{"id":17197,"date":"2026-06-29T10:07:10","date_gmt":"2026-06-29T08:07:10","guid":{"rendered":"https:\/\/agcommtech.de\/2026\/06\/29\/2026-state-of-the-media-report\/"},"modified":"2026-06-29T10:07:24","modified_gmt":"2026-06-29T08:07:24","slug":"2026-state-of-the-media-report","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2026\/06\/29\/2026-state-of-the-media-report\/","title":{"rendered":"2026 State of the Media Report"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>2026 State of the Media Report<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1274\" height=\"676\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/06\/Lesetipp-1-Bild.png\" alt=\"\" class=\"wp-image-17191\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/06\/Lesetipp-1-Bild.png 1274w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/06\/Lesetipp-1-Bild-300x159.png 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/06\/Lesetipp-1-Bild-1024x543.png 1024w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/06\/Lesetipp-1-Bild-768x408.png 768w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/06\/Lesetipp-1-Bild-900x478.png 900w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<\/div>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Cision\u2019s<a href=\"https:\/\/www.cision.com\/resources\/guides-and-reports\/sotm\/\" type=\"link\" id=\"https:\/\/www.cision.com\/resources\/guides-and-reports\/sotm\/\">\u201cState of the Media Report 2026<\/a>\u201d summarizes a survey of approximately 1,800 media professionals from 19 markets and highlights what they expect from PR teams. Accuracy and dealing with misinformation are now considered the biggest challenges in journalism, followed by resource constraints in newsrooms. It is precisely this lack of resources that increases reliance on PR: <strong>66 percent of respondents turn to PR materials for story ideas<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Relevance remains the key factor for successful pitches. 79 percent focus primarily on whether a pitch aligns with their area of expertise, while 82 percent reject irrelevant pitches outright. What\u2019s most in demand are data and research, early access via embargoes, and genuine experts for interviews. Email remains the clear favorite for making contact, at 97 percent; a single follow-up is sufficient.   <\/p>\n\n<p class=\"wp-block-paragraph\">When it comes to generative AI, the picture is mixed. Media professionals are increasingly using it themselves for research and brainstorming, but they are largely skeptical of AI-generated PR content. More than half reject it, primarily because of a lack of personalization. LinkedIn has also established itself as the most important platform for media relations.   <\/p>\n\n<p class=\"wp-block-paragraph\">In terms of PR practice, this means, above all, focusing on personalized pitches rather than mass mailings and communicating with editorial teams reliably and directly.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.cision.com\/resources\/guides-and-reports\/sotm\/\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cision\u2019s \u201cState of the Media Report 2026\u201d summarizes a survey of approximately 1,800 media professionals from 19 markets and highlights what they expect from PR teams. Accuracy and dealing with misinformation are now considered the biggest challenges in journalism, followed by resource constraints in newsrooms. It is precisely this lack of resources that increases reliance on PR: 66 percent of respondents turn to PR materials for story ideas.  <\/p>\n","protected":false},"author":2,"featured_media":17192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-17197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2026 State of the Media Report - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2026\/06\/29\/2026-state-of-the-media-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 State of the Media Report - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"Cision\u2019s \u201cState of the Media Report 2026\u201d summarizes a survey of approximately 1,800 media professionals from 19 markets and highlights what they expect from PR teams. Accuracy and dealing with misinformation are now considered the biggest challenges in journalism, followed by resource constraints in newsrooms. 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