{"id":18075,"date":"2026-11-01T10:40:24","date_gmt":"2026-11-01T09:40:24","guid":{"rendered":"https:\/\/agcommtech.de\/2026\/11\/01\/beyond-the-machine-what-determines-trust-in-ai\/"},"modified":"2026-11-01T10:40:33","modified_gmt":"2026-11-01T09:40:33","slug":"beyond-the-machine-what-determines-trust-in-ai","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2026\/11\/01\/beyond-the-machine-what-determines-trust-in-ai\/","title":{"rendered":"Beyond the Machine: What Determines Trust in AI"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>Beyond the Machine: What Determines Trust in AI<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/11\/Lesetipp-2-Bild.png\" alt=\"\" class=\"wp-image-18064\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/11\/Lesetipp-2-Bild.png 1672w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/11\/Lesetipp-2-Bild-300x169.png 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/11\/Lesetipp-2-Bild-1024x576.png 1024w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/11\/Lesetipp-2-Bild-768x432.png 768w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/11\/Lesetipp-2-Bild-1536x864.png 1536w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/11\/Lesetipp-2-Bild-900x507.png 900w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><figcaption class=\"wp-element-caption\">Trust in Artificial Intelligence: Institutions, AI Expertise, and Societal Expectations<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Trust in artificial intelligence is closely linked to trust in social institutions.<\/strong> This is the conclusion of a study published in the journal *AI &amp; Society*, which is based on surveys of 3,235 people.<\/p>\n\n<h3>Trust in Institutions Extends to AI<\/h3>\n\n<p>The study shows that people who trust governments, scientists, and other people more tend to place greater trust in AI as well. These correlations hold even when individual characteristics and attitudes are taken into account. The authors see this as evidence of a \u201ctrust transfer effect,\u201d in which the credibility of institutions influences perceptions of new technologies.<\/p>\n\n<h3>AI literacy strengthens trust<\/h3>\n\n<p>One\u2019s own <a href=\"https:\/\/www.commtech-academy.de\/\" target=\"_blank\" rel=\"noopener\">AI expertise<\/a> also plays a role. People who believe they can understand AI and use it effectively are more likely to trust the technology. This connection is partly driven by optimistic expectations regarding the societal benefits of AI.<\/p>\n\n\n<h4>More on this topic<\/h4>\n<ul>\n<li><a href=\"https:\/\/agcommtech.de\/en\/2026\/10\/02\/data-and-ai-impact-report-2026-why-trust-is-key-to-the-success-of-ai\/\">Data and AI Impact Report 2026: Why Trust Is Key to AI\u2019s Success<\/a><\/li>\n<li><a href=\"https:\/\/agcommtech.de\/en\/2026\/10\/02\/communications-heatmap-2026-how-communication-in-a-state-of-constant-change-builds-trust\/\">Communications Heatmap 2026: How Communication in a State of Constant Change Builds Trust<\/a><\/li>\n<li><a href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\">All recommended reading from the CommTech Working Group<\/a><\/li>\n<\/ul>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 100;\" class=\"wp-block-button has-custom-width wp-block-button__width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/link.springer.com\/article\/10.1007\/s00146-026-03312-2\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 100;\" class=\"wp-block-button is-style-outline has-custom-width wp-block-button__width wp-block-button__width-100 is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trust in AI is closely linked to trust in institutions. A study of 3,235 respondents also shows why AI literacy and optimism play a role.<\/p>\n","protected":false},"author":2,"featured_media":18065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-18075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Synthetic CEO: Opportunities and Risks of AI Avatars - AG CommTech<\/title>\n<meta name=\"description\" content=\"78 communications professionals evaluated real and synthetic CEO videos. 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