{"id":16960,"date":"2026-06-01T15:24:15","date_gmt":"2026-06-01T13:24:15","guid":{"rendered":"https:\/\/agcommtech.de\/2026\/06\/01\/the-era-of-agents-begins-what-communications-managers-need-to-know-now\/"},"modified":"2026-06-01T15:30:18","modified_gmt":"2026-06-01T13:30:18","slug":"the-era-of-agents-begins-what-communications-managers-need-to-know-now","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2026\/06\/01\/the-era-of-agents-begins-what-communications-managers-need-to-know-now\/","title":{"rendered":"The era of agents begins: What communications managers need to know now"},"content":{"rendered":"\n

The era of agents begins: What communications managers need to know now<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n
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Interview with: Andr\u00e9 Pechmann, Director Communications Microsoft<\/em><\/p>\n\n

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Roadmap & priorities:<\/strong><\/h3>\n\n

AG Commtech: <\/strong>What Agentic AI capabilities will Microsoft be focusing on in the next 6-18 months?<\/p>\n\n

Andr\u00e9 Pechmann:<\/strong> The coming months will be crucial for the use of AI and AI agents. New functions are constantly being released, such as the new Copilot Tasks: Microsoft 365 Copilot can use this to independently operate a wide variety of programs on the PC to carry out certain tasks at set times. This is just one example of how AI is now acting more and more autonomously, and that is the big trend. <\/p>\n\n

Companies and organizations are therefore required to systematically analyse their business functions and decide how AI can create new added value. They should specifically develop into an “AI-first frontier enterprise”. Those who plan their AI strategy now with foresight and implement it consistently will gain sustainable competitive advantages. Agents are a central component of this development, enabling AI to evolve into an autonomous partner. They are able to plan, coordinate and – within a defined framework – act independently. <\/p>\n\n

This approach is particularly effective when AI is deeply integrated into the company’s own data. Microsoft 365 Copilot then has access to all information from the Microsoft Graph, for example from Outlook, Word, PowerPoint, Excel, SharePoint files or the CRM system. This enables it to recognize correlations more quickly, make suggestions for action or even carry out actions independently if required. The decisive factor here is that AI agents require clear rules and clearly defined governance. Monitoring, compliance and security must be an integral part of the design, development and deployment of AI agents from the outset. In short: security and compliance by design. <\/p>\n\n

Top-use cases for comms:<\/strong><\/h3>\n\n

AG CommTech: <\/strong>Which 3-5 agentic AI use cases do you see as the “highest impact” for corporate communications?<\/p>\n\n

Andr\u00e9 Pechmann<\/strong>:<\/strong> First of all, we need to clearly define which tasks should not<\/em> be delegated to AI: The development of the actual PR story – i.e. its core, perspective and narrative – should remain with us. Because only humans are really capable of recognizing and developing emotions and genuine interest in the content of a story. And only a human being can reliably judge whether a story is already effective or whether it needs to be sharpened and refined. Nevertheless, there are numerous “high impact” use cases where AI is particularly helpful. These include, for example, design creation, quality checks, context evaluation and monitoring. This can be used to develop many applications for your own day-to-day work: <\/p>\n\n