{"id":15003,"date":"2025-08-01T16:20:05","date_gmt":"2025-08-01T14:20:05","guid":{"rendered":"https:\/\/agcommtech.de\/2025\/08\/01\/fti-consulting-ai-reputation-monitor-2025-what-chatgpt-says-about-the-dax40-companies\/"},"modified":"2025-08-01T16:20:18","modified_gmt":"2025-08-01T14:20:18","slug":"fti-consulting-ai-reputation-monitor-2025-what-chatgpt-says-about-the-dax40-companies","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2025\/08\/01\/fti-consulting-ai-reputation-monitor-2025-what-chatgpt-says-about-the-dax40-companies\/","title":{"rendered":"FTI Consulting AI Reputation Monitor 2025: What ChatGPT says about the DAX40 companies"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">FTI Consulting AI Reputation Monitor 2025: What ChatGPT says about the DAX40 companies<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1045\" height=\"575\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/08\/Was-sagt-ChatGPT-ueber-die-DAX40-Unternehmen.png\" alt=\"\" class=\"wp-image-15000\" style=\"width:833px;height:auto\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/08\/Was-sagt-ChatGPT-ueber-die-DAX40-Unternehmen.png 1045w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/08\/Was-sagt-ChatGPT-ueber-die-DAX40-Unternehmen-300x165.png 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/08\/Was-sagt-ChatGPT-ueber-die-DAX40-Unternehmen-1024x563.png 1024w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/08\/Was-sagt-ChatGPT-ueber-die-DAX40-Unternehmen-768x423.png 768w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/08\/Was-sagt-ChatGPT-ueber-die-DAX40-Unternehmen-900x495.png 900w\" sizes=\"auto, (max-width: 1045px) 100vw, 1045px\" \/><\/figure>\n<\/div>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The <em>AI Reputation Monitor 2025 by FTI Consulting<\/em> shows how strongly large language models such as ChatGPT are shaping the perception of companies and managers. In the analysis of DAX40 companies, 83% had at least one reputational risk in the AI-generated responses. These are often based on older or outdated information that remains present in the AI logic or is interpreted incorrectly. The simplified representation of complex topics by the models in particular can reinforce problematic narratives.   <\/p>\n\n<p>The influence of CEOs on the AI-based image of their companies is particularly striking. In many cases, their profiles have a direct impact on the overall perception &#8211; both positive and negative. Visibility, tonality and relevance in digital channels play a central role here.  <\/p>\n\n<p>The study highlights the type of content that is particularly influential in AI responses. In addition to traditional media reports, this primarily includes well-structured, machine-readable information from corporate websites and profiles on platforms such as LinkedIn. Content with context, classification and concrete utility value has a much stronger influence on the statements generated than mere headlines or advertising messages.  <\/p>\n\n<p>Several strategic options can be derived from the results in order to shape the digital reputation profile. These include transparent counterstatements, the creation of consistent content in AI-relevant formats and the regular review of typical prompt responses. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/fticommunications.com\/wp-content\/uploads\/2025\/07\/DAX40_LLM_Thoughtleadership_Whitepaper_final_DE.pdf\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The AI Reputation Monitor 2025 by FTI Consulting shows how strongly large language models such as ChatGPT are shaping the perception of companies and managers.<\/p>\n","protected":false},"author":2,"featured_media":15001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-15003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FTI Consulting AI Reputation Monitor 2025: What ChatGPT says about the DAX40 companies - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2025\/08\/01\/fti-consulting-ai-reputation-monitor-2025-what-chatgpt-says-about-the-dax40-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FTI Consulting AI Reputation Monitor 2025: What ChatGPT says about the DAX40 companies - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"The AI Reputation Monitor 2025 by FTI Consulting shows how strongly large language models such as ChatGPT are shaping the perception of companies and managers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agcommtech.de\/en\/2025\/08\/01\/fti-consulting-ai-reputation-monitor-2025-what-chatgpt-says-about-the-dax40-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"AG CommTech\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T14:20:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T14:20:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/08\/Was-sagt-ChatGPT-ueber-die-DAX40-Unternehmen.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1045\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Die Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Die Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading 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