{"id":14745,"date":"2025-07-02T11:26:13","date_gmt":"2025-07-02T09:26:13","guid":{"rendered":"https:\/\/agcommtech.de\/2025\/07\/02\/global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management\/"},"modified":"2025-07-02T11:27:28","modified_gmt":"2025-07-02T09:27:28","slug":"global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2025\/07\/02\/global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management\/","title":{"rendered":"Global Alliance for Public Relations and Communication Management: Reimagining Tomorrow: AI in PR and Communication Management"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Global Alliance for Public Relations and Communication Management: Reimagining Tomorrow: AI in PR and Communication Management<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"1031\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/07\/Reimagining-Tomorrow-Bild.jpg\" alt=\"\" class=\"wp-image-14742\" style=\"width:833px;height:auto\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/07\/Reimagining-Tomorrow-Bild.jpg 760w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/07\/Reimagining-Tomorrow-Bild-221x300.jpg 221w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/07\/Reimagining-Tomorrow-Bild-755x1024.jpg 755w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n<\/div>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The use of AI is no longer a question of if, but how. Communication departments are faced with a crucial question: how can they become active shapers of the technological transformation without just being users? The report <em>Reimagining Tomorrow: AI in PR and Communication Management<\/em>, published by the Global Alliance for Public Relations and Communication Management, provides a comprehensive insight into the current state of AI use in the communications profession based on an international survey of 473 professionals.  <\/p>\n\n<p>The results show that the use of AI is already widespread. 91% of the organizations surveyed allow their communications teams to use AI, mostly for content creation. On the other hand, in many cases there is a lack of strategic involvement, governance and ethical guidelines. Only 39.4% have formal guidelines for the responsible use of AI, and less than one in ten communication units takes a leading role in AI governance.   <\/p>\n\n<p>The report reveals that while the profession recognizes the potential of AI, particularly in the areas of governance, ethics and risk management, in practice it is often focused on technical and operational aspects. The communication deficit is particularly clear: less than half of those surveyed inform stakeholders about the use of AI, ethics or governance. <\/p>\n\n<p>Reimagining Tomorrow shows how big the gap is between aspiration and reality and formulates concrete recommendations to close it: through competence building, strategic co-design and a clear ethical framework.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.globalalliancepr.org\/news\/2025\/5\/16\/groundbreaking-report-on-ai-in-pr-and-communication-management\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The use of AI is no longer a question of if, but how. Communications departments are faced with a crucial question: how can they become active shapers of technological transformation without just being users? <\/p>\n","protected":false},"author":2,"featured_media":14748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-14745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Alliance for Public Relations and Communication Management: Reimagining Tomorrow: AI in PR and Communication Management - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2025\/07\/02\/global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Alliance for Public Relations and Communication Management: Reimagining Tomorrow: AI in PR and Communication Management - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"The use of AI is no longer a question of if, but how. Communications departments are faced with a crucial question: how can they become active shapers of technological transformation without just being users?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agcommtech.de\/en\/2025\/07\/02\/global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management\/\" \/>\n<meta property=\"og:site_name\" content=\"AG CommTech\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-02T09:26:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T09:27:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/07\/Bildschirmfoto-2025-07-02-um-11.27.04.png\" \/>\n\t<meta property=\"og:image:width\" content=\"684\" \/>\n\t<meta property=\"og:image:height\" content=\"494\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Die Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Die Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/07\\\/02\\\/global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/07\\\/02\\\/global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management\\\/\"},\"author\":{\"name\":\"Die Redaktion\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#\\\/schema\\\/person\\\/62f8f4c6953ad8fa88a2dfd6d9d4ece1\"},\"headline\":\"Global Alliance for Public Relations and Communication Management: Reimagining Tomorrow: AI in PR and Communication Management\",\"datePublished\":\"2025-07-02T09:26:13+00:00\",\"dateModified\":\"2025-07-02T09:27:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/07\\\/02\\\/global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management\\\/\"},\"wordCount\":270,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/07\\\/02\\\/global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agcommtech.de\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Bildschirmfoto-2025-07-02-um-11.27.04.png\",\"articleSection\":[\"READING TIPS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/07\\\/02\\\/global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/07\\\/02\\\/global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management\\\/\",\"url\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/07\\\/02\\\/global-alliance-for-public-relations-and-communication-management-reimagining-tomorrow-ai-in-pr-and-communication-management\\\/\",\"name\":\"Global Alliance for Public Relations and Communication Management: Reimagining Tomorrow: AI in PR and Communication Management - 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