What new topics and findings are driving the CommTech community? What is currently happening in the clusters and interest groups? This is exactly what we make visible here in the machine room: the clusters and interest groups regularly report on current milestones, share experiences from webinars and give you an insight into ongoing initiatives. You can find all previous posts here:
“Reputation is priceless”—a nice phrase, but in the reality of corporate management, it’s measurable values that count. In our July session, Andreas Quest, Managing Director…
During our June session, Dr. Marc Jungblut (LMU Munich, IfKW) dissected a core problem in the discipline: We make decisions based on a systematically biased…
Marius Johnen gave exclusive insights into the data transformation at Eintracht Frankfurt. The case impressively shows the path from a pure "gut feeling culture" to…
In our latest Data & Insights Experts interest group session, we delved into the mechanics of modern communication. Under the title "Beyond Output - Rethinking…
Schaeffler relies on internal data management in Microsoft Azure - for more data control, scalable analytics and AI applications in marketing.
Aferdita Kastrati, Head of Data & AI in Communications at Merck, gave a keynote presentation to the “Data and Insights Experts” interest group of the…
For over 15 years, Siemens has been focusing on strategically anchored performance measurement. In the “Data & Insights Experts” group, Nadin Ernst (Siemens) and Dr.…
Clarity builds trust, but it can also trigger conflicts. Ambiguity creates leeway, but risks accusations of manipulation. In the “Data & Insights Experts” interest group,…
How exactly is AI changing the work of those who monitor and analyze media? At the May session of the “Data & Insights Experts” interest…
Anyone can collect data. The real challenge is making it actionable and incorporating it into decision-making. In the “Data & Insights Experts” interest group, Klara…
