Die digitale Transformation der Unternehmenskommunikation.
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Performance Communications: No More “Feel-Good” Communication
- 15. June 2026
- Posted by: Jens Christmann
- Category: NEWS
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“We had 42 press clippings, a reach of 1.2 million, and a very positive response.” Statements like these are still common in many communications departments. They’re meant to sound solid and professional. But strategically, they’re often worthless.
