{"id":17290,"date":"2025-10-27T11:16:00","date_gmt":"2025-10-27T10:16:00","guid":{"rendered":"https:\/\/agcommtech.de\/2025\/10\/27\/session-recap-data-insights-insights-amid-the-digital-noise-2\/"},"modified":"2026-07-16T11:21:02","modified_gmt":"2026-07-16T09:21:02","slug":"session-recap-data-insights-insights-amid-the-digital-noise-2","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2025\/10\/27\/session-recap-data-insights-insights-amid-the-digital-noise-2\/","title":{"rendered":"Let&#8217;s talk about GAIO"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Let&#8217;s talk about GAIO<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-1024x559.jpeg\" alt=\"\" class=\"wp-image-16719\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-1024x559.jpeg 1024w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-300x164.jpeg 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-768x419.jpeg 768w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-1536x838.jpeg 1536w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-2048x1117.jpeg 2048w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-900x491.jpeg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Aferdita Kastrati, Head of Data &amp; AI in Communications at Merck, gave a keynote presentation to the \u201cData and Insights Experts\u201d interest group of the AG CommTech, in which she presented the results of her case study on GAIO.<\/p>\n\n<p class=\"wp-block-paragraph\">Generative AI Optimization (GAIO) is a new and exciting field focused on optimizing content for generative AI systems such as chatbots and AI search engines. While traditional search engine optimization (SEO) remains relevant, GAIO requires an adjustment of strategies to maximize visibility in AI-generated responses. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Results from Merck&#8217;s field studies<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Merck conducted a two-month field study in which 100 specific prompts were sent daily to various AI systems, such as ChatGPT, Gemini, and Perplexity. The results showed: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Differences in visibility depending on the platform. The need to optimize content individually for different AI systems. <\/li>\n\n\n\n<li>The company website remains an important source for LLMs. However, user traffic is expected to decline over time as users increasingly receive answers directly through AI chatbots. As a result, traditional metrics such as page views are becoming less important, since AI systems use content directly without users visiting the website.  <\/li>\n\n\n\n<li>Content must be clearly structured and machine-readable, for example, through FAQs, concise statements, and semantic HTML.<\/li>\n\n\n\n<li>AI systems prefer content with clear authorship, verifiable sources, and a consistent message.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">GAIO is a promising but still nascent field without established benchmarks. However, it offers tremendous opportunities to increase companies\u2019 visibility and influence in the world of generative AI. Adapting content and strategies is crucial to succeeding in this new environment. Effective communication must be equally suitable for target audiences, search engines, and AI.   <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/engine-room\/\" style=\"border-radius:0px;background-color:#009535\"><strong>READ MORE ARTICLES<\/strong><\/a><\/div>\n<\/div>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#274856\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-01e16cc0ce204735756af7591da657be\"><strong>Become a member<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-659baeff9d64c39448e553da35291648 wp-block-paragraph\" style=\"font-size:15px\">Find out about the opportunities to become a member of the AG CommTech<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/become-a-member-of-the-commtech-ag\/\" style=\"border-top-left-radius:32px;border-top-right-radius:32px;border-bottom-left-radius:32px;border-bottom-right-radius:32px;color:#4d4a4a;background-color:#dfdfdf\"><strong>Learn more now<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aferdita Kastrati, Head of Data &#038; AI in Communications at Merck, gave a keynote presentation to the \u201cData and Insights Experts\u201d interest group of the AG CommTech, in which she presented the results of her case study on GAIO.<\/p>\n","protected":false},"author":2,"featured_media":16720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[161],"ppma_author":[123],"class_list":["post-17290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-machine-room","tag-data-insights-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Let&#039;s talk about GAIO - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2025\/10\/27\/session-recap-data-insights-insights-amid-the-digital-noise-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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