{"id":17959,"date":"2026-10-02T17:14:26","date_gmt":"2026-10-02T15:14:26","guid":{"rendered":"https:\/\/agcommtech.de\/2026\/10\/02\/data-and-ai-impact-report-2026-why-trust-is-key-to-the-success-of-ai\/"},"modified":"2026-10-02T17:14:42","modified_gmt":"2026-10-02T15:14:42","slug":"data-and-ai-impact-report-2026-why-trust-is-key-to-the-success-of-ai","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2026\/10\/02\/data-and-ai-impact-report-2026-why-trust-is-key-to-the-success-of-ai\/","title":{"rendered":"Data and AI Impact Report 2026: Why Trust Is Key to the Success of AI"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>Data and AI Impact Report 2026: Why Trust Is Key to the Success of AI<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"765\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/10\/Data-and-AI-Impact-Report-2026.png\" alt=\"\" class=\"wp-image-17956\" style=\"aspect-ratio:1.2418572418572418;width:554px;height:auto\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/10\/Data-and-AI-Impact-Report-2026.png 950w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/10\/Data-and-AI-Impact-Report-2026-300x242.png 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/10\/Data-and-AI-Impact-Report-2026-768x618.png 768w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/10\/Data-and-AI-Impact-Report-2026-900x725.png 900w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption class=\"wp-element-caption\">Data and AI Impact Report 2026: Trust, Data, and Governance in the Use of AI<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>The <a href=\"https:\/\/www.sas.com\/en_us\/gc\/data-and-ai-impact-report.html\" data-type=\"link\" data-id=\"https:\/\/www.sas.com\/en_us\/gc\/data-and-ai-impact-report.html\">2026 Data and AI Impact Report<\/a> by SAS and IDC examines the role trust plays in the use of AI and the conditions organizations must create to foster that trust.<\/strong> <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Agent-based AI requires a robust data foundation<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">As AI becomes increasingly autonomous, the demands on data quality, traceability, and governance also rise. <a href=\"https:\/\/agcommtech.de\/en\/2026\/09\/24\/interview-with-martin-regnet-and-christof-schmid-what-ai-agents-can-do-in-corporate-communications\/\" data-type=\"link\" data-id=\"https:\/\/agcommtech.de\/2026\/09\/24\/ki-agenten-unternehmenskommunikation-interview\/\">Agent-based systems<\/a> can only act reliably if they are built on a robust data foundation and their decisions remain traceable. However, this is precisely where there is still room for improvement. Only 17.5 percent of the organizations surveyed rate their data infrastructure as fully optimized. At the same time, 89 percent already report that AI agents are involved in decision-making processes in some form.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Trust in AI Pays Off<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">This gap is also evident when it comes to trust. At 66 percent, Agentic AI is perceived as trustworthy less often than GenAI, which stands at 76 percent. The report thus highlights how important robust data, clear governance structures, and transparent decision-making are for trustworthy AI. Another finding shows that these prerequisites can also pay off economically. Organizations with particularly trustworthy AI structures are 15 times more likely to report a strong ROI.<\/p>\n\n<h4 class=\"wp-block-heading\">More on this topic<\/h4>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/agcommtech.de\/en\/2026\/09\/24\/interview-with-martin-regnet-and-christof-schmid-what-ai-agents-can-do-in-corporate-communications\/\">Interview: What AI Agents Can Do in Corporate Communications<\/a><br\/><a href=\"https:\/\/agcommtech.de\/en\/2026\/08\/31\/predictive-intelligence-for-communication-from-reporting-to-strategic-management\/\" data-type=\"link\" data-id=\"https:\/\/agcommtech.de\/2026\/08\/31\/predictive-intelligence-fuer-kommunikation-vom-reporting-zur-strategischen-steuerung\/\">Predictive Intelligence for Communication: From Reporting to Strategic Management<\/a><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 100;\" class=\"wp-block-button has-custom-width wp-block-button__width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.sas.com\/en_us\/gc\/data-and-ai-impact-report.html\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 100;\" class=\"wp-block-button is-style-outline has-custom-width wp-block-button__width wp-block-button__width-100 is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>89 percent of organizations involve AI agents in decision-making, but only 17.5 percent have an optimized data foundation. The report by SAS and IDC explains why trust is becoming a key factor for success.<\/p>\n","protected":false},"author":2,"featured_media":17957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-17959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communications Heatmap 2026: Communication in Constant Flux - AG CommTech<\/title>\n<meta name=\"description\" content=\"Only 17.5% have an optimized data foundation, while 89% use AI agents. 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