{"id":17286,"date":"2025-09-24T11:13:00","date_gmt":"2025-09-24T09:13:00","guid":{"rendered":"https:\/\/agcommtech.de\/2025\/09\/24\/siemens-data-driven-communications-strategy-measuring-what-matters-the-long-road-to-a-data-driven-communications-strategy-at-siemens\/"},"modified":"2026-07-16T11:16:37","modified_gmt":"2026-07-16T09:16:37","slug":"siemens-data-driven-communications-strategy-measuring-what-matters-the-long-road-to-a-data-driven-communications-strategy-at-siemens","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2025\/09\/24\/siemens-data-driven-communications-strategy-measuring-what-matters-the-long-road-to-a-data-driven-communications-strategy-at-siemens\/","title":{"rendered":"Siemens&#8217; Data-Driven Communications Strategy \u2013 Measuring What Matters: The Long Road to a Data-Driven Communications Strategy at Siemens"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Siemens&#8217; Data-Driven Communications Strategy \u2013 Measuring What Matters: The Long Road to a Data-Driven Communications Strategy at Siemens<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-1024x559.jpeg\" alt=\"\" class=\"wp-image-16719\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-1024x559.jpeg 1024w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-300x164.jpeg 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-768x419.jpeg 768w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-1536x838.jpeg 1536w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-2048x1117.jpeg 2048w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/IG-Data-und-Insights-Vorschaubild-900x491.jpeg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">For over 15 years, Siemens has been focusing on strategically anchored performance measurement. In the \u201cData &amp; Insights Experts\u201d group, <strong>Nadin Ernst (Siemens)<\/strong> and Dr. Mark-Steffen Buchele (buchele cc) demonstrated that data-driven communication is a marathon, not a sprint\u2014and that it cannot succeed without clear <strong>standards<\/strong> and comprehensive <strong>enablement<\/strong> of the entire team. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The Foundation: Framework and Alignment<\/strong> The first step is the target vision. At Siemens, there is no communication activity that does not contribute to the overarching \u201cCM Strategic Pillars.\u201d Success is defined and refined through dialogue from the very beginning:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Shared Goals:<\/strong> Communication goals are refined in a measurable way in collaboration with the project communicators.<\/li>\n\n\n\n<li><strong>KPI Standards:<\/strong> Siemens uses its own global KPI standards and a \u201cPeriodic Table\u201d to define key performance indicators, enabling comparisons across projects.<\/li>\n\n\n\n<li><strong>Levels of Impact:<\/strong> Success is measured across various levels\u2014from channel-specific performance to overarching strategic success.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>The Lever: <\/strong><strong>Enablement<\/strong><strong> and Cultural Change<\/strong> Even the best framework is useless if teams are unable or unwilling to use it. That is why Siemens placed a strong emphasis on empowering communicators: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>The 5-Step Approach:<\/strong> A clear workflow and consistent methodology provide structure for the entire analytics process.<\/li>\n\n\n\n<li><strong>Central Platform:<\/strong> An internal hub provides background information, templates, the KPI generator, and practical tips for communicators (\u201cTame your datamonsters\u201d).<\/li>\n\n\n\n<li><strong>AI for Explanatory Purposes:<\/strong> AI bots are used to explain complex frameworks (e.g., the Analytics Bot for questions about the framework or Brand Research in 6 languages) and thereby reduce complexity.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>From Report to <\/strong><strong>Recommendation<\/strong> Meaningful reporting is crucial at Siemens. It\u2019s always about linking performance data to strategic impact. The results from dashboards and reports serve as the basis for discussions and concrete recommendations for targeted improvements.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Culture of Dialogue:<\/strong> Communicators are involved in the process from goal-setting through to the derivation of KPIs to ensure that the recommendations are actually implemented.<\/li>\n\n\n\n<li><strong>Personal Support:<\/strong> Through the \u201cBook Your Analyst\u201d service, teams receive personalized and tailored support.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion: Perseverance Pays Off<\/strong> The presentation\u2019s motto was: \u201cIt\u2019s a long way to the top if you wanna rock \u2019n\u2019 roll.\u201d The insight shared by Nadin Ernst and Dr. Buchele is clear: Without a plan, standards, processes, and\u2014above all\u2014perseverance, it\u2019s impossible to establish a data-driven strategy. It requires a clear plan (framework), but also the flexibility to respond to sensitivities and act in a solution-oriented manner.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Are you looking for standards for your communications strategy?<\/strong> In the <strong>\u201cData &amp; Insights Experts\u201d<\/strong>interest group, we <strong>discuss<\/strong>the best frameworks and standards for data-driven communication. Join us!   <a href=\"https:\/\/agcommtech.de\/en\/ag-commtech-what-you-need-to-know\/\"><strong>Here you will find the dates and information about the interest group<\/strong><\/a><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/engine-room\/\" style=\"border-radius:0px;background-color:#009535\"><strong>READ MORE ARTICLES<\/strong><\/a><\/div>\n<\/div>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#274856\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-01e16cc0ce204735756af7591da657be\"><strong>Become a member<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-659baeff9d64c39448e553da35291648 wp-block-paragraph\" style=\"font-size:15px\">Find out about the opportunities to become a member of the AG CommTech<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/become-a-member-of-the-commtech-ag\/\" style=\"border-top-left-radius:32px;border-top-right-radius:32px;border-bottom-left-radius:32px;border-bottom-right-radius:32px;color:#4d4a4a;background-color:#dfdfdf\"><strong>Learn more now<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For over 15 years, Siemens has been focusing on strategically anchored performance measurement. In the \u201cData &#038; Insights Experts\u201d group, Nadin Ernst (Siemens) and Dr. Mark-Steffen Buchele (buchele cc) demonstrated that data-driven communication is a marathon, not a sprint\u2014and that it cannot succeed without clear standards and comprehensive enablement of the entire team. <\/p>\n","protected":false},"author":2,"featured_media":16720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[161],"ppma_author":[123],"class_list":["post-17286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-machine-room","tag-data-insights-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Siemens&#039; Data-Driven Communications Strategy \u2013 Measuring What Matters: The Long Road to a Data-Driven Communications Strategy at Siemens - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2025\/09\/24\/siemens-data-driven-communications-strategy-measuring-what-matters-the-long-road-to-a-data-driven-communications-strategy-at-siemens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siemens&#039; Data-Driven Communications Strategy \u2013 Measuring What Matters: The Long Road to a Data-Driven Communications Strategy at Siemens - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"For over 15 years, Siemens has been focusing on strategically anchored performance measurement. 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