{"id":14157,"date":"2025-02-03T18:51:19","date_gmt":"2025-02-03T17:51:19","guid":{"rendered":"https:\/\/agcommtech.de\/2025\/02\/03\/successful-digitalization-starts-with-further-education-and-training\/"},"modified":"2025-02-05T09:03:19","modified_gmt":"2025-02-05T08:03:19","slug":"successful-digitalization-starts-with-further-education-and-training","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2025\/02\/03\/successful-digitalization-starts-with-further-education-and-training\/","title":{"rendered":"Successful digitalization starts with further education and training"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Successful digitalization starts with further education and training<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/02\/Unknown.jpeg\" alt=\"\" class=\"wp-image-14162\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/02\/Unknown.jpeg 1024w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/02\/Unknown-300x300.jpeg 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/02\/Unknown-150x150.jpeg 150w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/02\/Unknown-768x768.jpeg 768w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/02\/Unknown-50x50.jpeg 50w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/02\/Unknown-320x320.jpeg 320w, https:\/\/agcommtech.de\/wp-content\/uploads\/2025\/02\/Unknown-900x900.jpeg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The CommTech Index Report 2024\/2025 ruthlessly exposes the hardships faced by communication departments in their digitalization efforts. In addition to the integration of the various systems, the biggest hurdles lie in the teams&#8217; lack of expertise. For 57 percent of respondents, this is a problem overall. In some sectors, such as utilities, retail and finance, skills shortages were even identified as the most important hurdle. There is good news, however, as there are signs of movement to reduce these deficits. In terms of investment intentions, &#8220;training and education&#8221; is making a huge leap forward. While only 35% of respondents wanted to invest more in training and education in 2023, the figure is currently 62%, topped only by investment in AI tools. This is encouraging, as the evaluation of successful digitalization projects clearly reveals one success factor. It all starts with skills development in the teams. That this is the case follows a simple logic. If the skills to select the right tools and apply them are lacking, the transformation cannot succeed. The fact that the European AI Act also imposes a legal obligation on AI users to undergo further training in AI makes the provision of further education and training mandatory.           <\/p>\n\n<p>Communications departments are therefore well advised to carry out an assessment at an individual level to determine where deficits exist, to match these with the interests of employees and to provide specific further education and training courses. The overarching goal is to create a data culture that goes far beyond the mastery of tools. Rather, it is about creating a culture of innovation that focuses on curiosity, openness and experimentation and promotes agile structures. Ulrike Schiermeister from E.ON Germany makes this point emphatically in her article in the CommTech Index Report.   <\/p>\n\n<p>When it comes to the use of AI, communication departments are once again faced with new challenges. So far, there has been a lot of experimentation, but little strategic approach. It is obvious that the desire for more training and education has been driven not least by the availability of generative AI. However, this should not just be about tool competence, as the use of AI gives users greater responsibility in terms of legal issues, compliance and ethics. Communication managers need to address these issues. How do I implement the DRPR guideline for AI? What consequences does the AI Act have for the use cases used in communication? Successful digitalization starts with the development of a skills roadmap that covers all of these aspects. The beginning of the year is a good time to start.        <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong><em>Thomas Mickeleit<\/em><\/strong><em>  is the founder of AG CommTech, which more than 600 digital-savvy communicators have now joined. With his consulting boutique, he supports communications departments in their digital transformation. Among other things, Mickeleit was Head of Communications at Microsoft Germany for 15 years.  <\/em><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/the-ag-commtech-blog\/\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>OTHER BLOG ARTICLES<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digitalization poses major challenges for communication departments. Skills shortages in the teams and the integration of different systems are just some of the hurdles. But there is hope: investment in training and education is increasing and is a key success factor for digital transformation. Faster success with a skills roadmap.   <\/p>\n","protected":false},"author":7,"featured_media":14163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"ppma_author":[124],"class_list":["post-14157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful digitalization starts with further education and training - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2025\/02\/03\/successful-digitalization-starts-with-further-education-and-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Successful digitalization starts with further education and training - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"Digitalization poses major challenges for communication departments. 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