The communications industry is undergoing a transformation that focuses on data, automation and AI. The latest CommTech Index Report shows how this process of change is perceived: a full 83% of communications professionals agree with the statement that digital technologies will fundamentally change the way they work in communications. But what about implementation?
Why authenticity is becoming a decisive factor
The communications industry is undergoing a transformation that focuses on data, automation and AI. The latest CommTech Index Report shows how this process of change is perceived: a full 83% of communications professionals agree with the statement that digital technologies will fundamentally change the way they work in communications. But what about implementation?
August 9, 2025
This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies’ success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.
June 13, 2023
With the publication of our book “Success Factor CommTech: The Digital Transformation of Corporate Communications,” we have reached an important milestone in the work of the CommTech WG. With this book, the editors and authors hope to provide practical advice to help all those involved in the digitization of communication and who want to adapt to the disruptive effect of CommTech in their work along their path. We have only been able to experience how quickly digitization is progressing in the last few months “live and in color” with the introduction of ChatGPT – and this is by no means the end. In the CommTech WG, we have therefore made it our task to accompany these developments for communications practice and are continuously producing materials, further training opportunities and exchange platforms to promote successful change. We hope that this book will help to encourage all communicators on this path and provide them with the tools they need to successfully manage change.
The study by Anh-Hoang, Tran and Nguyen, published in Frontiers in Artificial Intelligence in 2025, analyzes the problem of hallucinations in large language models (LLMs), i.e. false or unfounded statements presented as fact by AI systems. The aim of the work is to understand the extent to which such errors are influenced by the design of prompts and where the limits of prompting lie.
What content do AI systems pick up when they generate answers and what criteria do they use to select their sources? The report What is AI Reading? by Muck Rack investigates this question. The analysis is based on more than one million links evaluated from responses from ChatGPT, Claude, Gemini and Perplexity, collected between July and December 2025.
Survey and analysis of hallucinations in large language models
The study by Anh-Hoang, Tran and Nguyen, published in Frontiers in Artificial Intelligence in 2025, analyzes the problem of hallucinations in large language models (LLMs), i.e. false or unfounded statements presented as fact by AI systems. The aim of the work is to understand the extent to which such errors are influenced by the design of prompts and where the limits of prompting lie.
What is AI Reading? Generative Pulse by Muck Rack
What content do AI systems pick up when they generate answers and what criteria do they use to select their sources? The report What is AI Reading? by Muck Rack investigates this question. The analysis is based on more than one million links evaluated from responses from ChatGPT, Claude, Gemini and Perplexity, collected between July and December 2025.
Webinar: Das sind die Herausforderungen in der Erfolgsmessung 2026 – und die Lösungsansätze dazu
28. Januar 2026, 10:00 bis 11:00 Uhr
Der Erfolgsnachweis von Kommunikationsabteilungen ist DAS entscheidende Thema 2026. Denn Budgets stehen weiter unter Druck. Denn andere Abteilungen wie Marketing und Werbung bauen ihre Kennzahlensysteme weiter aus – und lassen uns Kommunikatoren schlecht aussehen. Denn das Topmanagement verlangt klares Erfolgsreporting. Das setzt uns unter Druck. Doch es gibt gute Nachrichten: Mit KI ist die Erfolgsmessung in der Kommunikation so einfach wie noch nie. Im nächsten (kostenfreien) Webinar der AG CommTech zeigen wir, wie sich diese Herausforderung lösen lässt – und zwar abhängig davon, was Eure aktuelle Ausgangssituation. Meldet Euch jetzt für das Webinar am 28. Januar von 10:00 bis 11:00 Uhr an. Mit dabei sind:
- N. N., Praxisreferent
- Thomas Mickeleit, vormals Kommunikationschef bei Microsoft Deutschland und Pionier in der digitalen Kommunikation,
- Jörg Forthmann, Geschäftsführer des IMWF.
A conversation with Florian Müller about the evolution of data culture, warning systems for reputation and why we must not forget the “human-in-the-loop” in 2026.
An end to data cemeteries: How we create real strategic added value from figures
A conversation with Florian Müller about the evolution of data culture, warning systems for reputation and why we must not forget the “human-in-the-loop” in 2026.