also from the Scriptorium Initiative)
- When AI Provides Information: Who Sets the Direction?
- All reading recommendations from the CommTech Working Group
