• AI Agents in Communication: The Database Is Key

    • 2. October 2026
    • Posted by: Uwe Seebacher
    • Category: NEWS
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    Generative AI often produces plausible but generic text. Raoul Schneider (BASF) explains why AI agents need a robust database as a foundation for communication.

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  • Predictive Intelligence for Communication: From Reporting to Strategic Management

    • 31. August 2026
    • Posted by: Uwe Seebacher
    • Category: NEWS
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    Prof. Uwe Seebacher demonstrates that generative AI produces plausible texts, but no impact. How understanding models and digital audience twins test communication decisions in advance—before publication.

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