{"id":13390,"date":"2024-09-02T10:08:48","date_gmt":"2024-09-02T08:08:48","guid":{"rendered":"https:\/\/agcommtech.de\/2024\/09\/02\/zahw-communication-in-the-digital-transformation-trend-study-switzerland-2024\/"},"modified":"2024-09-02T10:10:07","modified_gmt":"2024-09-02T08:10:07","slug":"zahw-communication-in-the-digital-transformation-trend-study-switzerland-2024","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2024\/09\/02\/zahw-communication-in-the-digital-transformation-trend-study-switzerland-2024\/","title":{"rendered":"zahw: Communication in the digital transformation &#8211; Trend study Switzerland 2024"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">zahw: Communication in the digital transformation &#8211; Trend study Switzerland 2024<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"253\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2024\/09\/e006d9ef-0fad-4d37-9afa-4e7c376d5c1f.png\" alt=\"\" class=\"wp-image-13386\" style=\"width:833px;height:auto\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2024\/09\/e006d9ef-0fad-4d37-9afa-4e7c376d5c1f.png 601w, https:\/\/agcommtech.de\/wp-content\/uploads\/2024\/09\/e006d9ef-0fad-4d37-9afa-4e7c376d5c1f-300x126.png 300w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/figure>\n<\/div>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>At a time when the digital transformation is progressing inexorably, the question arises as to how corporate communication can be effectively adapted to these changes.\nThe new study &#8220;Communication in the digital transformation 2024&#8221; provides exciting insights.\nBased on a survey of 115 communication managers and 15 experts from German-speaking Switzerland, the study shows how generative artificial intelligence (AI) &#8211; above all ChatGPT &#8211; is already being used in a variety of ways in corporate communication, particularly in text production.    <\/p>\n\n<p>The study also offers valuable guidance for the future development of corporate communication with an updated &#8220;Agenda for communication in the digital transformation&#8221;.\nIn addition, a new agenda was developed specifically for the use of generative AI, which provides communication managers with clear guidelines for the optimal use of this technology.   <\/p>\n\n<p>This study is a must-read for anyone who wants to actively shape the digital transformation in communication.\nIt not only shows the current status, but also offers practical recommendations on how to successfully master the challenges of digital transformation.\nClick here for the  <strong> <\/strong><a href=\"https:\/\/digitalcollection.zhaw.ch\/server\/api\/core\/bitstreams\/abe6a3aa-558e-402a-b4d5-479a57d11938\/content\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Study<\/strong><\/a><strong>.<\/strong> <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/digitalcollection.zhaw.ch\/server\/api\/core\/bitstreams\/abe6a3aa-558e-402a-b4d5-479a57d11938\/content\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At a time when the digital transformation is progressing inexorably, the question arises as to how corporate communication can be effectively adapted to these changes.<br \/>\nThe new study &#8220;Communication in the digital transformation 2024&#8221; provides exciting insights. <\/p>\n","protected":false},"author":2,"featured_media":13387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-13390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>zahw: Communication in the digital transformation - Trend study Switzerland 2024 - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2024\/09\/02\/zahw-communication-in-the-digital-transformation-trend-study-switzerland-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"zahw: Communication in the digital transformation - Trend study Switzerland 2024 - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"At a time when the digital transformation is progressing inexorably, the question arises as to how corporate communication can be effectively adapted to these changes. 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