BEST PRACTICES

Anyone who works in communications usually looks back: which measures went well, which topics caught on, which messages were noticed?

AG CommTech: Thomas, many people have only heard about the AI Act in passing. What is it essentially about?
Thomas Mickeleit: The AI Act is the first comprehensive set of regulations for artificial intelligence worldwide. The EU is trying to strike a balance: Enabling innovation while protecting fundamental rights and values.

Traditional monitoring works with search words. The problem is that you only recognize crises that you have anticipated in advance. Alerts do come in, but in practice often nobody reads them thoroughly enough. As a result, issues that are slowly building up are easily overlooked. This means you miss out on valuable time in which you could still take calm countermeasures.

AG CommTech: Christian, you and your team experienced a crisis at Nuremberg Airport with a protest action by activists. Several people took action in August 2024.

Jannik Buchmann, Performance Manager Brand & Strategic Topic Management, ContiTech on impact measurement, reputation and the development of strategic communication controlling

AG CommTech: Michael, Bosch is known in the communications industry for creative cases and innovation awards. Please give us an overview: How are you positioned in communications?

In a webinar entitled “How AI is democratizing media analysis”, we spoke to Tim Kreitlow about how data is used in cross-departmental collaboration at the TÜV NORD GROUP. Tim Kreitlow has been head of the newsroom there since 2022.

The Academic Institute for Qualified Methods and Professional Structures (AQPS) is one of the leading international institutes in the field of methodological and structural sciences. Its clients include companies such as Allianz, BASF, Bayer Leverkusen, Commerzbank, Deloitte, Hilton International, Lufthansa Cargo and TBI Industries, as well as political institutions such as the Austrian Federal Economic Chamber and the European Union.

On February 25, Richard Tigges spoke at the AG CommTech webinar on the topic of “Why communication strategies fail – and what you can do about it.” The webinar discussed the most common stumbling blocks in the implementation of communication strategies as well as practical solutions for successful implementation.

On January 28, Maria von Wirth was a speaker in the AG CommTech webinar on “Making data speak – How communicators draw insights from their data analysis.” She reported on her experiences with the introduction of structured reputation measurement using the “Value4/9 Methodology” developed by an initiative of AG CommTech.