Engine room

What new topics and findings are driving the CommTech community? What is currently happening in the clusters and interest groups? This is exactly what we make visible here in the machine room: the clusters and interest groups regularly report on current milestones, share experiences from webinars and give you an insight into ongoing initiatives. You can find all previous posts here:

Strategic impact vs. pure output. Insights from the Scompler session
In our latest Data & Insights Experts interest group session, we delved into the mechanics of modern communication. Under the title "Beyond Output - Rethinking…
Data sovereignty in marketing: How Schaeffler relies on internal data management
Schaeffler relies on internal data management in Microsoft Azure - for more data control, scalable analytics and AI applications in marketing.

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