{"id":10401,"date":"2017-02-09T14:23:01","date_gmt":"2017-02-09T13:23:01","guid":{"rendered":"https:\/\/agcommtech.de\/ag-commtech-what-you-need-to-know\/"},"modified":"2026-03-19T10:27:12","modified_gmt":"2026-03-19T09:27:12","slug":"ag-commtech-what-you-need-to-know","status":"publish","type":"page","link":"https:\/\/agcommtech.de\/en\/ag-commtech-what-you-need-to-know\/","title":{"rendered":"AG CommTech &#8211; What you need to know"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684667572293{margin-top: -75px !important;margin-bottom: 55px !important;padding-top: 81px !important;padding-bottom: 78px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-7 vc_col-md-7&#8243;][vc_column_text css=&#8221;.vc_custom_1684421403547{margin-bottom: 25px !important;}&#8221; el_class=&#8221;under_none&#8221;]<\/p>\n<h3>Emergence of the CommTech working group<\/h3>\n<p>[\/vc_column_text][vc_column_text]<span style=\"line-height: 22px;\"><strong>The CommTech working group emerged from the findings brought to light in the European Communication Monitor (ECM) 2021.<\/strong>  According to the study, almost 90% of the communications managers surveyed in companies and agencies say that digitization of the function is of great or utmost importance.  <\/span><span style=\"line-height: 22px;\">At the same time, almost two-thirds of those surveyed do not feel able to take the necessary steps toward digitization.  <\/span><\/p>\n<p><span style=\"line-height: 22px;\">There are many reasons for this, ranging from a lack of strategy to the confusion of supporting tools to privacy concerns.<\/span>[\/vc_column_text][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-lg-5 vc_col-md-5&#8243;][vc_column_text]<\/p>\n<blockquote style=\"background-color: #ffffff;\">\n<p>The call to found the CommTech working group has already been answered by 850 PR practitioners. In a survey, they provided information about what barriers they see, what topics they would like to deal with in the working group and how the working group should be organized. The result is an exchange platform for digital-savvy communications managers who are driving the digitization of communications and supporting each other in the process.<\/p>\n<\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Our goals&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1684421498281{margin-bottom: 39px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1485526502077{margin-bottom: 30px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-4 vc_col-md-4&#8243;][stm_icon_box icon=&#8221;stm-mans&#8221; style=&#8221;icon_left&#8221; icon_size=&#8221;16&#8243; icon_color=&#8221;custom&#8221; icon_bg_color=&#8221;secondary_bg&#8221; icon_width=&#8221;70&#8243; title=&#8221;Create an exchange platform for PR practitioners&#8221; css=&#8221;.vc_custom_1690978049914{margin-bottom: 28px !important;}&#8221; icon_color_custom=&#8221;#ffffff&#8221;]Through the cooperation in the <strong><a href=\"https:\/\/agcommtech.de\/en\/initiatives-around-the-topic-of-commtech\/\">topic clusters<\/a><\/strong> and interest groups, we offer digital-savvy PR practitioners from the communications industry the opportunity to network with like-minded people. For this we use the AG CommTech teams and our <strong><a href=\"https:\/\/www.linkedin.com\/groups\/12701563\/\">LinkedIn group<\/a><\/strong>.[\/stm_icon_box][stm_icon_box icon=&#8221;fas fa-digital-tachograph&#8221; style=&#8221;icon_left&#8221; icon_size=&#8221;22&#8243; icon_color=&#8221;custom&#8221; icon_bg_color=&#8221;secondary_bg&#8221; icon_width=&#8221;70&#8243; title=&#8221;Promote digitization of PR&#8221; css=&#8221;.vc_custom_1686836546137{margin-bottom: 28px !important;}&#8221; icon_color_custom=&#8221;#ffffff&#8221;]The CommTech WG enables communications managers to support each other on their digitization path. By sharing ideas, they can learn from each other, receive or pass on tips, and thus promote the digitization not only of their organization, but of the entire PR industry.[\/stm_icon_box][\/vc_column][vc_column offset=&#8221;vc_col-lg-4 vc_col-md-4&#8243;][stm_icon_box icon=&#8221;stm-idea&#8221; style=&#8221;icon_left&#8221; icon_size=&#8221;20&#8243; icon_color=&#8221;custom&#8221; icon_bg_color=&#8221;secondary_bg&#8221; icon_width=&#8221;70&#8243; title=&#8221;Idea of CommTech landing in the profession&#8221; css=&#8221;.vc_custom_1686836532707{margin-bottom: 28px !important;}&#8221; icon_color_custom=&#8221;#ffffff&#8221;]We continuously generate knowledge by working in our topic clusters and interest groups. We provide this in the form of <strong><a href=\"https:\/\/agcommtech.de\/en\/events-by-and-with-the-ag-commtech\/\">events<\/a><\/strong>, <strong><a href=\"https:\/\/agcommtech.de\/en\/work-from-the-commtech-wg\/\">white papers<\/a><\/strong> to anyone who wants to promote the spread of CommTech in the communications industry.