Engine room

What new topics and findings are driving the CommTech community? What is currently happening in the clusters and interest groups? This is exactly what we make visible here in the machine room: the clusters and interest groups regularly report on current milestones, share experiences from webinars and give you an insight into ongoing initiatives. You can find all previous posts here:

The Pilot Paradox: Everyone wants change—yet hardly anything changes
At the regular meeting of the AG-CommTech Cluster on Organization & Processes, Christina Rettig presented findings from her dissertation.
Session Recap: Data & Insights—Insights Amid the Digital Noise
During our June session, Dr. Marc Jungblut (LMU Munich, IfKW) dissected a core problem in the discipline: We make decisions based on a systematically biased…
Many communication departments are still discussing tools. Yet AI has long since changed the entire operating system of communication
Internal communication without an intranet is almost unimaginable today. But hardly any other channel polarizes so strongly. For some it is the indispensable single source…
Intranet – curse or blessing? Between orientation, excessive demands and the longing for relevance
Internal communication without an intranet is almost unimaginable today. But hardly any other channel polarizes so strongly. For some, it is the indispensable single source…
Summary: From fan feedback to data-driven decisions in the sports business
Marius Johnen gave exclusive insights into the data transformation at Eintracht Frankfurt. The case impressively shows the path from a pure "gut feeling culture" to…
“The best way to talk about AI is in person”
The "South" regional meeting of AG CommTech on March 12 at E.ON in Munich once again offered a diverse and inspiring look at the digital…
Strategic impact vs. pure output. Insights from the Scompler session
In our latest Data & Insights Experts interest group session, we delved into the mechanics of modern communication. Under the title "Beyond Output - Rethinking…
Data sovereignty in marketing: How Schaeffler relies on internal data management
Schaeffler relies on internal data management in Microsoft Azure - for more data control, scalable analytics and AI applications in marketing.
Let’s talk about GAIO
Aferdita Kastrati, Head of Data & AI in Communications at Merck, gave a keynote presentation to the “Data and Insights Experts” interest group of the…
Siemens’ Data-Driven Communications Strategy – Measuring What Matters: The Long Road to a Data-Driven Communications Strategy at Siemens
For over 15 years, Siemens has been focusing on strategically anchored performance measurement. In the “Data & Insights Experts” group, Nadin Ernst (Siemens) and Dr.…

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