{"id":17696,"date":"2026-08-13T12:22:39","date_gmt":"2026-08-13T10:22:39","guid":{"rendered":"https:\/\/agcommtech.de\/reference-books-governance-of-communication-management-through-semantic-models\/"},"modified":"2026-08-13T12:25:11","modified_gmt":"2026-08-13T10:25:11","slug":"reference-books-governance-of-communication-management-through-semantic-models","status":"publish","type":"page","link":"https:\/\/agcommtech.de\/en\/reference-books-governance-of-communication-management-through-semantic-models\/","title":{"rendered":"Reference Books: Governance of Communication Management Through Semantic Models"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Reference Books: Governance of Communication Management Through Semantic Models&#8221; use_theme_fonts=&#8221;yes&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1786616453282{padding-right: 50px !important;}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This Essential by Patrik G\u00f6tz and Dr. Reimer Stobbe shows how communications professionals can fully leverage the potential of AI without compromising governance. The book addresses a central problem: Despite modern infrastructures, doubts about key performance indicators (KPIs) often outweigh strategic insights\u2014triggered by the loss of their original contextual meaning. With the \u201cSemantic Control Architecture,\u201d it offers a practical model that systematically maps meaning. A Semantic Layer connects strategy, target groups, topics, and impact\u2014KPIs are assigned definitive meaning profiles, making them comparable and manageable.   <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1786616462465{padding-right: 50px !important;}&#8221;]<\/p>\n<ul>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Semantic Models as the Foundation for Modern Communication Management<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">The Diagnosis: Context Erosion and Its Impact on Data Trust<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">The Concept: The Semantic Layer as the Central Level of Meaning<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Domain-specific models for integrated and traceable key performance indicator systems<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Technological Implementation: Semantic Layer in the Knowledge Graph<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Operationalization: The Data Steward and the New Data Culture<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Practical Applications and Stress Tests of the Semantic Architecture<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Roadmap and Business Case for Implementation<\/li>\n<\/ul>\n<p>[\/vc_column_text][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;30&#8243;][vc_btn title=&#8221;Order now&#8221; style=&#8221;flat&#8221; size=&#8221;lg&#8221; link=&#8221;url:https%3A%2F%2Flink.springer.com%2Fbook%2F10.1007%2F978-3-658-52590-3|target:_blank|&#8221;][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;17674&#8243; img_size=&#8221;300&#215;428&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/link.springer.com\/book\/10.1007\/978-3-658-52590-3&#8243;][stm_spacing lg_spacing=&#8221;100&#8243; md_spacing=&#8221;80&#8243; sm_spacing=&#8221;70&#8243; xs_spacing=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1744702958482{margin-bottom: 25px !important;}&#8221;][vc_column][vc_tta_accordion style=&#8221;modern&#8221; active_section=&#8221;&#8221; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;The chapters&#8221; tab_id=&#8221;1744702755089-2bef3145-1323&#8243;][vc_column_text css=&#8221;.vc_custom_1786616487289{padding-right: 50px !important;}&#8221;]<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Semantic Models as a Milestone for Communication Management in the Age of Data and AI<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">The Diagnosis: Context Erosion<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">The Concept: The Semantic Layer as a Level of Meaning<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">The Solution: A Domain Model for Integrated Meaning<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">The technological solution: Semantic Layer in the Knowledge Graph<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Operationalization: The Data Steward and the New Data Culture<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Semantic Architecture in Practice: A Stress Test<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Implementation: Roadmap and Business Case<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Concluding Remarks and Outlook: The Path to Practical Application<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;The authors&#8221; tab_id=&#8221;1744702755099-079c704f-f536&#8243;][vc_column_text css=&#8221;.vc_custom_1786616496353{padding-right: 50px !important;}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><strong>Patrik G\u00f6tz<\/strong> is a senior consultant at the digital agency netzeffekt in Munich and has more than ten years of experience in the design and implementation of data products. He leads specialized seminars on semantic models and regularly speaks at industry conferences. <\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><strong>Dr. Reimer Stobbe<\/strong> worked in Munich Re\u2019s Communications department from 1999 to 2024 and was responsible, among other things, for communications controlling. He has played a key role in the development of standard methods through his participation in working groups and serves on the steering committee of AG CommTech. <\/p>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1779888587623{margin-bottom: 25px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to all reference books&#8221; style=&#8221;flat&#8221; color=&#8221;theme_style_4&#8243; size=&#8221;lg&#8221; i_icon_fontawesome=&#8221;fas fa-angle-left&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fen%2Fcommtech-success-factor%2F|&#8221; css=&#8221;.vc_custom_1779888809142{margin-bottom: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;third_bg_color&#8221;][vc_column][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_cta h2=&#8221;Download work from the CommTech WG&#8221; h2_font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px&#8221; h2_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;All downloads&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_5&#8243; btn_size=&#8221;lg&#8221; btn_align=&#8221;right&#8221; btn_i_align=&#8221;right&#8221; btn_i_icon_fontawesome=&#8221;stm-popup-close&#8221; particles=&#8221;yes&#8221; use_custom_fonts_h2=&#8221;true&#8221; btn_add_icon=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fen%2Fwork-from-the-commtech-wg%2F|title:Download|&#8221; css=&#8221;.vc_custom_1686411815067{margin-bottom: 0px !important;}&#8221; custom_background=&#8221;#009535&#8243; custom_text=&#8221;#274856&#8243; el_class=&#8221;third_bg_color&#8221;][\/vc_cta][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]W2luc2VydCBwYWdlPSJmb2VyZGVyZXItemVudHJhbCIgZGlzcGxheT0iY29udGVudCJd[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Reference Books: Governance of Communication Management Through Semantic Models&#8221; use_theme_fonts=&#8221;yes&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1786616453282{padding-right: 50px !important;}&#8221;] This Essential by Patrik G\u00f6tz and Dr. Reimer Stobbe shows how communications professionals can fully leverage the potential of AI without compromising governance. The book addresses a central problem: Despite modern infrastructures,<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17696","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reference Book on Governance and Communication Management - AG CommTech<\/title>\n<meta name=\"description\" content=\"How Semantic Models and Knowledge Graphs Are Transforming Communication Management. 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