{"id":16890,"date":"2026-05-27T15:22:57","date_gmt":"2026-05-27T13:22:57","guid":{"rendered":"https:\/\/agcommtech.de\/reference-books-mastering-commtech\/"},"modified":"2026-05-27T15:32:07","modified_gmt":"2026-05-27T13:32:07","slug":"reference-books-mastering-commtech","status":"publish","type":"page","link":"https:\/\/agcommtech.de\/en\/reference-books-mastering-commtech\/","title":{"rendered":"Reference books: Mastering CommTech"},"content":{"rendered":"

[vc_row css=”.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column][vc_custom_heading text=”Mastering CommTech: Unlocking the Potential of Digital Transformation in Corporate Communications (Future of Business and Finance)” use_theme_fonts=”yes”][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_column_text css=”.vc_custom_1743414174128{padding-right: 50px !important;}”]This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies’ success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. <\/p>\n

Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1743415562175{padding-right: 50px !important;}”]<\/p>\n

Contents<\/strong><\/h2>\n
    \n
  • Setting the Context and Creating Urgency<\/li>\n
  • Introducing CommTech and Its Foundations<\/li>\n
  • Data-Driven Approaches and Storytelling<\/li>\n
  • Operationalizing and Automating Communication<\/li>\n
  • AI, Advanced Technologies, and Emerging Realities<\/li>\n
  • Special Considerations and Human Elements<\/li>\n
  • Tools and Practical Implementation<\/li>\n<\/ul>\n

    [\/vc_column_text][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”0″ xs_spacing=”30″][vc_btn title=”Order now” style=”flat” size=”lg” link=”url:https%3A%2F%2Fwww.amazon.de%2FMastering-CommTech-Unlocking-Transformation-Communications%2Fdp%2F3031903013%2F|target:_blank|”][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”0″ xs_spacing=”30″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”14461″ img_size=”300×428″ alignment=”center” onclick=”custom_link” link=”https:\/\/www.amazon.de\/Mastering-CommTech-Unlocking-Transformation-Communications\/dp\/3031903013\/ref=sr_1_1?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=1BO5B3J0J8TLM&dib=eyJ2IjoiMSJ9.CmdL8WWDw54Wm5P6t6rFERy_gczqLycUser7aYOeQidzKSS35qxu9F6DcPRQRCSzcst7TUqqQyeaOYRTYaukb-L-U0R87c74MvJvqtu3KlM3TrxNCBOPmgj_q3Ce45YYeoxKQ8uqDoiYsTjIp62BIO00d4fPPYFkhwi2LIKs2BcmefvyqrO4H2sMQ7S6oI34dVqEJwt3DFKaJ8BYw598u47cv-97jCXQCBwyRi_Ymxf2q9av2jKL_o0QIrMV8z2j1nriaXDDBWBLyQiqfdeW-jSJHwborO6GMiYgjVmHJA1k0M5rJj4HvJoYYddd59U9cdXAWrIz3HmJAQExN0YKzRx7MnbSeVJwkWeZ8NVAYc1fGYol-8lcc9xfgfG8Qm4oBDWJtW9na6rnWv86b73CqQ7dX8fbPx3blllo5koFIxU.Lz0IbZa8pcz7VkD2AevS8a6zmYrwH167HEGRoLCNsQU&dib_tag=se&keywords=Mastering+CommTech&qid=1742834033&sprefix=mastering+commtech%2Caps%2C120&sr=8-1″][stm_spacing lg_spacing=”100″ md_spacing=”80″ sm_spacing=”70″ xs_spacing=”60″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1779888214457{margin-bottom: 25px !important;}”][vc_column][vc_tta_accordion style=”modern” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Contributions” tab_id=”1744701849188-03cad708-e2e3″][vc_column_text css=”.vc_custom_1744701895659{padding-right: 50px !important;}”]<\/p>\n

