{"id":14683,"date":"2025-06-02T21:25:48","date_gmt":"2025-06-02T19:25:48","guid":{"rendered":"https:\/\/agcommtech.de\/2025\/06\/02\/cision-state-of-the-media-report-2025\/"},"modified":"2025-06-03T09:51:48","modified_gmt":"2025-06-03T07:51:48","slug":"cision-state-of-the-media-report-2025","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2025\/06\/02\/cision-state-of-the-media-report-2025\/","title":{"rendered":"Cision: State of the Media Report 2025"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n\n<h2 class=\"wp-block-heading\">Cision: State of the Media Report 2025<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1357\" height=\"837\" class=\"wp-image-14678\" style=\"width: 833px; height: auto;\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/06\/State-of-the-Media-Report-Bild.jpg\" alt=\"\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/06\/State-of-the-Media-Report-Bild.jpg 1357w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/06\/State-of-the-Media-Report-Bild-300x185.jpg 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/06\/State-of-the-Media-Report-Bild-1024x632.jpg 1024w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/06\/State-of-the-Media-Report-Bild-768x474.jpg 768w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/06\/State-of-the-Media-Report-Bild-900x555.jpg 900w\" sizes=\"auto, (max-width: 1357px) 100vw, 1357px\" \/><\/figure>\n<\/div>\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p>\n<strong>\u00dcber 3.000 Journalist:innen weltweit geben im aktuellen <em>State of the Media Report 2025<\/em> Auskunft dar\u00fcber, wie sie die Zusammenarbeit mit der Kommunikationsbranche erleben und wo sie an Grenzen st\u00f6\u00dft. Die h\u00e4ufigste Ursache f\u00fcr Frust: mangelnde Relevanz.<\/strong><br\/><strong>86<\/strong><strong>\u202f% nennen irrelevante Pitches als gr<\/strong><strong>\u00f6\u00dften Fehler<\/strong>, noch vor zu werblicher Sprache oder fehlender Substanz. Wer Geh\u00f6r finden will, muss Themen anbieten, die journalistisch anschlussf\u00e4hig sind \u2013 nicht nur strategisch motiviert.\n<p>\n<strong>Parallel dazu ver\u00e4ndern sich Arbeitsweisen in Redaktionen \u2013 mit Folgen f\u00fcr Anforderungen, Tempo und Auswahlprozesse.<\/strong> Technologie spielt dabei eine doppelte Rolle: <strong>54<\/strong><strong>\u202f% der Journalist:innen nutzen bereits KI-basierte Tools<\/strong>, vor allem zur Recherche oder zur Entlastung bei Routinet\u00e4tigkeiten. Gleichzeitig bleibt die Skepsis gegen\u00fcber PR-Inhalten aus generativer KI hoch: <strong>72<\/strong><strong>\u202f% <\/strong><strong>\u00e4u<\/strong><strong>\u00dfern Sorge <\/strong><strong>\u00fcber die inhaltliche Qualit<\/strong><strong>\u00e4t von KI-generiertem Content.<\/strong> Inhalte ohne klare Herkunft, Kennzeichnung oder redaktionelle Kontrolle haben es schwer, in die Berichterstattung aufgenommen zu werden. <strong>Entscheidend ist deshalb, wie glaubw\u00fcrdig und relevant ein Thema wirkt und ob es klar auf redaktionelle Interessen einzahlt.<\/strong> Der Report liefert dazu nicht nur Daten, sondern auch konkrete Hinweise und pr\u00e4gnante Zitate, die zeigen, wie sich Pitches gezielter und wirksamer gestalten lassen.\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" style=\"border-radius: 0px; background-color: #274856;\" href=\"https:\/\/www.cision.com\/resources\/guides-and-reports\/2025-state-of-the-media-report\/#:~:text=From%20the%20rapid%20rise%20of%20AI%20to%20the,strong%20media%20relationships%20and%20amplify%20their%20brand%20stories.\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<p><\/p><\/div>\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" style=\"border-radius: 0px;\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<p><\/p><\/div>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>In the latest State of the Media Report 2025, over 3,000 journalists worldwide provide information on how they experience working with the communications industry &#8211; and where it reaches its limits. The most common cause of frustration: lack of relevance. <\/p>\n","protected":false},"author":2,"featured_media":14679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-14683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cision: State of the Media Report 2025 - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2025\/06\/02\/cision-state-of-the-media-report-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cision: State of the Media Report 2025 - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"In the latest State of the Media Report 2025, over 3,000 journalists worldwide provide information on how they experience working with the communications industry - and where it reaches its limits. 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