Work from the CommTech WG

The members of our working group regularly produce content such as white papers and impulse papers, blog articles and interviews. These are used, for example, as part of our webinars and other events. To ensure that the results of the initiatives are available to as many PR practitioners as possible (in the long term) and can be used for digital transformation, you can download all the contributions here.

Whitepaper:
Agentic AI in corporate communications

Publication: March 2026

Work from the CommTech WG

Whitepaper: Agentic AI in corporate communications

Playbook: Connect AI data sources

Whitepaper: How communication departments build a database for their AI applications

Impulse paper: AI agents in communication: What is feasible? Where are the limits?

Impulse paper: Challenges in performance measurement 2026

Whitepaper: Expectation gap vs. reputation gap

Impulse paper: What communication can learn from the US Marine Corps when introducing AI

CommTech Index Report 2025/2026

Survey data: CommTech Index Survey 25/26

Impulse paper: The future of AI-based media analysis

Audio summary: Future roles and skills in the communications profession in the face of digitalization

Impulse paper: Introducing predictive communication intelligence

Impulse paper: Making dumb AI agents smart

Whitepaper: From SEO to GAIO – How reputation becomes a critical success factor

Whitepaper: Strategic paradigm shift in internal communication

Impulse paper: Recognizing communication crises with AI

Study: Future roles and skills in the communications profession in the face of digitalization

Impulse paper: Proof of successful communication

Whitepaper: Increase impact with AI-based media analysis

Impulse paper: How AI is democratizing media analysis

Whitepaper: Predictive intelligence topic management

Impulse paper: Predictive intelligence topic management

Check today with AI, how communication will work tomorrow

Making data talk: How communicators draw insights from their data analysis

CommTech Index Report 2024/2025

AI-based reputation management

Data culture: Between enlightenment and upskilling

Whitepaper: Prove the success of communication

Whitepaper: How artificial intelligence is changing topic and reputation management

Targeted communication management with the help of the stakeholder journey

Whitepaper: Impulse paper AI in the newsroom

Whitepaper: Internal Comms Controlling

CommTech Report 2023 (German/English)

Impulse paper: AI in media analysis

Learning from comparisons: BENCHMARKING

Whitepaper: Brand Value

Whitepaper: Useful AI tools for communication departments

Impulse paper: Sustainability communication

Whitepaper: Dashboard

Whitepaper: Crisis sensors

Whitepaper: Reputation measurement

Whitepaper: Data Lake

Artifical Intelligence in Public Relations and Communications

How can communication and marketing work better together?

Whitepaper:
Agentic AI in corporate communications

Playbook:
Connect AI data sources

Whitepaper:
How communication departments build a database for their AI applications

Impulse paper:
AI agents in communication: What is feasible? Where are the limits?

Impulse paper:
Challenges in performance measurement 2026

Whitepaper:
Expectation gap vs. reputation gap

Impulse paper:
What communication can learn from the US Marine Corps when introducing AI

Survey data:
CommTech Index Survey 25/26

Impulse paper:
The future of AI-based media analysis

Audio summary:
Future roles and skills in the communications profession in the face of digitalization

Impulse paper:
Introducing predictive communication intelligence

Impulse paper:
Making dumb AI agents smart

Whitepaper:
From SEO to GAIO – How reputation becomes a critical success factor

Whitepaper:
Strategic paradigm shift in internal communication

Impulse paper:
Recognizing communication crises with AI

Study:
Future roles and skills in the communications profession in the face of digitalization

Impulse paper:
Proof of successful communication

Whitepaper:
Increase impact with AI-based media analysis

Impulse paper:
How AI is democratizing media analysis

Whitepaper:
Predictive intelligence topic management

Impulse paper:
Predictive intelligence topic management

Check today with AI,
how communication will work tomorrow

Making data talk:
How communicators draw insights from their data analysis

Data culture:
Between enlightenment and upskilling

Whitepaper:
Prove the success of communication

Whitepaper:
How artificial intelligence is changing topic and reputation management

Targeted communication management
with the help of the stakeholder journey

Whitepaper:
Impulse paper AI in the newsroom

Whitepaper:
Internal Comms Controlling

CommTech Report 2023
(German/English)

Impulse paper:
AI in media analysis

Whitepaper:
Brand Value

Whitepaper:
Useful AI tools for communication departments

Impulse paper:
Sustainability communication

Whitepaper:
Dashboard

Whitepaper:
Crisis sensors

Whitepaper:
Reputation measurement

Whitepaper:
Data Lake