Die digitale Transformation der Unternehmenskommunikation.
NEWS
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The reinvention of communication
- 5. May 2025
- Posted by: Dr. Jan Dietrich Müller
- Category: NEWS
No CommentsMany people remember historic events such as September 11, 2001, but November 30, 2022 is less present: the date on which ChatGPT-3 became available to the public. Just five days later, the platform already had over one million users. This marked the start of the commercialization of artificial intelligence (AI).
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Impact measurement is like a giant puzzle
- 28. March 2025
- Posted by: Reimer Stobbe
- Category: NEWS
Complete communication controlling with impact measurement is like a 5000-piece jigsaw puzzle: it looks great on the packaging, but is difficult to complete in one go. It takes patience and method – and sometimes help.
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The digitalization of communication – a modern imperative for communication departments
- 3. March 2025
- Posted by: Die Redaktion
- Category: NEWS
igitalization continues to gain momentum – and we would do well to help shape it in the communications industry. From process automation to content creation and impact measurement, digitalization offers valuable tools. But it doesn’t stop at the operational level: digital technologies also help us to develop data-based communication strategies.
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Successful digitalization starts with further education and training
- 3. February 2025
- Posted by: Thomas Mickeleit
- Category: NEWS
Digitalization poses major challenges for communication departments. Skills shortages in the teams and the integration of different systems are just some of the hurdles. But there is hope: investment in training and education is increasing and is a key success factor for digital transformation. Faster success with a skills roadmap.
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What about the input, the costs of communication? How can we measure that?
- 4. January 2025
- Posted by: Die Redaktion
- Category: NEWS
The input is usually underestimated when measuring impact or controlling communication. It is clearly defined in the DPRG/ICV impact levels: external costs and internal expenses. Formally, controllers want to compare the input with the outflow. And communicators also use ROI to determine the return on their activities – both overall and for individual activities. But ROI is of course only possible if the investment is also determined. How can this be measured?
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The fascination of metaverse – How extended realities are already changing corporate communications
- 3. December 2024
- Posted by: Christof Schmid
- Category: NEWS
“Virtual reality was the dream of science fiction. But the internet was also once a dream and so were computers and smartphones,” says Meta CEO Mark Zuckerberg about the Metaverse in 2022.
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How can a stakeholder journey be set up in a meaningful way?
- 4. November 2024
- Posted by: bandup media UG
- Category: NEWS
The stakeholder journey describes how the complex relationship between a company and its stakeholders can develop – if communication measures are planned skillfully in the digital space.
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Performance Communication – What communication can learn from marketing
- 27. September 2024
- Posted by: bandup media UG
- Category: NEWS
How can corporate communications benefit from the methods of performance marketing?
What can be adopted 1:1, what can be adapted or at least used as inspiration? -
OKRs in corporate communications: a journey of discovery
- 2. September 2024
- Posted by: Timo Radzik
- Category: NEWS
Digital media continue to gain ground in internal communication. Intranets, e-mails and newsletters are among the most frequently used channels at 81%. Microsoft 365 applications such as SharePoint-based intranets, Viva Engage and Teams are now standard in the corporate world.
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A lot helps a lot – the dilemma of digital internal communication
- 5. August 2024
- Posted by: Thomas Mickeleit
- Category: NEWS
Digital media continue to gain ground in internal communication. Intranets, e-mails and newsletters are among the most frequently used channels at 81%. Microsoft 365 applications such as SharePoint-based intranets, Viva Engage and Teams are now standard in the corporate world.