[\/stm_icon_box][stm_icon_box icon=&#8221;stm-glob-graph&#8221; style=&#8221;icon_left&#8221; icon_size=&#8221;28&#8243; icon_color=&#8221;custom&#8221; icon_bg_color=&#8221;secondary_bg&#8221; icon_width=&#8221;70&#8243; title=&#8221;Increase market transparency&#8221; css=&#8221;.vc_custom_1686836556601{margin-bottom: 28px !important;}&#8221; icon_color_custom=&#8221;#ffffff&#8221;]The knowledge generated in the CommTech WG helps PR practitioners gain an overview of the current state of digitalization in communications. In the context of <strong><a href=\"https:\/\/agcommtech.de\/en\/best-practices-for-commtech-learning-from-practice\/\">best practices<\/a>, <a href=\"https:\/\/agcommtech.de\/en\/the-ag-commtech-blog\/\">blog posts<\/a>, <a href=\"https:\/\/agcommtech.de\/en\/reading-tips-from-the-commtech-wg\/\">reading tips<\/a><\/strong> and <strong><a href=\"https:\/\/agcommtech.de\/en\/events-by-and-with-the-ag-commtech\/\">events<\/a><\/strong> we provide information on a wide range of topics.[\/stm_icon_box][\/vc_column][vc_column offset=&#8221;vc_col-lg-4 vc_col-md-4&#8243;][stm_icon_box icon=&#8221;stm-glob-pie-chart&#8221; style=&#8221;icon_left&#8221; icon_size=&#8221;20&#8243; icon_color=&#8221;custom&#8221; icon_bg_color=&#8221;secondary_bg&#8221; icon_width=&#8221;70&#8243; title=&#8221;Provision of best practices from science and practice&#8221; css=&#8221;.vc_custom_1686836541751{margin-bottom: 28px !important;}&#8221; icon_color_custom=&#8221;#ffffff&#8221;]Our members not only exchange information among themselves, we also hold regular discussions with external PR managers. This is how we learn about <strong><a href=\"https:\/\/agcommtech.de\/en\/best-practices-for-commtech-learning-from-practice\/\">best practices<\/a><\/strong> from science and practice, which we share with all interested parties via our website and our <strong><a href=\"https:\/\/agcommtech.de\/en\/newsletter\/\">newsletter.<\/a><\/strong>[\/stm_icon_box][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684480062151{padding-bottom: 35px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;The management circle&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1684421814134{margin-top: 50px !important;margin-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1686551269249{margin-bottom: 35px !important;}&#8221;]<span style=\"line-height: 22px;\">The working group&#8217;s steering committee consists of experienced PR practitioners who serve as executive sponsors for the five topic clusters (Organization, Technology, Stakeholder Journey, Impact Measurement and Roles, Skills &amp; Leadership). Spokesman of the steering committee is Thomas Mickeleit, founder of KommunikationNeuDenken. His representative is J\u00f6rg Forthmann, Managing Director of IMWF.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684480066208{padding-bottom: 35px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10096&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221; css_animation=&#8221;none&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Thomas Mickeleit<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Founder<\/span><br \/><span style=\"font-size: 13px;\">Communication Rethink!<\/span><br \/><span style=\"font-size: 13px;\"><em><a href=\"https:\/\/www.linkedin.com\/in\/thomas-mickeleit\/\">LinkedIn<\/a><\/em><\/span>[\/vc_column_text][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10008&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>J\u00f6rg Forthmann<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Managing Director<\/span><br \/><span style=\"font-size: 13px;\">IMWF<\/span><br \/><em><span style=\"font-size: 13px;\"><a href=\"https:\/\/www.linkedin.com\/in\/joergforthmann\/\">LinkedIn<\/a><\/span><\/em>[\/vc_column_text][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10221&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Christina Rettig<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Head of Communications<\/span><br \/><span style=\"font-size: 13px;\"><span style=\"font-size: 13px;\">Schott<\/span><\/span><br \/><em><span style=\"font-size: 13px;\"><span style=\"font-size: 13px;\"><a href=\"https:\/\/www.linkedin.com\/in\/christina-rettig\/\">LinkedIn<\/a><\/span><\/span><\/em>[\/vc_column_text][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10228&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Oliver