{"id":16328,"date":"2026-03-03T10:03:57","date_gmt":"2026-03-03T09:03:57","guid":{"rendered":"https:\/\/agcommtech.de\/2026\/03\/03\/edelman-trust-barometer-2026\/"},"modified":"2026-03-03T10:04:13","modified_gmt":"2026-03-03T09:04:13","slug":"edelman-trust-barometer-2026","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2026\/03\/03\/edelman-trust-barometer-2026\/","title":{"rendered":"Edelman Trust Barometer 2026"},"content":{"rendered":"\n

Edelman Trust Barometer 2026<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n
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The Edelman Trust Barometer 2026<\/strong> is based on an annual online survey in 28 countries with almost 34,000 participants (field period: October\/November 2025). The report bundles the assessments of the trust situation in business, government, media and NGOs and diagnoses a growing “insularity” in 2026 on this basis: an increasing reluctance to trust people or institutions that are perceived as different. <\/p>\n\n

The diagnosis of widespread global isolation<\/strong> is central: seven out of ten respondents state that they are hesitant or unwilling to trust people with different values, sources of information or lifestyles. At the same time, there is growing concern about economic decline, job loss and disinformation. Around half of low- and middle-income earners fear that they will not be able to benefit from generative AI<\/strong>, but on the contrary will be left behind by developments. Only 32% believe that the next generation will be better off. Trust is shifting: while employers and companies are gaining on a global average<\/strong>, national leaders and the media are losing out. The income gap is particularly striking. The trust gap between the upper and lower income quartiles has more than doubled since 2012; people with lower incomes report a feeling of disadvantage much more frequently. <\/p>\n\n

The report introduces “trust brokering<\/strong> ” as a counter-concept: Institutions and managers should not level out differences, but rather moderate them, make common interests visible and facilitate dialog. It is striking that employers are considered to be comparatively credible and have the smallest gap between expectations and perceived performance. Trust is thus described less as an image issue and more as the result of concrete interaction across differences. <\/p>\n\n

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TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n
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ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n\n

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The Edelman Trust Barometer 2026 is based on an annual online survey in 28 countries with almost 34,000 participants (field period: October\/November 2025). 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