{"id":11017,"date":"2023-07-31T15:36:31","date_gmt":"2023-07-31T13:36:31","guid":{"rendered":"https:\/\/agcommtech.de\/2023\/07\/31\/adobe-digital-trends-2023\/"},"modified":"2023-07-31T15:36:42","modified_gmt":"2023-07-31T13:36:42","slug":"adobe-digital-trends-2023","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2023\/07\/31\/adobe-digital-trends-2023\/","title":{"rendered":"Adobe: Digital Trends 2023"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Adobe: Digital Trends 2023<\/strong><\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"383\" src=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2023\/07\/Unbenannt-2.png\" alt=\"\" class=\"wp-image-11014\" srcset=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2023\/07\/Unbenannt-2.png 660w, https:\/\/agcommtech.de\/wp-content\/uploads\/2023\/07\/Unbenannt-2-300x174.png 300w, https:\/\/agcommtech.de\/wp-content\/uploads\/2023\/07\/Unbenannt-2-350x204.png 350w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n<p>The 13th edition of Adobe&#8217;s annual global Digital Trends survey is based on a poll of 9,247 business leaders and professionals worldwide. These are client-side marketing professionals for 58% of respondents, with the remainder being executives from consultancies, agencies, or marketing technology\/service providers. In their study, the authors distinguish between pioneers, mainstream and laggards.<\/p>\n\n<p>Among other things, the report shows that 89% of executives surveyed believe that content demand has increased significantly. At the same time, organizations are struggling to meet growing content needs. It also becomes clear: content is rarely planned and prioritized effectively. Only 33% of respondents rated their organization as good or very good at content planning in terms of achieving measurable results. In addition, only 28% of professionals believe they are good or very good at delivering content through rapid asset distribution, automated execution, data-driven personalization, and insight tracking. If a distinction is made between trailblazers and laggards with regard to this point, a clear difference emerges: while 37% of the trailblazers rate themselves as good or very good, only 20% of the laggards do so. If you want to learn more, you can find the full report free of charge here.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.adobe.com\/content\/dam\/cct\/creativecloud\/business\/teams\/whitepapers\/pdf\/Adobe-Digital-Trends-2023.pdf\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n<\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 13th edition of Adobe&#8217;s annual global Digital Trends survey is based on a poll of 9,247 business leaders and professionals worldwide. These are client-side marketing professionals for 58% of respondents, with the remainder being executives from consultancies, agencies, or marketing technology\/service providers.<\/p>\n","protected":false},"author":2,"featured_media":11015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-11017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adobe: Digital Trends 2023 - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2023\/07\/31\/adobe-digital-trends-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe: Digital Trends 2023 - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"The 13th edition of Adobe&#039;s annual global Digital Trends survey is based on a poll of 9,247 business leaders and professionals worldwide. These are client-side marketing professionals for 58% of respondents, with the remainder being executives from consultancies, agencies, or marketing technology\/service providers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agcommtech.de\/en\/2023\/07\/31\/adobe-digital-trends-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"AG CommTech\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-31T13:36:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T13:36:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2023\/07\/Unbenannt-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"383\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Die Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Die Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2023\\\/07\\\/31\\\/adobe-digital-trends-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2023\\\/07\\\/31\\\/adobe-digital-trends-2023\\\/\"},\"author\":{\"name\":\"Die Redaktion\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#\\\/schema\\\/person\\\/62f8f4c6953ad8fa88a2dfd6d9d4ece1\"},\"headline\":\"Adobe: Digital Trends 2023\",\"datePublished\":\"2023-07-31T13:36:31+00:00\",\"dateModified\":\"2023-07-31T13:36:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2023\\\/07\\\/31\\\/adobe-digital-trends-2023\\\/\"},\"wordCount\":204,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2023\\\/07\\\/31\\\/adobe-digital-trends-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agcommtech.de\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Unbenannt-2.png\",\"articleSection\":[\"READING TIPS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/agcommtech.de\\\/en\\\/2023\\\/07\\\/31\\\/adobe-digital-trends-2023\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2023\\\/07\\\/31\\\/adobe-digital-trends-2023\\\/\",\"url\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2023\\\/07\\\/31\\\/adobe-digital-trends-2023\\\/\",\"name\":\"Adobe: Digital Trends 2023 - 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