{"id":17951,"date":"2026-10-02T17:05:11","date_gmt":"2026-10-02T15:05:11","guid":{"rendered":"https:\/\/agcommtech.de\/2026\/10\/02\/communications-heatmap-2026-how-communication-in-a-state-of-constant-change-builds-trust\/"},"modified":"2026-10-02T17:06:57","modified_gmt":"2026-10-02T15:06:57","slug":"communications-heatmap-2026-how-communication-in-a-state-of-constant-change-builds-trust","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2026\/10\/02\/communications-heatmap-2026-how-communication-in-a-state-of-constant-change-builds-trust\/","title":{"rendered":"Communications Heatmap 2026: How Communication in a State of Constant Change Builds Trust"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>Communications Heatmap 2026: How Communication in a State of Constant Change Builds Trust<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"380\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/10\/Communications-Heatmap-2026.png\" alt=\"\" class=\"wp-image-17948\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/10\/Communications-Heatmap-2026.png 619w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/10\/Communications-Heatmap-2026-300x184.png 300w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><figcaption class=\"wp-element-caption\">Communications Heatmap 2026: Corporate Communications in Constant Transformation<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">How are generative AI and digital technologies changing the way communication departments work? This question is the focus of the trend study<a href=\"https:\/\/www.fticonsulting.com\/de-de\/germany\/insights\/reports\/communications-heatmap-2026\" data-type=\"link\" data-id=\"https:\/\/www.fticonsulting.com\/de-de\/germany\/insights\/reports\/communications-heatmap-2026\">\u201cCommunication in the Digital Transformation,\u201d<\/a>which has been published every two years since 2018. The 2026 edition by Rosenberger et al. is based on a survey of 115 CCOs in German-speaking Switzerland as well as ten in-depth expert interviews.  <\/p>\n\n<h3 class=\"wp-block-heading\">Transformation as a Permanent State<\/h3>\n\n<p class=\"wp-block-paragraph\">From a technological standpoint, the issue has been settled. Ninety-nine percent of departments use generative AI, which has evolved from an experimental tool to an infrastructure for daily work and now handles tasks that were long considered impossible to automate. Self-assessed digital maturity has reached an all-time high, after many CCOs had revised their estimates downward in 2024 in the wake of the AI shock.<\/p>\n\n<h3 class=\"wp-block-heading\">Trust Becomes the Core Purpose of Communication<\/h3>\n\n<p class=\"wp-block-paragraph\">From an organizational standpoint, however, much remains undecided. The newsroom remains relevant but no longer dominates; the majority works in hybrid models combining formal structures and agile roles. About 40 percent of departments have undergone structural changes in the past two years, increasingly driven by cost pressures. Where production can be automated, the value of the communications function shifts toward judgment and strategic advice.<\/p>\n\n<p class=\"wp-block-paragraph\">This gives rise to the challenge that the authors foresee for the coming years. The operational relief provided by AI must be translated into a visibly strengthened strategic role before automation becomes a justification for cutting resources.<\/p>\n\n<h4 class=\"wp-block-heading\">More on this topic<\/h4>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/agcommtech.de\/en\/2026\/10\/02\/when-ai-provides-information-who-offers-guidance\/\" data-type=\"link\" data-id=\"https:\/\/agcommtech.de\/2026\/10\/02\/ki-interne-kommunikation-orientierung\/\">When AI Provides Information: Who Offers Guidance?<\/a><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 100;\" class=\"wp-block-button has-custom-width wp-block-button__width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.fticonsulting.com\/de-de\/germany\/insights\/reports\/communications-heatmap-2026\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 100;\" class=\"wp-block-button is-style-outline has-custom-width wp-block-button__width wp-block-button__width-100 is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For 80 percent of communications professionals, transformation is a constant reality. The Communications Heatmap 2026 shows why trust is now becoming a central priority.<\/p>\n","protected":false},"author":2,"featured_media":17949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-17951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communications Heatmap 2026: Communication in Constant Flux - AG CommTech<\/title>\n<meta name=\"description\" content=\"845 communications professionals from Germany, Austria, and Switzerland: The Communications Heatmap 2026 shows how communication creates direction and trust amid constant change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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