Die digitale Transformation der Unternehmenskommunikation.
NEWS
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Datadriven comms needs a healthy error culture
- 1. July 2024
- Posted by: Thomas Mickeleit
- Category: NEWS
No CommentsAt the end of the quarter, many communications departments produce a quarterly report that is sent to management to prove its importance. It is not uncommon for people to focus on tuning the report as a success story.
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Generative AI for research & analysis
- 30. May 2024
- Posted by: Andree Blumhoff
- Category: NEWS
The rapid development in the field of artificial intelligence (AI) has already led to fundamental changes in many industries in recent years. However, progress in the field of generative AI – often described as the iPhone moment – is accelerating the transformation immensely.
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The human factor of CommTech
- 7. May 2024
- Posted by: Christina Rettig
- Category: NEWS
While CommTech opens up new opportunities to reach stakeholders and relieve them of volume tasks, its introduction presents organizations with considerable challenges. Many communications departments are traditionally structured as line organizations. Adapting processes and collaboration quickly and flexibly to new technologies is not easy in such established structures. How to approach it?
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Dr. Reimer Stobbe: Measuring the success of corporate communications
- 6. May 2024
- Posted by: Die Redaktion
- Category: NEWS
Proving the success and impact of corporate communications is a challenge that requires expertise. The prerequisite is timely planning with targets and measuring where it makes sense – with suitable metrics.
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Process automation in communication – still more of a wish than a reality at the moment
- 28. March 2024
- Posted by: Thomas Mickeleit
- Category: NEWS
Automation is playing an increasingly important role in the world of corporate communication – at least when it comes to the wishes and expectations of those responsible for communication. A recent survey conducted by the Process Automation Initiative in the CommTech working group provides revealing insights into this trend.
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The future of communication: key findings from the Communications Trend Radar 2024
- 4. March 2024
- Posted by: Thomas Mickeleit
- Category: NEWS
The recently published Communications Trend Radar 2024 speaks a clear language. The pressure to change due to social developments, changes in the business environment and new technologies is high. Communication managers are not only under pressure to act, but also under time pressure.
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Careers in times of transformation
- 5. February 2024
- Posted by: Die Redaktion
- Category: NEWS
Change has always existed – and so have those who communicate it. However, digitalization is primarily changing communication itself. Job profiles are changing, priorities are shifting.
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EU AI Act: between overregulation and risk minimization
- 27. December 2023
- Posted by: Die Redaktion
- Category: NEWS
The use of AI in communication and marketing offers many opportunities, but also risks. What the political agreement on the AI Act means and what communicators should think about – this is what AG CommTech member Andreas Rossbach has been thinking about.
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In search of the right approach to AI: The German Council for Public Relations (DRPR) adopts guidelines
- 1. December 2023
- Posted by: Thomas Mickeleit
- Category: NEWS
It is an honorable concern of the DRPR to provide PR professionals with binding rules for dealing with AI. And he is not alone in this. Many national governments, the EU and international organizations are discussing or already regulating how artificial intelligence should be put on a leash.
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Recommended for imitation: A workshop example for AI introduction
- 2. November 2023
- Posted by: Die Redaktion
- Category: NEWS
Artificial intelligence (AI) brings us communicators impressive technical possibilities, but at the center of this profound change is the human being. This raises organizational questions above all: Who in the team has what attitude and previous experience with AI, what image do we have of our future collaboration, and how do we want to approach the topic?