{"id":17563,"date":"2025-03-24T11:14:00","date_gmt":"2025-03-24T10:14:00","guid":{"rendered":"https:\/\/agcommtech.de\/2025\/03\/24\/session-recap-data-insights-insights-amid-the-digital-noise-3\/"},"modified":"2026-07-24T11:17:14","modified_gmt":"2026-07-24T09:17:14","slug":"session-recap-data-insights-insights-amid-the-digital-noise-3","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2025\/03\/24\/session-recap-data-insights-insights-amid-the-digital-noise-3\/","title":{"rendered":"Wayfinding Instead of Flying Blind: How Siemens Communications Uses OKRs to Focus on Impact Rather Than Output"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Wayfinding Instead of Flying Blind: How Siemens Communications Uses OKRs to Focus on Impact Rather Than Output<\/strong><\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-1024x559.jpeg\" alt=\"\" class=\"wp-image-16719\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-1024x559.jpeg 1024w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-300x164.jpeg 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-768x419.jpeg 768w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-1536x838.jpeg 1536w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-2048x1117.jpeg 2048w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-900x491.jpeg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><em>by: Timo Radzik (Siemens) \u2013 Data-Driven Strategy Execution with OKRs at Siemens Comms<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Topics, priorities, and channels are constantly changing. In the \u201cData &amp; Insights Experts\u201d interest group, Timo Radzik (Siemens) demonstrated how Siemens Communications has used OKRs to establish a flexible navigation system that links strategy with operational implementation and defines success based on impact rather than effort. <\/p>\n\n<h2 class=\"wp-block-heading\"><br\/><strong>The Starting Point: A Strategy Without Follow-Through<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">As in many organizations, the communications strategy at Siemens Communications was often disconnected from its operational implementation. Objectives were delegated in terms of content but not in terms of shared responsibility, and success was measured by effort\u2014the number of publications rather than the impact achieved.<br\/>OKRs create a systematic bridge between strategy, target audience behavior, and operational activity. The Objective describes the target state\u2014&#8221;the island&#8221;\u2014while the Key Results are the concrete milestones against which progress and impact can be measured.  <\/p>\n\n<h2 class=\"wp-block-heading\"><br\/><strong>A Shift in Perspective: From Output to Behavior<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The key difference lies in the wording. Communication OKRs focus not on output, but on target audience behavior: trust, understanding, and engagement. This shifts the focus to what communication actually achieves among the relevant stakeholders, rather than how much has been produced.<br\/>Key Results provide concrete metrics for this, ranging from reach and tone to feedback and behavioral change. Channel and topic analyses form the data foundation for planning and course corrections.   <\/p>\n\n<h2 class=\"wp-block-heading\"><strong><br\/>The side effect: fewer silos<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">OKRs have an impact beyond individual teams. Cross-team OKRs align communication across departments, promote transparency, and reduce silo mentality. This creates a shared vision that different units can use as a guide without losing the flexibility to respond to change.  <\/p>\n\n<h2 class=\"wp-block-heading\"><br\/><strong>Conclusion<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">OKRs make strategic communication tangible: clear objectives, measurable progress, and flexible adjustments based on real-world developments. The real key lies not in the method itself, but in a consistent focus on impact rather than effort. Those who view communication as navigation stay on course even in a dynamic environment.  <\/p>\n\n<p class=\"wp-block-paragraph\">Do you want to make your communication strategy more impact-driven? In the \u201cData &amp; Insights Experts\u201d interest group, we meet monthly with industry peers like Timo Radzik to discuss the best frameworks for data-driven communication. Come join us and become part of the community!  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/engine-room\/\" style=\"border-radius:0px;background-color:#009535\"><strong>READ MORE ARTICLES<\/strong><\/a><\/div>\n<\/div>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#274856\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-01e16cc0ce204735756af7591da657be\"><strong>Become a member<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-659baeff9d64c39448e553da35291648 wp-block-paragraph\" style=\"font-size:15px\">Find out about the opportunities to become a member of the AG CommTech<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/become-a-member-of-the-commtech-ag\/\" style=\"border-top-left-radius:32px;border-top-right-radius:32px;border-bottom-left-radius:32px;border-bottom-right-radius:32px;color:#4d4a4a;background-color:#dfdfdf\"><strong>Learn more now<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topics, priorities, and channels are constantly changing. In the \u201cData &#038; Insights Experts\u201d interest group, Timo Radzik (Siemens) demonstrated how Siemens Communications has used OKRs to establish a flexible navigation system that links strategy with operational implementation and defines success based on impact rather than effort. <\/p>\n","protected":false},"author":2,"featured_media":16720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[161],"ppma_author":[123],"class_list":["post-17563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-machine-room","tag-data-insights-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wayfinding Instead of Flying Blind: How Siemens Communications Uses OKRs to Focus on Impact Rather Than Output - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2025\/03\/24\/session-recap-data-insights-insights-amid-the-digital-noise-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wayfinding Instead of Flying Blind: How Siemens Communications Uses OKRs to Focus on Impact Rather Than Output - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"Topics, priorities, and channels are constantly changing. 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