{"id":17042,"date":"2026-06-08T11:37:08","date_gmt":"2026-06-08T09:37:08","guid":{"rendered":"https:\/\/agcommtech.de\/reference-books-the-sustainability-code\/"},"modified":"2026-06-08T11:37:29","modified_gmt":"2026-06-08T09:37:29","slug":"reference-books-the-sustainability-code","status":"publish","type":"page","link":"https:\/\/agcommtech.de\/en\/reference-books-the-sustainability-code\/","title":{"rendered":"Reference books: The sustainability code"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Reference books: The sustainability code&#8221; use_theme_fonts=&#8221;yes&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1780911290471{padding-right: 50px !important;}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In a time of multiple crises &#8211; from climate change and social inequality to global market uncertainties &#8211; companies are facing the challenge of redefining their corporate value. Traditional growth paradigms are reaching their limits: instead of pure sales growth, the focus is shifting to sustainability, resilience and long-term value creation. This is precisely where Predictive Sustainability Intelligence (PSI) comes in &#8211; a forward-looking, sustainability-oriented data analysis that uses artificial intelligence and big data to identify environmental, social and economic developments at an early stage and derive options for action. This allows risks to be managed proactively and at the same time opens up new opportunities to increase the company&#8217;s value.   <\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In this book, Uwe Seebacher and J\u00f6rg Forthmann show what predictive sustainability intelligence is, how it can be successfully implemented and how this AI application helps to establish sustainability in such a way that it demonstrably increases corporate value. The result is a concrete playbook for practical implementation in 2026 &#8211; with a structured implementation plan and concrete assistance for decision-makers in companies. <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1780911332180{padding-right: 50px !important;}&#8221;]<\/p>\n<ul>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Introduction and conceptual foundations: What Predictive Sustainability Intelligence (PSI) is all about<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">How AI and big data make environmental, social and economic developments visible at an early stage<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">From proactive risk management to a measurable increase in company value &#8211; ESG management with PSI<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">A structured implementation plan for practice and the four key success factors<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Organizational requirements, change management, ethical aspects and an outlook<\/li>\n<\/ul>\n<p>[\/vc_column_text][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;30&#8243;][vc_btn title=&#8221;Order now&#8221; style=&#8221;flat&#8221; size=&#8221;lg&#8221; link=&#8221;url:https%3A%2F%2Flink.springer.com%2Fbook%2F10.1007%2F978-3-658-50766-4|target:_blank|&#8221;][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;17040&#8243; img_size=&#8221;300&#215;428&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/link.springer.com\/book\/10.1007\/978-3-658-50766-4&#8243;][stm_spacing lg_spacing=&#8221;100&#8243; md_spacing=&#8221;80&#8243; sm_spacing=&#8221;70&#8243; xs_spacing=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1744702958482{margin-bottom: 25px !important;}&#8221;][vc_column][vc_tta_accordion style=&#8221;modern&#8221; active_section=&#8221;&#8221; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;The chapters&#8221; tab_id=&#8221;1744702755089-2bef3145-1323&#8243;][vc_column_text css=&#8221;.vc_custom_1780911360740{padding-right: 50px !important;}&#8221;]<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Introduction<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Basics of Predictive Sustainability Intelligence (PSI)<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Perspective on Predictive Sustainability Intelligence (PSI)<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Implementation in practice: A structured implementation plan<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">The 4 success factors for PSI<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Organizational requirements and change management<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Challenges, ethical aspects and outlook<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;The authors&#8221; tab_id=&#8221;1744702755099-079c704f-f536&#8243;][vc_column_text css=&#8221;.vc_custom_1780911401462{padding-right: 50px !important;}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Uwe Seebacher holds a doctorate in economics and business administration and is an executive advisor with more than 25 years of top management experience as a consultant, manager and entrepreneur. He is an internationally recognized expert in structure and methodology and a lecturer at leading business schools with experience in marketing, communication, sales, organizational development and predictive intelligence. As the author of more than 65 books, he has created standard literature with works such as &#8220;Predictive Intelligence for Managers&#8221;. He lives and works in Graz.   <\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">J\u00f6rg Forthmann is a graduate industrial engineer and managing partner of Faktenkontor GmbH, based in Hamburg. He also heads the IMWF Institute for Management and Economic Research and is responsible for the media analytics projects of AG CommTech. He has worked as a journalist, press spokesman and communications consultant for more than 25 years and is an expert in crisis communications and strategic, data-driven corporate communications.  <\/p>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1779888587623{margin-bottom: 25px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to all reference books&#8221; style=&#8221;flat&#8221; color=&#8221;theme_style_4&#8243; size=&#8221;lg&#8221; i_icon_fontawesome=&#8221;fas fa-angle-left&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fen%2Fcommtech-success-factor%2F|&#8221; css=&#8221;.vc_custom_1779888809142{margin-bottom: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;third_bg_color&#8221;][vc_column][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_cta h2=&#8221;Download work from the CommTech WG&#8221; h2_font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px&#8221; h2_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;All downloads&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_5&#8243; btn_size=&#8221;lg&#8221; btn_align=&#8221;right&#8221; btn_i_align=&#8221;right&#8221; btn_i_icon_fontawesome=&#8221;stm-popup-close&#8221; particles=&#8221;yes&#8221; use_custom_fonts_h2=&#8221;true&#8221; btn_add_icon=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fagcommtech.de%2Fen%2Fwork-from-the-commtech-wg%2F|title:Download|&#8221; css=&#8221;.vc_custom_1686411815067{margin-bottom: 0px !important;}&#8221; custom_background=&#8221;#009535&#8243; custom_text=&#8221;#274856&#8243; el_class=&#8221;third_bg_color&#8221;][\/vc_cta][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]W2luc2VydCBwYWdlPSJmb2VyZGVyZXItemVudHJhbCIgZGlzcGxheT0iY29udGVudCJd[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Reference books: The sustainability code&#8221; use_theme_fonts=&#8221;yes&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1780911290471{padding-right: 50px !important;}&#8221;] In a time of multiple crises &#8211; from climate change and social inequality to global market uncertainties &#8211; companies are facing the challenge of redefining their corporate value. Traditional growth paradigms are reaching their limits: instead<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17042","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reference books: The sustainability code - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/reference-books-the-sustainability-code\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reference books: The sustainability code - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Reference books: The sustainability code&#8221; use_theme_fonts=&#8221;yes&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;30&#8243; xs_spacing=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1780911290471{padding-right: 50px !important;}&#8221;] In a time of multiple crises &#8211; from climate change and social inequality to global market uncertainties &#8211; companies are facing the challenge of redefining their corporate value. 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