{"id":10458,"date":"2023-02-01T12:51:15","date_gmt":"2023-02-01T11:51:15","guid":{"rendered":"https:\/\/agcommtech.de\/2023\/02\/01\/mynewdesk-state-of-nordic-pr-communication\/"},"modified":"2023-07-31T12:37:20","modified_gmt":"2023-07-31T10:37:20","slug":"mynewdesk-state-of-nordic-pr-communication","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2023\/02\/01\/mynewdesk-state-of-nordic-pr-communication\/","title":{"rendered":"mynewdesk: State of Nordic PR &amp; Communication"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">mynewdesk: State of Nordic PR &amp; Communication<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/03\/63d93e285c66de090f54771d_Mynewdesk.png\" alt=\"\" class=\"wp-image-7845\"\/><\/figure><\/div>\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><em><br\/><em>In an increasingly complex and unpredictable world, the importance of trusted PR and communications has never been more important. Therefore, mynewdesk&#8217;s annual report &#8220;State of Nordic PR &amp; Communication&#8221; deals with the most important and critical topics for communication managers. Using a global trend analysis, six expert interviews, and a survey of 450 PR and communications professionals, the report identifies five areas that will most influence work in the industry in 2023. These can be assigned to two thematic blocks:  <\/em><strong>\n  <em>Come Together<\/em>\n<\/strong><em> and <\/em><strong>\n  <em>Less but better<\/em>\n<\/strong><em>.  <br\/><br\/>For more meaningful, efficient and trustworthy PR and communications, the industry needs to come together in several areas: For example, giving employees a sense of security in the workplace, having its dialogue with target audiences instead of a monologue, using AI wisely, and creating data transparency between departments. In line with the motto &#8220;less is more,&#8221; communications managers should also focus on fewer platforms and formats. This creates the financial and creative freedom to improve the quality of content and deliver understandable as well as trustworthy messages. Anyone who wants to learn more can download the report free of charge.<\/em><\/em><\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/library.mynewsdesk.com\/2023-pr-report-download\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-background-color has-background wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In an increasingly complex and unpredictable world, the importance of trusted PR and communications has never been more important. Therefore, mynewdesk&#8217;s annual report &#8220;State of Nordic PR &amp; Communication&#8221; deals with the most important and critical topics for communication managers.<\/p>\n","protected":false},"author":2,"featured_media":10086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-10458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>mynewdesk: State of Nordic PR &amp; Communication - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2023\/02\/01\/mynewdesk-state-of-nordic-pr-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"mynewdesk: State of Nordic PR &amp; Communication - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"In an increasingly complex and unpredictable world, the importance of trusted PR and communications has never been more important. Therefore, mynewdesk&#039;s annual report &quot;State of Nordic PR &amp; Communication&quot; deals with the most important and critical topics for communication managers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agcommtech.de\/en\/2023\/02\/01\/mynewdesk-state-of-nordic-pr-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"AG CommTech\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-01T11:51:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T10:37:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2023\/05\/63d93e285c66de090f54771d_Mynewdesk.png\" \/>\n\t<meta property=\"og:image:width\" content=\"597\" \/>\n\t<meta property=\"og:image:height\" content=\"346\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Die Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Die Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2023\\\/02\\\/01\\\/mynewdesk-state-of-nordic-pr-communication\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2023\\\/02\\\/01\\\/mynewdesk-state-of-nordic-pr-communication\\\/\"},\"author\":{\"name\":\"Die Redaktion\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#\\\/schema\\\/person\\\/62f8f4c6953ad8fa88a2dfd6d9d4ece1\"},\"headline\":\"mynewdesk: State of Nordic PR &amp; 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