{"id":17080,"date":"2026-06-08T12:24:31","date_gmt":"2026-06-08T10:24:31","guid":{"rendered":"https:\/\/agcommtech.de\/reference-books-practical-handbook-commtech-volume-ii\/"},"modified":"2026-06-08T12:24:43","modified_gmt":"2026-06-08T10:24:43","slug":"reference-books-practical-handbook-commtech-volume-ii","status":"publish","type":"page","link":"https:\/\/agcommtech.de\/en\/reference-books-practical-handbook-commtech-volume-ii\/","title":{"rendered":"Reference books: Practical Handbook CommTech Volume II"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Reference books: Practical Handbook CommTech Volume II&#8221; use_theme_fonts=&#8221;yes&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1780914214335{padding-right: 50px !important;}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">How can corporate communications be transformed into a data-driven, AI- and predictive intelligence-based practice that remains effective and sustainable in the long term? The second volume of the CommTech practice handbook focuses on operational implementation. Leading experts from science and practice describe implementation strategies, analyze stakeholder dynamics and share their experiences from realized transformation projects.  <\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Use cases, methods, skills and experimental approaches provide orientation and enable effective next best actions to be derived. The book is aimed at communication managers who not only want to use data, AI and systems, but also want to make a targeted impact. Volume II concludes a two-part series; Volume I deals with the conceptual foundations under the title &#8220;Fundamentals and Strategies&#8221;.  <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;The content&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1780914233694{padding-right: 50px !important;}&#8221;]<\/p>\n<ul>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Part 1: AI and predictive intelligence in communications practice<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Part 2: Practical application and cases<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Part 3: Methods, skills and organization<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Part 4: Visions, experiments and extended realities<\/li>\n<\/ul>\n<p>[\/vc_column_text][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;30&#8243;][vc_btn title=&#8221;Order now&#8221; style=&#8221;flat&#8221; size=&#8221;lg&#8221; link=&#8221;url:https%3A%2F%2Fwww.amazon.de%2FPraxishandbuch-CommTech-Band-organisationale-Unternehmenskommunikation%2Fdp%2F365852149X|target:_blank|&#8221;][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;17054&#8243; img_size=&#8221;300&#215;428&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.amazon.de\/Praxishandbuch-CommTech-Band-organisationale-Unternehmenskommunikation\/dp\/365852149X&#8221;][stm_spacing lg_spacing=&#8221;100&#8243; md_spacing=&#8221;80&#8243; sm_spacing=&#8221;70&#8243; xs_spacing=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1744702958482{margin-bottom: 25px !important;}&#8221;][vc_column][vc_tta_accordion style=&#8221;modern&#8221; active_section=&#8221;&#8221; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;The editors&#8221; tab_id=&#8221;1744702755099-079c704f-f536&#8243;][vc_column_text css=&#8221;.vc_custom_1780914255055{padding-right: 50px !important;}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Thomas Mickeleit is a communications consultant for digital transformation and head of the CommTech working group. Previously, he was Head of Communications and a member of the management team at Microsoft Germany for 15 years, where he successfully drove forward the digitalization of communication processes in a newsroom.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">J\u00f6rg Forthmann is Managing Director of the IMWF Institute for Management and Economic Research and Head of Media Analytics Projects in the CommTech AG. He is an expert in crisis communication and strategic corporate communication.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Prof. Dr. Uwe G. Seebacher is one of the most influential European thought leaders and speakers at the interface of management, marketing, communication and artificial intelligence. As a scientist, entrepreneur and method architect, he has spent over three decades developing an independent body of thought that goes beyond traditional disciplines. He is the author of more than 75 specialist books and a board member of FYNEST Agency and predictores.ai.  <\/p>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1779888587623{margin-bottom: 25px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to all reference books&#8221; style=&#8221;flat&#8221; color=&#8221;theme_style_4&#8243; size=&#8221;lg&#8221; i_icon_fontawesome=&#8221;fas fa-angle-left&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fen%2Fcommtech-success-factor%2F|&#8221; css=&#8221;.vc_custom_1779888809142{margin-bottom: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;third_bg_color&#8221;][vc_column][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_cta h2=&#8221;Download work from the CommTech WG&#8221; h2_font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px&#8221; h2_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;All downloads&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_5&#8243; btn_size=&#8221;lg&#8221; btn_align=&#8221;right&#8221; btn_i_align=&#8221;right&#8221; btn_i_icon_fontawesome=&#8221;stm-popup-close&#8221; particles=&#8221;yes&#8221; use_custom_fonts_h2=&#8221;true&#8221; btn_add_icon=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fen%2Fwork-from-the-commtech-wg%2F|title:Download|&#8221; css=&#8221;.vc_custom_1686411815067{margin-bottom: 0px !important;}&#8221; custom_background=&#8221;#009535&#8243; custom_text=&#8221;#274856&#8243; el_class=&#8221;third_bg_color&#8221;][\/vc_cta][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]W2luc2VydCBwYWdlPSJmb2VyZGVyZXItemVudHJhbCIgZGlzcGxheT0iY29udGVudCJd[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Reference books: Practical Handbook CommTech Volume II&#8221; use_theme_fonts=&#8221;yes&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1780914214335{padding-right: 50px !important;}&#8221;] How can corporate communications be transformed into a data-driven, AI- and predictive intelligence-based practice that remains effective and sustainable in the long term? The second volume of the CommTech practice handbook focuses on operational<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17080","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reference books: Practical Handbook CommTech Volume II - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/reference-books-practical-handbook-commtech-volume-ii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reference books: Practical Handbook CommTech Volume II - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Reference books: Practical Handbook CommTech Volume II&#8221; use_theme_fonts=&#8221;yes&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1780914214335{padding-right: 50px !important;}&#8221;] How can corporate communications be transformed into a data-driven, AI- and predictive intelligence-based practice that remains effective and sustainable in the long term? 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