{"id":10455,"date":"2022-06-01T12:26:00","date_gmt":"2022-06-01T10:26:00","guid":{"rendered":"https:\/\/agcommtech.de\/2022\/06\/01\/brent-dykes-data-storytelling\/"},"modified":"2023-07-31T12:37:20","modified_gmt":"2023-07-31T10:37:20","slug":"brent-dykes-data-storytelling","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2022\/06\/01\/brent-dykes-data-storytelling\/","title":{"rendered":"Brent Dykes: Data Storytelling"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Brent Dykes: Data Storytelling<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/03\/6294ccec17d8c77c9784ff85_EffectiveDataStorytelling.jpg\" alt=\"\" class=\"wp-image-7785\"\/><\/figure><\/div>\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Brent Dykes is considered the &#8220;king&#8221; of data storytelling. With his book &#8220;Effective Data-Storytelling, published in English by Wiley in 2020, he confirms the reputation. Data storytelling only works if the ingredients: Data, narrative and visualization work neatly together.<br\/><br\/>What doesn&#8217;t sound like rocket science isn&#8217;t. What Dykes does succeed in doing, however, is conveying a good understanding of the mechanisms that can also be implemented immediately and at any time, e.g. developing the suspense of a story with the right &#8220;aha moment&#8221; or using the &#8220;seven principles for better visual storytelling&#8221;. The book reads smoothly and entertainingly, not least because in it the vaunted methods are applied. Why was Ignaz Semmelweis unable to effectively combat puerperal fever in Vienna in the 1940s, but John Snow used successful data storytelling to combat cholera in London at the same time, lights a light. The book is highly recommended not only for the professional data storyteller, but for anyone who needs to present and persuade &#8211; and who doesn&#8217;t?<\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.imwf.de\/agcommtech#\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-background-color has-background wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brent Dykes is considered the &#8220;king&#8221; of data storytelling. With his book &#8220;Effective Data-Storytelling, published in English by Wiley in 2020, he confirms the reputation. Data storytelling only works if the ingredients: Data, narrative and visualization work neatly together.<\/p>\n","protected":false},"author":2,"featured_media":10260,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-10455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brent Dykes: Data Storytelling - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2022\/06\/01\/brent-dykes-data-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brent Dykes: Data Storytelling - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"Brent Dykes is considered the &quot;king&quot; of data storytelling. With his book &quot;Effective Data-Storytelling, published in English by Wiley in 2020, he confirms the reputation. 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