{"id":16734,"date":"2026-05-06T09:49:17","date_gmt":"2026-05-06T07:49:17","guid":{"rendered":"https:\/\/agcommtech.de\/2026\/05\/06\/communication-management-radar-2026\/"},"modified":"2026-05-06T09:49:34","modified_gmt":"2026-05-06T07:49:34","slug":"communication-management-radar-2026","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2026\/05\/06\/communication-management-radar-2026\/","title":{"rendered":"Communication Management Radar 2026"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>Communication Management Radar 2026<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"843\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/Lesetipp-1-Bild.png\" alt=\"\" class=\"wp-image-16731\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/Lesetipp-1-Bild.png 988w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/Lesetipp-1-Bild-300x256.png 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/Lesetipp-1-Bild-768x655.png 768w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/Lesetipp-1-Bild-900x768.png 900w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><\/figure>\n<\/div>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The &#8220;Communication Management Radar 2026&#8221; by Dr. Michelle Wloka and Prof. Dr. Ansgar Zerfass from the University of Leipzig, published by the Academic Society for Management &amp; Communication, condenses <strong>five developments that structure practice<\/strong> on the basis of literature analyses and focus groups with communication managers. The report closely links these observations with concrete approaches to action, which are to be understood more as a shift in work logic than as operational instructions. <\/p>\n\n<p>It is striking that the recommendations are consistently aimed at <strong>stabilization under uncertain conditions<\/strong>. In the context of &#8220;Simulated Communication&#8221;, for example, it is suggested that content should be geared more towards findability in AI systems and that monitoring should be rethought &#8211; no longer as a mere aggregation of data, but as a curated classification. At the same time, the <strong>protection of credibility<\/strong> as an independent resource is coming to the fore. Cautious integration is described for dealing with &#8220;Constrained AI Agents&#8221;: systems should be evaluated along clear application contexts, continuously monitored and embedded in existing responsibility structures instead of being scaled in isolation.   <\/p>\n\n<p>A second focus is on internal skills. In view of &#8220;cognitive drift&#8221;, the report advocates using <strong>AI as a supporting tool<\/strong> without substituting key skills such as critical thinking or judgment. At the same time, &#8220;Power Flux&#8221; shifts the focus to relationship work: <strong>influence is increasingly created through trust, networking and moderation<\/strong> rather than formal positions. In addition, &#8220;Strategic Subtraction&#8221; focuses on conscious reduction, for example through prioritization, the termination of activities and the coupling of strategy and operational work.     <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.akademische-gesellschaft.com\/projekt\/communication-management-radar-2026\/#projekt\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;Communication Management Radar 2026&#8221; by Dr. Michelle Wloka and Prof. Dr. Ansgar Zerfass from the University of Leipzig, published by the Academic Society for Management &#038; Communication, condenses five developments that structure practice on the basis of literature analyses and focus groups with communication managers. The report closely links these observations with concrete approaches to action, which are to be understood more as a shift in work logic than as operational instructions. <\/p>\n","protected":false},"author":2,"featured_media":16732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-16734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication Management Radar 2026 - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2026\/05\/06\/communication-management-radar-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication Management Radar 2026 - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"The &quot;Communication Management Radar 2026&quot; by Dr. Michelle Wloka and Prof. Dr. Ansgar Zerfass from the University of Leipzig, published by the Academic Society for Management &amp; Communication, condenses five developments that structure practice on the basis of literature analyses and focus groups with communication managers. The report closely links these observations with concrete approaches to action, which are to be understood more as a shift in work logic than as operational instructions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agcommtech.de\/en\/2026\/05\/06\/communication-management-radar-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"AG CommTech\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T07:49:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T07:49:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/05\/Lesetipp-1-Bild.png\" \/>\n\t<meta property=\"og:image:width\" content=\"988\" \/>\n\t<meta property=\"og:image:height\" content=\"843\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Die Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Die Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2026\\\/05\\\/06\\\/communication-management-radar-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2026\\\/05\\\/06\\\/communication-management-radar-2026\\\/\"},\"author\":{\"name\":\"Die Redaktion\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#\\\/schema\\\/person\\\/62f8f4c6953ad8fa88a2dfd6d9d4ece1\"},\"headline\":\"Communication Management Radar 2026\",\"datePublished\":\"2026-05-06T07:49:17+00:00\",\"dateModified\":\"2026-05-06T07:49:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2026\\\/05\\\/06\\\/communication-management-radar-2026\\\/\"},\"wordCount\":270,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2026\\\/05\\\/06\\\/communication-management-radar-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agcommtech.de\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Lesetipp-1-Bild.png\",\"articleSection\":[\"READING TIPS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/agcommtech.de\\\/en\\\/2026\\\/05\\\/06\\\/communication-management-radar-2026\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2026\\\/05\\\/06\\\/communication-management-radar-2026\\\/\",\"url\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2026\\\/05\\\/06\\\/communication-management-radar-2026\\\/\",\"name\":\"Communication Management Radar 2026 - 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