Reference Books: Governance of Communication Management Through Semantic Models
This Essential by Patrik Götz and Dr. Reimer Stobbe shows how communications professionals can fully leverage the potential of AI without compromising governance. The book addresses a central problem: Despite modern infrastructures, doubts about key performance indicators (KPIs) often outweigh strategic insights—triggered by the loss of their original contextual meaning. With the “Semantic Control Architecture,” it offers a practical model that systematically maps meaning. A Semantic Layer connects strategy, target groups, topics, and impact—KPIs are assigned definitive meaning profiles, making them comparable and manageable.
- Semantic Models as the Foundation for Modern Communication Management
- The Diagnosis: Context Erosion and Its Impact on Data Trust
- The Concept: The Semantic Layer as the Central Level of Meaning
- Domain-specific models for integrated and traceable key performance indicator systems
- Technological Implementation: Semantic Layer in the Knowledge Graph
- Operationalization: The Data Steward and the New Data Culture
- Practical Applications and Stress Tests of the Semantic Architecture
- Roadmap and Business Case for Implementation
- Semantic Models as a Milestone for Communication Management in the Age of Data and AI
- The Diagnosis: Context Erosion
- The Concept: The Semantic Layer as a Level of Meaning
- The Solution: A Domain Model for Integrated Meaning
- The technological solution: Semantic Layer in the Knowledge Graph
- Operationalization: The Data Steward and the New Data Culture
- Semantic Architecture in Practice: A Stress Test
- Implementation: Roadmap and Business Case
- Concluding Remarks and Outlook: The Path to Practical Application
Patrik Götz is a senior consultant at the digital agency netzeffekt in Munich and has more than ten years of experience in the design and implementation of data products. He leads specialized seminars on semantic models and regularly speaks at industry conferences.
Dr. Reimer Stobbe worked in Munich Re’s Communications department from 1999 to 2024 and was responsible, among other things, for communications controlling. He has played a key role in the development of standard methods through his participation in working groups and serves on the steering committee of AG CommTech.
