What new topics and findings are driving the CommTech community? What is currently happening in the clusters and interest groups? This is exactly what we make visible here in the machine room: the clusters and interest groups regularly report on current milestones, share experiences from webinars and give you an insight into ongoing initiatives. You can find all previous posts here:
During our June session, Dr. Marc Jungblut (LMU Munich, IfKW) dissected a core problem in the discipline: We make decisions based on a systematically biased…
Marius Johnen gave exclusive insights into the data transformation at Eintracht Frankfurt. The case impressively shows the path from a pure "gut feeling culture" to…
In our latest Data & Insights Experts interest group session, we delved into the mechanics of modern communication. Under the title "Beyond Output - Rethinking…
Schaeffler relies on internal data management in Microsoft Azure - for more data control, scalable analytics and AI applications in marketing.
Aferdita Kastrati, Head of Data & AI in Communications at Merck, gave a keynote presentation to the “Data and Insights Experts” interest group of the…
For over 15 years, Siemens has been focusing on strategically anchored performance measurement. In the “Data & Insights Experts” group, Nadin Ernst (Siemens) and Dr.…
What does data-driven communication look like when it isn’t just a way to measure success after the fact, but actually helps steer the process from…
During our February session, Kai Fetzer (Head of Data Insights and Contentflow at Bosch) debunked a widespread myth: AI in communications is not a “magic…
