{"id":14254,"date":"2025-03-03T15:41:08","date_gmt":"2025-03-03T14:41:08","guid":{"rendered":"https:\/\/agcommtech.de\/2025\/03\/03\/vaunet-media-usage-analysis-media-usage-in-germany-in-2024\/"},"modified":"2025-03-03T15:47:37","modified_gmt":"2025-03-03T14:47:37","slug":"vaunet-media-usage-analysis-media-usage-in-germany-in-2024","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2025\/03\/03\/vaunet-media-usage-analysis-media-usage-in-germany-in-2024\/","title":{"rendered":"VAUNET media usage analysis: Media usage in Germany in 2024"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>VAUNET media usage analysis: Media usage in Germany in 2024<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"762\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/03\/Lesetipp_VAUNET_Bild.png\" alt=\"\" class=\"wp-image-14251\" style=\"width:833px;height:auto\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/03\/Lesetipp_VAUNET_Bild.png 1272w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/03\/Lesetipp_VAUNET_Bild-300x180.png 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/03\/Lesetipp_VAUNET_Bild-1024x613.png 1024w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/03\/Lesetipp_VAUNET_Bild-768x460.png 768w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/03\/Lesetipp_VAUNET_Bild-900x539.png 900w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/figure>\n<\/div>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The <em>VAUNET Media Usage Analysis 2024<\/em> shows how <strong>media usage<\/strong> is changing <strong>, especially in Germany<\/strong>, and which technological developments are particularly relevant for companies and communication managers.<strong> Audio and audiovisual content<\/strong> accounts for<strong> almost 90 percent of all media time<\/strong>, but usage is increasingly distributed across digital channels.<\/p>\n\n<p><strong>At 5 hours and 25 minutes per day, video remains<\/strong> the most frequently used format. While television continues to play a central role, the use of digital video formats continues to increase. Online video and streaming services now account for 1 hour and 37 minutes a day, with <strong>connected TV in particular gaining in importance<\/strong>. 80% of internet users access video content via smart TVs at least once a month. The<strong> increasing shift from linear television to digital on-demand offerings<\/strong> is changing the way content is consumed.    <\/p>\n\n<p><strong>Audio<\/strong> also <strong>remains<\/strong> an integral part of media consumption <strong>with 4 hours and 13 minutes<\/strong> of daily use. In addition to radio, which continues to achieve a high reach, the <strong>use of online audio formats via smart TVs<\/strong> and other networked devices is increasing. For companies, this change means that although traditional communication channels will remain, they will<strong> increasingly<\/strong> have to be<strong> combined with digital formats<\/strong>. The analysis shows <strong>which platforms<\/strong> are used to reach <strong>target groups<\/strong> and how <strong>media strategies<\/strong> need to adapt in order to remain visible in an increasingly digitalized media world.   <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/vau.net\/wp-content\/uploads\/2025\/02\/VAUNET-Publikation_Mediennutzungsanalyse-2024.pdf\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The VAUNET Media Usage Analysis 2024 shows how media usage is changing, especially in Germany, and which technological developments are particularly relevant for companies and communication managers. Audio and audiovisual content accounts for almost 90 percent of total media time, but usage is increasingly distributed across digital channels. <\/p>\n","protected":false},"author":2,"featured_media":14252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-14254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VAUNET media usage analysis: Media usage in Germany in 2024 - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2025\/03\/03\/vaunet-media-usage-analysis-media-usage-in-germany-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VAUNET media usage analysis: Media usage in Germany in 2024 - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"The VAUNET Media Usage Analysis 2024 shows how media usage is changing, especially in Germany, and which technological developments are particularly relevant for companies and communication managers. Audio and audiovisual content accounts for almost 90 percent of total media time, but usage is increasingly distributed across digital channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agcommtech.de\/en\/2025\/03\/03\/vaunet-media-usage-analysis-media-usage-in-germany-in-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"AG CommTech\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-03T14:41:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T14:47:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/03\/Lesetipp_VAUNET_Bild.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1272\" \/>\n\t<meta property=\"og:image:height\" content=\"762\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Die Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Die Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/03\\\/03\\\/vaunet-media-usage-analysis-media-usage-in-germany-in-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/03\\\/03\\\/vaunet-media-usage-analysis-media-usage-in-germany-in-2024\\\/\"},\"author\":{\"name\":\"Die Redaktion\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#\\\/schema\\\/person\\\/62f8f4c6953ad8fa88a2dfd6d9d4ece1\"},\"headline\":\"VAUNET media usage analysis: Media usage in Germany in 2024\",\"datePublished\":\"2025-03-03T14:41:08+00:00\",\"dateModified\":\"2025-03-03T14:47:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/03\\\/03\\\/vaunet-media-usage-analysis-media-usage-in-germany-in-2024\\\/\"},\"wordCount\":246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/03\\\/03\\\/vaunet-media-usage-analysis-media-usage-in-germany-in-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agcommtech.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Lesetipp_VAUNET_Bild.png\",\"articleSection\":[\"READING TIPS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/03\\\/03\\\/vaunet-media-usage-analysis-media-usage-in-germany-in-2024\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/03\\\/03\\\/vaunet-media-usage-analysis-media-usage-in-germany-in-2024\\\/\",\"url\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2025\\\/03\\\/03\\\/vaunet-media-usage-analysis-media-usage-in-germany-in-2024\\\/\",\"name\":\"VAUNET media usage analysis: Media usage in Germany in 2024 - 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