Reference books: Practical Handbook CommTech Volume II
How can corporate communications be transformed into a data-driven, AI- and predictive intelligence-based practice that remains effective and sustainable in the long term? The second volume of the CommTech practice handbook focuses on operational implementation. Leading experts from science and practice describe implementation strategies, analyze stakeholder dynamics and share their experiences from realized transformation projects.
Use cases, methods, skills and experimental approaches provide orientation and enable effective next best actions to be derived. The book is aimed at communication managers who not only want to use data, AI and systems, but also want to make a targeted impact. Volume II concludes a two-part series; Volume I deals with the conceptual foundations under the title “Fundamentals and Strategies”.
The content
- Part 1: AI and predictive intelligence in communications practice
- Part 2: Practical application and cases
- Part 3: Methods, skills and organization
- Part 4: Visions, experiments and extended realities
Thomas Mickeleit is a communications consultant for digital transformation and head of the CommTech working group. Previously, he was Head of Communications and a member of the management team at Microsoft Germany for 15 years, where he successfully drove forward the digitalization of communication processes in a newsroom.
Jörg Forthmann is Managing Director of the IMWF Institute for Management and Economic Research and Head of Media Analytics Projects in the CommTech AG. He is an expert in crisis communication and strategic corporate communication.
Prof. Dr. Uwe G. Seebacher is one of the most influential European thought leaders and speakers at the interface of management, marketing, communication and artificial intelligence. As a scientist, entrepreneur and method architect, he has spent over three decades developing an independent body of thought that goes beyond traditional disciplines. He is the author of more than 75 specialist books and a board member of FYNEST Agency and predictores.ai.
