Data & Insights Experts

  • Strategic impact vs. pure output. Insights from the Scompler session

    • 31. March 2026
    • Posted by: Die Redaktion
    • Category: MACHINE ROOM
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    In our latest Data & Insights Experts interest group session, we delved into the mechanics of modern communication. Under the title “Beyond Output – Rethinking Communication and AI”, Maximilian Miguletz (Director Strategic Communication at Scompler) showed us why the industry is in danger of winning the “wrong game”.

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  • Data sovereignty in marketing: How Schaeffler relies on internal data management

    • 16. March 2020
    • Posted by: Die Redaktion
    • Category: MACHINE ROOM
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    Schaeffler relies on internal data management in Microsoft Azure – for more data control, scalable analytics and AI applications in marketing.

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