Prof. Dr. Christoph Moss

The corporate newsroom is regarded as the ideal solution for strategic communication in times of growing complexity. But the reality looks more sober. A long-term study by Prof. Dr. Christoph Moss based on 743 interviews shows: Only around a third of communications departments actually work in a newsroom-like manner. The biggest obstacle here is neither technology nor AI – but inadequate processes, unclear roles and a lack of strategic consistency.