Work from the CommTech WG

The members of our working group regularly produce content such as white papers and impulse papers, blog articles and interviews. These are used, for example, as part of our webinars and other events. To ensure that the results of the initiatives are available to as many PR practitioners as possible (in the long term) and can be used for digital transformation, you can download all the contributions here.

Work from the CommTech WG

Playbook: Connect AI data sources

Whitepaper: How communication departments build a database for their AI applications

Impulse paper: AI agents in communication: What is feasible? Where are the limits?

Impulse paper: Challenges in performance measurement 2026

Whitepaper: Expectation gap vs. reputation gap

Impulse paper: What communication can learn from the US Marine Corps when introducing AI

CommTech Index Report 2025/2026

Survey data: CommTech Index Survey 25/26

Impulse paper: The future of AI-based media analysis

Audio summary: Future roles and skills in the communications profession in the face of digitalization

Impulse paper: Introducing predictive communication intelligence

Impulse paper: Making dumb AI agents smart

Whitepaper: From SEO to GAIO – How reputation becomes a critical success factor

Whitepaper: Strategic paradigm shift in internal communication

Impulse paper: Proof of successful communication

Study: Future roles and skills in the communications profession in the face of digitalization

Impulse paper: Proof of successful communication

Whitepaper: Increase impact with AI-based media analysis

Impulse paper: How AI is democratizing media analysis

Whitepaper: Predictive intelligence topic management

Impulse paper: Predictive intelligence topic management

Check today with AI, how communication will work tomorrow

Making data talk: How communicators draw insights from their data analysis

CommTech Index Report 2024/2025

AI-based reputation management

Data culture: Between enlightenment and upskilling

Survey results Process automation

Provide sound evidence of communication success

Process automation in corporate communications

How artificial intelligence is changing topic and reputation management

Targeted communication management with the help of the stakeholder journey

AI impulse paper in the newsroom

Internal Comms Controlling

CommTech Report 2023 (German/English)

Impulse paper AI in media analysis

Learning from comparisons: BENCHMARKING

Brand Value

Useful AI tools for communication departments

Impulse paper sustainability communication

Dashboard

Crisis sensors

Media analysis service provider

Reputation measurement

Decision Support Center

Data Lake

How do I efficiently create effective content and distribute it successfully?

With AI to the ultimate employer branding video

How can communication and marketing work better together?

Handout: GDPR in employee admissions

Artifical Intelligence in Public Relations and Communications

Playbook:
Connect AI data sources

Whitepaper:
How communication departments build a database for their AI applications

Impulse paper:
AI agents in communication: What is feasible? Where are the limits?

Impulse paper:
Challenges in performance measurement 2026

Whitepaper:
Expectation gap vs. reputation gap

Impulse paper:
What communication can learn from the US Marine Corps when introducing AI

Survey data:
CommTech Index Survey 25/26

Impulse paper:
The future of AI-based media analysis

Audio summary:
Future roles and skills in the communications profession in the face of digitalization

Impulse paper:
Introducing predictive communication intelligence

Impulse paper:
Making dumb AI agents smart

Impulse paper:
Proof of successful communication

Study:
Future roles and skills in the communications profession in the face of digitalization

Impulse paper:
Proof of successful communication

Whitepaper:
Increase impact with AI-based media analysis

Impulse paper:
How AI is democratizing media analysis

Whitepaper:
Predictive intelligence topic management

Impulse paper:
Predictive intelligence topic management

Check today with AI,
how communication will work tomorrow

Making data talk:
How communicators draw insights from their data analysis

Data culture:
Between enlightenment and upskilling

Survey results
Process automation

Targeted communication management
with the help of the stakeholder journey

CommTech Report 2023
(German/English)

How do I efficiently create effective content
and distribute it successfully?