What new topics and findings are driving the CommTech community? What is currently happening in the clusters and interest groups? This is exactly what we make visible here in the machine room: the clusters and interest groups regularly report on current milestones, share experiences from webinars and give you an insight into ongoing initiatives. You can find all previous posts here:
How do communications professionals build trust in their data? And why won’t dashboards alone be enough in the future to effectively manage communications? Patrik Götz,…
At the regular meeting of the AG-CommTech Cluster on Organization & Processes, Christina Rettig presented findings from her dissertation.
During our June session, Dr. Marc Jungblut (LMU Munich, IfKW) dissected a core problem in the discipline: We make decisions based on a systematically biased…
Internal communication without an intranet is almost unimaginable today. But hardly any other channel polarizes so strongly. For some it is the indispensable single source…
Internal communication without an intranet is almost unimaginable today. But hardly any other channel polarizes so strongly. For some, it is the indispensable single source…
Marius Johnen gave exclusive insights into the data transformation at Eintracht Frankfurt. The case impressively shows the path from a pure "gut feeling culture" to…
The "South" regional meeting of AG CommTech on March 12 at E.ON in Munich once again offered a diverse and inspiring look at the digital…
In our latest Data & Insights Experts interest group session, we delved into the mechanics of modern communication. Under the title "Beyond Output - Rethinking…
Schaeffler relies on internal data management in Microsoft Azure - for more data control, scalable analytics and AI applications in marketing.
Aferdita Kastrati, Head of Data & AI in Communications at Merck, gave a keynote presentation to the “Data and Insights Experts” interest group of the…
