{"id":17057,"date":"2026-06-08T12:12:10","date_gmt":"2026-06-08T10:12:10","guid":{"rendered":"https:\/\/agcommtech.de\/reference-books-practical-handbook-commtech-volume-i\/"},"modified":"2026-06-08T12:14:52","modified_gmt":"2026-06-08T10:14:52","slug":"reference-books-practical-handbook-commtech-volume-i","status":"publish","type":"page","link":"https:\/\/agcommtech.de\/en\/reference-books-practical-handbook-commtech-volume-i\/","title":{"rendered":"Reference books: Practical Handbook CommTech Volume I"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Reference books: Practical Handbook CommTech Volume I&#8221; use_theme_fonts=&#8221;yes&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1780913371423{padding-right: 50px !important;}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In the course of the digital transformation, corporate communication is evolving from a purely communicative function into a data-driven, AI- and predictive intelligence-supported management discipline &#8211; with a measurable and sustainable impact. The first volume of the practical handbook CommTech describes precisely this change. Leading experts from science and practice analyze the structural, technological and strategic foundations of modern communication and show how it can be consistently rethought and implemented.  <\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The focus is on the transformation of communication into a decision-relevant management function. The book is aimed at managers who want to make communication not only visible, but also measurable, effective and sustainable. Volume I is the first in a two-part series; Volume II is dedicated to operational implementation under the title &#8220;Application and organizational transformation&#8221;.  <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;The content&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1780913413023{padding-right: 50px !important;}&#8221;]<\/p>\n<ul>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Part 1: Classification and relevance of the digital communication transformation<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Part 2: CommTech and data-driven communication<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Part 3: Strategic communication and stakeholder alignment<\/li>\n<\/ul>\n<p>[\/vc_column_text][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;30&#8243;][vc_btn title=&#8221;Order now&#8221; style=&#8221;flat&#8221; size=&#8221;lg&#8221; link=&#8221;url:https%3A%2F%2Fwww.amazon.de%2FPraxishandbuch-CommTech-Band-Datengetriebene-Unternehmenskommunikation%2Fdp%2FB0GZYMKHZ1|target:_blank|&#8221;][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;17052&#8243; img_size=&#8221;300&#215;428&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.amazon.de\/Praxishandbuch-CommTech-Band-Datengetriebene-Unternehmenskommunikation\/dp\/B0GZYMKHZ1&#8243;][stm_spacing lg_spacing=&#8221;100&#8243; md_spacing=&#8221;80&#8243; sm_spacing=&#8221;70&#8243; xs_spacing=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1744702958482{margin-bottom: 25px !important;}&#8221;][vc_column][vc_tta_accordion style=&#8221;modern&#8221; active_section=&#8221;&#8221; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;The editors&#8221; tab_id=&#8221;1744702755099-079c704f-f536&#8243;][vc_column_text css=&#8221;.vc_custom_1780913517965{padding-right: 50px !important;}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Thomas Mickeleit is a communications consultant for digital transformation and head of the CommTech working group. Previously, he was Head of Communications and a member of the management team at Microsoft Germany for 15 years, where he successfully drove forward the digitalization of communication processes in a newsroom.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">J\u00f6rg Forthmann is Managing Director of the IMWF Institute for Management and Economic Research and Head of Media Analytics Projects in the CommTech AG. He is an expert in crisis communication and strategic corporate communication.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Prof. Dr. Uwe G. Seebacher is one of the most influential European thought leaders and speakers at the interface of management, marketing, communication and artificial intelligence. As a scientist, entrepreneur and method architect, he has spent over three decades developing an independent body of thought that goes beyond traditional disciplines. He is the author of more than 75 specialist books and a board member of FYNEST Agency and predictores.ai.  <\/p>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1779888587623{margin-bottom: 25px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to all reference books&#8221; style=&#8221;flat&#8221; color=&#8221;theme_style_4&#8243; size=&#8221;lg&#8221; i_icon_fontawesome=&#8221;fas fa-angle-left&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fen%2Fcommtech-success-factor%2F|&#8221; css=&#8221;.vc_custom_1779888809142{margin-bottom: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;third_bg_color&#8221;][vc_column][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_cta h2=&#8221;Download work from the CommTech WG&#8221; h2_font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px&#8221; h2_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;All downloads&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_5&#8243; btn_size=&#8221;lg&#8221; btn_align=&#8221;right&#8221; btn_i_align=&#8221;right&#8221; btn_i_icon_fontawesome=&#8221;stm-popup-close&#8221; particles=&#8221;yes&#8221; use_custom_fonts_h2=&#8221;true&#8221; btn_add_icon=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fen%2Fwork-from-the-commtech-wg%2F|title:Download|&#8221; css=&#8221;.vc_custom_1686411815067{margin-bottom: 0px !important;}&#8221; custom_background=&#8221;#009535&#8243; custom_text=&#8221;#274856&#8243; el_class=&#8221;third_bg_color&#8221;][\/vc_cta][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]W2luc2VydCBwYWdlPSJmb2VyZGVyZXItemVudHJhbCIgZGlzcGxheT0iY29udGVudCJd[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Reference books: Practical Handbook CommTech Volume I&#8221; use_theme_fonts=&#8221;yes&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1780913371423{padding-right: 50px !important;}&#8221;] In the course of the digital transformation, corporate communication is evolving from a purely communicative function into a data-driven, AI- and predictive intelligence-supported management discipline &#8211; with a measurable and sustainable impact. The first<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17057","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reference books: Practical Handbook CommTech Volume I - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/reference-books-practical-handbook-commtech-volume-i\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reference books: Practical Handbook CommTech Volume I - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Reference books: Practical Handbook CommTech Volume I&#8221; use_theme_fonts=&#8221;yes&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1780913371423{padding-right: 50px !important;}&#8221;] In the course of the digital transformation, corporate communication is evolving from a purely communicative function into a data-driven, AI- and predictive intelligence-supported management discipline &#8211; with a measurable and sustainable impact. 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