The world of communication is changing rapidly. Artificial intelligence (AI) has long been a reality and is shaping the way we work. At Merck, together with our 200 communicators, we have embarked on a global transformation journey that goes far beyond the introduction of new tools. Our goal: to establish AI expertise as the key to a sustainable communication culture.
From Prompt to People: AI expertise as a driver of transformation
The world of communication is changing rapidly. Artificial intelligence (AI) has long been a reality and is shaping the way we work. At Merck, together with our 200 communicators, we have embarked on a global transformation journey that goes far beyond the introduction of new tools. Our goal: to establish AI expertise as the key to a sustainable communication culture.
June 13, 2023
With the publication of our book “Success Factor CommTech: The Digital Transformation of Corporate Communications,” we have reached an important milestone in the work of the CommTech WG. With this book, the editors and authors hope to provide practical advice to help all those involved in the digitization of communication and who want to adapt to the disruptive effect of CommTech in their work along their path. We have only been able to experience how quickly digitization is progressing in the last few months “live and in color” with the introduction of ChatGPT – and this is by no means the end. In the CommTech WG, we have therefore made it our task to accompany these developments for communications practice and are continuously producing materials, further training opportunities and exchange platforms to promote successful change. We hope that this book will help to encourage all communicators on this path and provide them with the tools they need to successfully manage change.
Maturity models align the development of an organization with defined target states and have long been established in digital disciplines. Interest in these models is also growing in strategic communication. The article Communication Maturity: The Next Big Thing?
Which topics do communications managers need to focus on this year? The Communications Heatmap 2025 by FTI Consulting and Quadriga University Berlin answers this question on the basis of qualitative individual and group interviews with top communicators and a standardized online survey.
Communication Maturity: The Next Big Thing?
Maturity models align the development of an organization with defined target states and have long been established in digital disciplines. Interest in these models is also growing in strategic communication. The article Communication Maturity: The Next Big Thing?
Communications Heatmap 2025
Which topics do communications managers need to focus on this year? The Communications Heatmap 2025 by FTI Consulting and Quadriga University Berlin answers this question on the basis of qualitative individual and group interviews with top communicators and a standardized online survey.
Technology cluster: Next cluster meeting
July 22, 2025, 5:00 p.m.
The cluster meets every fourth Tuesday of the month to jointly advance ideas, initiatives and results relating to digitalization and technology in communication. The following items are on the agenda for the next meeting:
- Maturity model for AI readiness: Presentation of the status quo by the sprint group (Michael Maader (lead), Björn Sievers, Stephan Zipperlein, Richard Tigges, Christof Schmid)
- Cluster topic discussion and decision: The following topics have been “submitted” so far: automation / AI agents (tools, processes), best practices from various industries & best case online collection, overview of budget requirements / resources / tools in the digitization of corporate communication, use of custom GPT’s
The aim is to define specific work streams on this basis and schedule the first sprints. We are guided by three questions:
Who takes on the role of host? Who can provide input? Who would like to learn?
Webinar: Recognizing and managing communication crises with AI
July 29, 2025, 10:00 to 11:00 a.m.
The crisis is the communications department’s finest hour. This is when it enjoys the highest level of attention from top management and can prove that it understands its business. However, the communications crisis is a double-edged sword: if the communications team resolves the crisis cleverly, it reaps the rewards. If, on the other hand, it fails to do so, personnel consequences often follow. In order to be able to react optimally to a communication crisis, it is essential to see it coming at an early stage. This is where artificial intelligence can help enormously.
Jetzt anmeldenCommTech Academy Summer School 2025
July 09, 2025 at the Otto Group in Hamburg
The digital transformation poses new challenges for corporate communications – and the CommTech Academy Summer School provides the answers! Organized by AG CommTech and the CommTech Academy, the event brings together digital-savvy communicators to explore the latest developments in the fields of artificial intelligence, automation, value creation and stakeholder interaction. In addition to impulses from best practices, you can expect 15 interactive breakout sessions and plenty of space for personal exchange.
Jetzt Early-Bird-Tickets sichernCommTech Summit 2025
November 26, 2025 at SCHOTT in Mainz
The CommTech Summit 2025 is the platform for all those who actively shape digital corporate communication. Leading experts share their experiences, discuss current developments and show how new technologies make communication more efficient and effective.
What opportunities do AI and automation offer? How can the value of communication be proven even better? And which digital tools make day-to-day work easier? Look forward to practical insights, inspiring presentations and valuable contacts.
Make a note now – be there!
Rückblick CommTech Summit 2024
European AI Act: “Communicators must now sit in the driver’s seat”
AG CommTech: Thomas, many people have only heard about the AI Act in passing. What is it essentially about?
Thomas Mickeleit: The AI Act is the first comprehensive set of regulations for artificial intelligence worldwide. The EU is trying to strike a balance: Enabling innovation while protecting fundamental rights and values.