{"id":16324,"date":"2026-03-03T10:02:15","date_gmt":"2026-03-03T09:02:15","guid":{"rendered":"https:\/\/agcommtech.de\/2026\/03\/03\/the-communicators-role-in-driving-generative-ai-adoption\/"},"modified":"2026-03-03T10:02:27","modified_gmt":"2026-03-03T09:02:27","slug":"the-communicators-role-in-driving-generative-ai-adoption","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2026\/03\/03\/the-communicators-role-in-driving-generative-ai-adoption\/","title":{"rendered":"The Communicator&#8217;s Role in Driving Generative AI Adoption"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>The Communicator&#8217;s Role in Driving Generative AI Adoption<\/strong><\/strong><\/strong><\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"625\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/03\/Lesetipp-1-Maerz.png\" alt=\"\" class=\"wp-image-16298\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/03\/Lesetipp-1-Maerz.png 674w, https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/03\/Lesetipp-1-Maerz-300x278.png 300w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/figure>\n<\/div>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>In the study &#8220;The Communicator&#8217;s Role in Driving Generative AI Adoption&#8221; published by the Institute for Public Relations (IPR) in February 2026, Olivia K. Fajardo analyses the <strong>introduction of generative AI in organizations<\/strong> based on over 30 interviews with communications and technology executives. The focus is on the question of how roles, processes and responsibilities are changing in communications departments. <\/p>\n\n<p>The leading finding: productivity is the dominant driver of the introduction. 90 percent of respondents cite <strong>efficiency gains as the main motive<\/strong>. At the same time, a maturity model with three levels emerges: from selective applications such as text drafts to company-wide integration into core processes. Successful organizations combine technical leadership through IT with clear governance, training opportunities and visible support from top management. While C-level executives are responsible for making AI adoption a priority, <strong>communicators act as hands-on translators<\/strong> between IT and the organization, shaping internal narratives and defining use cases.      <\/p>\n\n<p>  However, it is striking that only some of the organizations communicate a consistent &#8220;<strong>change story&#8221;<\/strong> on AI transformation or systematically collect key figures on usage. This creates a tension between operational use and strategic anchoring. The biggest obstacle is an aversion to potential risks. Factors here include cybersecurity and possible copyright infringements, but the biggest concern is reputational damage caused by misinformation in AI-generated content. This highlights the need for a <strong>&#8220;human-in-the-loop&#8221; approach<\/strong>: while AI supports design and analysis, the final responsibility and power of judgment remain with humans. In this way, AI becomes a lever for strategic capacity, measurability and creative work.     <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/instituteforpr.org\/the-communicators-role-in-driving-generative-ai-adoption\/\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the study &#8220;The Communicator&#8217;s Role in Driving Generative AI Adoption&#8221; published by the Institute for Public Relations (IPR) in February 2026, Olivia K. Fajardo analyses the introduction of generative AI in organizations based on over 30 interviews with communications and technology executives. The focus is on the question of how roles, processes and responsibilities are changing in communications departments. <\/p>\n","protected":false},"author":2,"featured_media":16299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-16324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Communicator&#039;s Role in Driving Generative AI Adoption - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2026\/03\/03\/the-communicators-role-in-driving-generative-ai-adoption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Communicator&#039;s Role in Driving Generative AI Adoption - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"In the study &quot;The Communicator&#039;s Role in Driving Generative AI Adoption&quot; published by the Institute for Public Relations (IPR) in February 2026, Olivia K. 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