{"id":10420,"date":"2022-10-05T12:39:00","date_gmt":"2022-10-05T10:39:00","guid":{"rendered":"https:\/\/agcommtech.de\/2022\/10\/05\/cipr-the-ai-and-big-data-readiness-report\/"},"modified":"2023-07-31T12:37:20","modified_gmt":"2023-07-31T10:37:20","slug":"cipr-the-ai-and-big-data-readiness-report","status":"publish","type":"post","link":"https:\/\/agcommtech.de\/en\/2022\/10\/05\/cipr-the-ai-and-big-data-readiness-report\/","title":{"rendered":"CIPR: The AI and Big Data Readiness Report"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">CIPR: The AI and Big Data Readiness Report<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.imwf.de\/wp-content\/uploads\/2023\/03\/633beffc43b3755c8461607a_Unbenannt.jpg\" alt=\"\" class=\"wp-image-7817\"\/><\/figure><\/div>\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><br\/>AI and Big Data are increasingly integrated into our modern working lives. But how aware are PR practitioners of this development, how much knowledge do they already have and how are they facing the change? These are the questions answered by CIPR&#8217;s AI and Big Data Readiness Report. This clearly shows that PR is not as well prepared as it should be for the age of AI and Big Data, in order to take advantage of the resulting opportunities and protect itself from potential threats. Only 13.9 percent of respondents feel very comfortable using AI, and 43.2 percent say they barely have the necessary knowledge. Instead, this has so far mainly been the domain of IT and digital specialists. Another finding is that if AI and Big Data are used and understood at all, it is primarily at the tactical level. At the strategic level, hardly any competencies are currently available.  <br\/><br\/>To change this, the report formulates recommendations on how the profession can move forward in terms of policy and practice. For example, it is imperative that AI, Big Data, and the fundamental structural change that accompanies them become part of a strategic discussion among practitioners. For more tips, recommendations and exciting insights, it&#8217;s worth taking a closer look.<\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.slideshare.net\/CIPRPaul\/cipr-ai-and-big-data-readiness-report\" style=\"border-radius:0px;background-color:#274856\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TO THE READING TIP<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-background-color has-background wp-element-button\" href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\" style=\"border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ALL READING TIPS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI and Big Data are increasingly integrated into our modern working lives. But how aware are PR practitioners of this development, how much knowledge do they already have and how are they facing the change? These are the questions answered by CIPR&#8217;s AI and Big Data Readiness Report. This clearly shows that PR is not as well prepared as it should be for the age of AI and Big Data, in order to take advantage of the resulting opportunities and protect itself from potential threats.  <\/p>\n","protected":false},"author":2,"featured_media":10267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"ppma_author":[123],"class_list":["post-10420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CIPR: The AI and Big Data Readiness Report - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/2022\/10\/05\/cipr-the-ai-and-big-data-readiness-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIPR: The AI and Big Data Readiness Report - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"AI and Big Data are increasingly integrated into our modern working lives. But how aware are PR practitioners of this development, how much knowledge do they already have and how are they facing the change? These are the questions answered by CIPR&#039;s AI and Big Data Readiness Report. This clearly shows that PR is not as well prepared as it should be for the age of AI and Big Data, in order to take advantage of the resulting opportunities and protect itself from potential threats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agcommtech.de\/en\/2022\/10\/05\/cipr-the-ai-and-big-data-readiness-report\/\" \/>\n<meta property=\"og:site_name\" content=\"AG CommTech\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T10:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T10:37:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agcommtech.de\/wp-content\/uploads\/2022\/10\/CIPR-The-AI-and-Big-Data-Readiness-Report-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Die Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Die Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2022\\\/10\\\/05\\\/cipr-the-ai-and-big-data-readiness-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2022\\\/10\\\/05\\\/cipr-the-ai-and-big-data-readiness-report\\\/\"},\"author\":{\"name\":\"Die Redaktion\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#\\\/schema\\\/person\\\/62f8f4c6953ad8fa88a2dfd6d9d4ece1\"},\"headline\":\"CIPR: The AI and Big Data Readiness Report\",\"datePublished\":\"2022-10-05T10:39:00+00:00\",\"dateModified\":\"2023-07-31T10:37:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2022\\\/10\\\/05\\\/cipr-the-ai-and-big-data-readiness-report\\\/\"},\"wordCount\":232,\"publisher\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2022\\\/10\\\/05\\\/cipr-the-ai-and-big-data-readiness-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agcommtech.de\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/CIPR-The-AI-and-Big-Data-Readiness-Report-.png\",\"articleSection\":[\"READING TIPS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2022\\\/10\\\/05\\\/cipr-the-ai-and-big-data-readiness-report\\\/\",\"url\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/2022\\\/10\\\/05\\\/cipr-the-ai-and-big-data-readiness-report\\\/\",\"name\":\"CIPR: The AI and Big Data Readiness Report - 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