      \n
    • Why Companies Need to Get Started with the Digital Transformation of Their Communication (Thomas Mickeleit)<\/li>\n
    • Communications is Not Immune to Digital Disruption (Thomas Mickeleit)<\/li>\n
    • CommTech: Enhancing Communication Impact through Stakeholder
      \nJourneys (Thomas Mickeleit)<\/li>\n
    • Data-Driven Controlling of Corporate Communications with CommTech
      \n(Christina Rettig)<\/li>\n
    • CommTech to Enable Data-Informed Decisions (Brittany Paxman)<\/li>\n
    • Media Analytics – No Data, No CommTech (J\u00f6rg Forthmann)<\/li>\n
    • Holistic Data Storytelling – A Framework for Individualized, EQicient, and EQective Communication with Stakeholders (Annette Siragusano)<\/li>\n
    • Understanding Consumer Conversations Around Brands: Lexical Analysis of 16 Brand Campaigns (Mudgal Aditi)<\/li>\n
    • Data-Driven Communication (Greiner, Lammers)<\/li>\n
    • Communication Conversion Optimization (CCO) (Trummer, Nitsche,
      \nSeebacher, Seebacher)<\/li>\n
    • CommTech and RoI (Tuhin Banerjee)<\/li>\n
    • Building a Corporate Agenda: Balancing Alignment with Business Goals and Stakeholders’ Interests in Topic-Based Corporate Communications (Alena Kirchenbauer)<\/li>\n
    • Artificial Intelligence in Corporate Communications: Basics, Opportunities, and Hurdles (Tigges, Schmid)<\/li>\n
    • Predictive Communication Intelligence (Gabler, Seebacher, Seebacher)<\/li>\n
    • Fascination Metaverse – How Extended Realities Will Disrupt Corporate
      \nCommunication (Schmid)<\/li>\n
    • The Future of Influence: Transforming Lobbying with Predictive Intelligence and CommTech (Forthmann, Oswald, Seebacher)<\/li>\n
    • Mastering CQ in the Era of CommTech and Predictive Communication
      \nIntelligence (Krings, Nissen, Seebacher)<\/li>\n
    • CEO Positioning as an Integral Part of Corporate Communication in the
      \nDigital Age (Karlic)<\/li>\n
    • In Search of the Perfect Communication Machine (Tigges, Schmid)<\/li>\n
    • AP CommsMate AI Writing Assistant (Riemenschneider)<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”The Editors” tab_id=”1744701849198-7fe8703a-9518″][vc_column_text css=”.vc_custom_1744701913109{padding-right: 50px !important;}”]Dr. Uwe Seebacher holds a Ph.D. in business administration. As a visiting faculty member, his academic focus lies in the fields of Predictive Intelligence, Management and Organization, Marketing, and Communication. He contributes to international research collaborations and teaches in graduate and executive education programs across several European institutions. His work bridges theory and practice, with a particular emphasis on applied business analytics and the digital transformation of corporate communication. <\/p>\n

      J\u00f6rg Forthmann is the managing director of the IMWF Institute for Management and Economic Research (Germany) and head of media analytics projects in the CommTech working group. Forthmann is an expert in crisis communication and strategic corporate communication. <\/p>\n

      Thomas Mickeleit is a communication consultant for digital transformation and head of the CommTech working group. Previously, he served as the communication director and a member of the executive board at Microsoft Germany for 15 years, successfully driving the digitization of communication processes in a newsroom.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=”Back to all reference books” style=”flat” color=”theme_style_4″ size=”lg” i_icon_fontawesome=”fas fa-angle-left” add_icon=”true” link=”url:https%3A%2F%2Fagcommtech.de%2Fen%2Fcommtech-success-factor%2F|”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color”][vc_column][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_cta h2=”Download work from the CommTech WG” h2_font_container=”tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”custom” add_button=”right” btn_title=”All downloads” btn_style=”flat” btn_color=”theme_style_5″ btn_size=”lg” btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”stm-popup-close” particles=”yes” use_custom_fonts_h2=”true” btn_add_icon=”true” btn_link=”url:https%3A%2F%2Fagcommtech.de%2Fen%2Fwork-from-the-commtech-wg%2F|title:Download|” css=”.vc_custom_1686411815067{margin-bottom: 0px !important;}” custom_background=”#009535″ custom_text=”#274856″ el_class=”third_bg_color”][\/vc_cta][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”30″ xs_spacing=”30″][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]W2luc2VydCBwYWdlPSJmb2VyZGVyZXItemVudHJhbCIgZGlzcGxheT0iY29udGVudCJd[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

