Die digitale Transformation der Unternehmenskommunikation.
NEWS
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How can a stakeholder journey be set up in a meaningful way?
- 4. November 2024
- Posted by: bandup media UG
- Category: NEWS
No CommentsThe stakeholder journey describes how the complex relationship between a company and its stakeholders can develop – if communication measures are planned skillfully in the digital space.
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Performance Communication – What communication can learn from marketing
- 27. September 2024
- Posted by: bandup media UG
- Category: NEWS
How can corporate communications benefit from the methods of performance marketing?
What can be adopted 1:1, what can be adapted or at least used as inspiration? -
OKRs in corporate communications: a journey of discovery
- 2. September 2024
- Posted by: Timo Radzik
- Category: NEWS
Digital media continue to gain ground in internal communication. Intranets, e-mails and newsletters are among the most frequently used channels at 81%. Microsoft 365 applications such as SharePoint-based intranets, Viva Engage and Teams are now standard in the corporate world.
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A lot helps a lot – the dilemma of digital internal communication
- 5. August 2024
- Posted by: Thomas Mickeleit
- Category: NEWS
Digital media continue to gain ground in internal communication. Intranets, e-mails and newsletters are among the most frequently used channels at 81%. Microsoft 365 applications such as SharePoint-based intranets, Viva Engage and Teams are now standard in the corporate world.
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Datadriven comms needs a healthy error culture
- 1. July 2024
- Posted by: Thomas Mickeleit
- Category: NEWS
At the end of the quarter, many communications departments produce a quarterly report that is sent to management to prove its importance. It is not uncommon for people to focus on tuning the report as a success story.
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Generative AI for research & analysis
- 30. May 2024
- Posted by: Andree Blumhoff
- Category: NEWS
The rapid development in the field of artificial intelligence (AI) has already led to fundamental changes in many industries in recent years. However, progress in the field of generative AI – often described as the iPhone moment – is accelerating the transformation immensely.
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The human factor of CommTech
- 7. May 2024
- Posted by: Christina Rettig
- Category: NEWS
While CommTech opens up new opportunities to reach stakeholders and relieve them of volume tasks, its introduction presents organizations with considerable challenges. Many communications departments are traditionally structured as line organizations. Adapting processes and collaboration quickly and flexibly to new technologies is not easy in such established structures. How to approach it?
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Dr. Reimer Stobbe: Measuring the success of corporate communications
- 6. May 2024
- Posted by: Die Redaktion
- Category: NEWS
Proving the success and impact of corporate communications is a challenge that requires expertise. The prerequisite is timely planning with targets and measuring where it makes sense – with suitable metrics.
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Process automation in communication – still more of a wish than a reality at the moment
- 28. March 2024
- Posted by: Thomas Mickeleit
- Category: NEWS
Automation is playing an increasingly important role in the world of corporate communication – at least when it comes to the wishes and expectations of those responsible for communication. A recent survey conducted by the Process Automation Initiative in the CommTech working group provides revealing insights into this trend.
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The future of communication: key findings from the Communications Trend Radar 2024
- 4. March 2024
- Posted by: Thomas Mickeleit
- Category: NEWS
The recently published Communications Trend Radar 2024 speaks a clear language. The pressure to change due to social developments, changes in the business environment and new technologies is high. Communication managers are not only under pressure to act, but also under time pressure.