{"id":10472,"date":"2022-02-02T12:09:56","date_gmt":"2022-02-02T11:09:56","guid":{"rendered":"https:\/\/agcommtech.de\/2022\/02\/02\/edelman-research-the-future-of-corporate-communications\/"},"modified":"2023-07-31T12:37:22","modified_gmt":"2023-07-31T10:37:22","slug":"edelman-research-the-future-of-corporate-communications","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2022\/02\/02\/edelman-research-the-future-of-corporate-communications\/","title":{"rendered":"Edelman Research: The Future of Corporate Communications"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Edelman Research: The Future of Corporate Communications<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/03\/621ce2cba4e8b1e56f3f081b_edelman_research.png\" alt=\"\" class=\"wp-image-7753\"\/><\/figure><\/div>\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Although the study was published as early as September 2021, it has so far attracted little attention in Germany. First, 10 drivers of comms change are identified and backed up with a &#8220;playbook&#8221; of what communicators* can do to respond. This makes the study valuable because it also helps translate the findings into practice.<\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.slideshare.net\/DataReportal\/digital-2022-global-overview-report-january-2022-v05\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-background-color has-background wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Although the study was published as early as September 2021, it has so far attracted little attention in Germany. First, 10 drivers of comms change are identified and backed up with a &#8220;playbook&#8221; of what communicators* can do to respond. This makes the study valuable because it also helps translate the findings into practice.<\/p>\n","protected":false},"author":2,"featured_media":10254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-10472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Edelman Research: The Future of Corporate Communications - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2022\/02\/02\/edelman-research-the-future-of-corporate-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edelman Research: The Future of Corporate Communications - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"Although the study was published as early as September 2021, it has so far attracted little attention in Germany. First, 10 drivers of comms change are identified and backed up with a &quot;playbook&quot; of what communicators* can do to respond. 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