      [vc_row css=”.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column][vc_custom_heading text=”Mastering CommTech: Unlocking the Potential of Digital Transformation in Corporate Communications (Future of Business and Finance)” use_theme_fonts=”yes”][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_column_text css=”.vc_custom_1743414174128{padding-right: 50px !important;}”]This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies’ success. It deals<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16890","page","type-page","status-publish","hentry"],"yoast_head":"\nReference books: Mastering CommTech - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/reference-books-mastering-commtech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reference books: Mastering CommTech - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=”.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column][vc_custom_heading text=”Mastering CommTech: Unlocking the Potential of Digital Transformation in Corporate Communications (Future of Business and Finance)” use_theme_fonts=”yes”][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_column_text css=”.vc_custom_1743414174128{padding-right: 50px !important;}”]This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies’ success. It deals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agcommtech.de\/en\/reference-books-mastering-commtech\/\" \/>\n<meta property=\"og:site_name\" content=\"AG CommTech\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T13:32:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/reference-books-mastering-commtech\\\/\",\"url\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/reference-books-mastering-commtech\\\/\",\"name\":\"Reference books: Mastering CommTech - AG CommTech\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#website\"},\"datePublished\":\"2026-05-27T13:22:57+00:00\",\"dateModified\":\"2026-05-27T13:32:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/reference-books-mastering-commtech\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agcommtech.de\\\/en\\\/reference-books-mastering-commtech\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/reference-books-mastering-commtech\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reference books: Mastering CommTech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/\",\"name\":\"AG CommTech\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#organization\",\"name\":\"AG CommTech\",\"url\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/agcommtech.de\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/IMWF_220617_CommTech-Logo.png\",\"contentUrl\":\"https:\\\/\\\/agcommtech.de\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/IMWF_220617_CommTech-Logo.png\",\"width\":1795,\"height\":691,\"caption\":\"AG CommTech\"},\"image\":{\"@id\":\"https:\\\/\\\/agcommtech.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reference books: Mastering CommTech - AG CommTech","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agcommtech.de\/en\/reference-books-mastering-commtech\/","og_locale":"en_US","og_type":"article","og_title":"Reference books: Mastering CommTech - AG CommTech","og_description":"[vc_row css=”.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column][vc_custom_heading text=”Mastering CommTech: Unlocking the Potential of Digital Transformation in Corporate Communications (Future of Business and Finance)” use_theme_fonts=”yes”][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_column_text css=”.vc_custom_1743414174128{padding-right: 50px !important;}”]This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies’ success. It deals","og_url":"https:\/\/agcommtech.de\/en\/reference-books-mastering-commtech\/","og_site_name":"AG CommTech","article_modified_time":"2026-05-27T13:32:07+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/agcommtech.de\/en\/reference-books-mastering-commtech\/","url":"https:\/\/agcommtech.de\/en\/reference-books-mastering-commtech\/","name":"Reference books: Mastering CommTech - AG CommTech","isPartOf":{"@id":"https:\/\/agcommtech.de\/en\/#website"},"datePublished":"2026-05-27T13:22:57+00:00","dateModified":"2026-05-27T13:32:07+00:00","breadcrumb":{"@id":"https:\/\/agcommtech.de\/en\/reference-books-mastering-commtech\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agcommtech.de\/en\/reference-books-mastering-commtech\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/agcommtech.de\/en\/reference-books-mastering-commtech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/agcommtech.de\/en\/"},{"@type":"ListItem","position":2,"name":"Reference books: Mastering CommTech"}]},{"@type":"WebSite","@id":"https:\/\/agcommtech.de\/en\/#website","url":"https:\/\/agcommtech.de\/en\/","name":"AG CommTech","description":"","publisher":{"@id":"https:\/\/agcommtech.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agcommtech.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/agcommtech.de\/en\/#organization","name":"AG CommTech","url":"https:\/\/agcommtech.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/agcommtech.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/agcommtech.de\/wp-content\/uploads\/2023\/05\/IMWF_220617_CommTech-Logo.png","contentUrl":"https:\/\/agcommtech.de\/wp-content\/uploads\/2023\/05\/IMWF_220617_CommTech-Logo.png","width":1795,"height":691,"caption":"AG CommTech"},"image":{"@id":"https:\/\/agcommtech.de\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/agcommtech.de\/en\/wp-json\/wp\/v2\/pages\/16890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agcommtech.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agcommtech.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agcommtech.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agcommtech.de\/en\/wp-json\/wp\/v2\/comments?post=16890"}],"version-history":[{"count":9,"href":"https:\/\/agcommtech.de\/en\/wp-json\/wp\/v2\/pages\/16890\/revisions"}],"predecessor-version":[{"id":16917,"href":"https:\/\/agcommtech.de\/en\/wp-json\/wp\/v2\/pages\/16890\/revisions\/16917"}],"wp:attachment":[{"href":"https:\/\/agcommtech.de\/en\/wp-json\/wp\/v2\/media?parent=16890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}