{"id":12026,"date":"2024-02-05T03:48:18","date_gmt":"2024-02-05T02:48:18","guid":{"rendered":"https:\/\/agcommtech.de\/2024\/02\/05\/reuters-state-of-marketing-2023-report\/"},"modified":"2024-02-05T03:48:29","modified_gmt":"2024-02-05T02:48:29","slug":"reuters-state-of-marketing-2023-report","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2024\/02\/05\/reuters-state-of-marketing-2023-report\/","title":{"rendered":"Reuters: State of Marketing 2023 Report"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Reuters: State of Marketing 2023 Report<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"575\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2024\/02\/State-of-Marketing-2023-Report.png\" alt=\"\" class=\"wp-image-12021\" style=\"aspect-ratio:1.3447293447293447;width:834px;height:auto\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2024\/02\/State-of-Marketing-2023-Report.png 866w, https:\/\/agcommtech.de\/wp-content\/uploads\/2024\/02\/State-of-Marketing-2023-Report-300x199.png 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2024\/02\/State-of-Marketing-2023-Report-768x510.png 768w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><\/figure>\n<\/div>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Economic uncertainty is increasing, marketing talent is hard to find, media consumption continues to shift and customer expectations are evolving with the hyper-digitalization of the world. The State of Marketing Report provides an in-depth analysis of responses from a global survey of 499 marketing professionals from around the world. Three surveys were conducted in parallel with extensive research and qualitative interviews with senior marketing executives from various industries over a period of five months.<\/p>\n\n<h4 class=\"wp-block-heading\">The report identifies three core topics for 2023:<\/h4>\n\n<p><strong>Purpose-driven, measurable, valuable<\/strong> &#8211; need for organizations to strengthen brand identity, increase brand awareness and focus on purpose- and value-driven marketing. However, simply supporting issues such as sustainability, inclusivity and social justice is not enough. Consumers want to see meaningful and actionable results.<\/p>\n\n<p>The <strong>art and science of storytelling<\/strong> &#8211; content aimed at consumers is essential. Hyper-personalization takes into account real-time data from surfing or purchasing behaviour.<\/p>\n\n<p><strong>Data protection and the power of insights<\/strong> &#8211; the need for a well-aligned functional data strategy that leverages big data using AI and machine learning to identify future trends. The responsible use of AI plays an important role here.<\/p>\n\n<p>The full report is available free of charge.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/1.reutersevents.com\/LP=34046?extsource=media_partner_cdpiblog_stateofmarketing\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Economic uncertainty is increasing, marketing talent is hard to find, media consumption continues to shift and customer expectations are evolving with the hyper-digitalization of the world.  <\/p>\n","protected":false},"author":2,"featured_media":12022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-12026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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