L\u00f6nker<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Chief Editor, Head of Engagement and Promotion<\/span><br \/><span style=\"font-size: 13px;\">Siemens Healthineers<\/span><br \/><em><span style=\"font-size: 13px;\"><a href=\"https:\/\/www.linkedin.com\/in\/oloenker\/\">LinkedIn<\/a><\/span><\/em>[\/vc_column_text][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684480069931{padding-bottom: 35px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10229&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221; css_animation=&#8221;none&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Richard Tigges<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Head of Reputation Management &amp; Strategic Communications<\/span><br \/><span style=\"font-size: 13px;\">Audi<\/span><br \/><span style=\"font-size: 13px;\"><em><a href=\"https:\/\/www.linkedin.com\/in\/richard-tigges-86012823\/\">LinkedIn<\/a><\/em><\/span>[\/vc_column_text][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10222&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Christof Schmid<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Founder<\/span><br \/><span style=\"font-size: 13px;\">Hi Story! Consulting<\/span><br \/><em><span style=\"font-size: 13px;\"><a href=\"https:\/\/www.linkedin.com\/in\/christofschmid\/\">LinkedIn<\/a><\/span><\/em>[\/vc_column_text][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10226&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Klaus Treichel<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Founder<\/span><br \/><span style=\"font-size: 13px;\"><span style=\"font-size: 13px;\">Klaus Treichel Communication Consulting<\/span><\/span><br \/><em><span style=\"font-size: 13px;\"><span style=\"font-size: 13px;\"><a href=\"https:\/\/www.linkedin.com\/in\/klaus-treichel\/\">LinkedIn<\/a><\/span><\/span><\/em>[\/vc_column_text][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;11281&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Lena Wouters<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\"><span data-olk-copy-source=\"MessageBody\">Head of Brand &amp; Communications Strategy<\/span><\/span><br \/><span style=\"font-size: 13px;\">K\u00f6rber<\/span><br \/><em><span style=\"font-size: 13px;\"><a href=\"https:\/\/www.linkedin.com\/in\/lenawouters\/\">LinkedIn<\/a><\/span><\/em>[\/vc_column_text][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684480093175{padding-bottom: 35px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684480093175{padding-bottom: 35px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10219&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Annette Siragusano<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Division Manager Corporate Communications<\/span><br \/><span style=\"font-size: 13px;\">Otto Group<\/span><br \/><em><span style=\"font-size: 13px;\"><a href=\"https:\/\/www.linkedin.com\/in\/annettesiragusano\/\">LinkedIn<\/a><\/span><\/em>[\/vc_column_text][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10224&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Jacqueline Casini<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Senior Vice President Brand, Marketing &amp; Corporate Communications<\/span><br \/><span style=\"font-size: 13px;\"><span style=\"font-size: 13px;\">Rolls-Royce Power Systems<\/span><\/span><br \/><em><span style=\"font-size: 13px;\"><span style=\"font-size: 13px;\"><a href=\"https:\/\/www.linkedin.com\/in\/jacquelinecasini\/\">LinkedIn<\/a><\/span><\/span><\/em>[\/vc_column_text][stm_spacing][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10849&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Markus Fuhrmann<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Head of Internal Communications<\/span><br \/><span style=\"font-size: 13px;\">Universal Investment<\/span><br \/><em><span style=\"font-size: 13px;\"><a href=\"https:\/\/www.linkedin.com\/in\/markus-fuhrmann-462592177\/\">LinkedIn<\/a><\/span><\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;11711&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221; css_animation=&#8221;none&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Philipp End<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Global Head of Digital Communications<\/span><br \/><span style=\"font-size: 13px;\">Munich Re<\/span><br \/><span style=\"font-size: 13px;\"><em><a href=\"https:\/\/www.linkedin.com\/in\/philipp-end\/\">LinkedIn<\/a><\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684480093175{padding-bottom: 35px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;14056&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Florian M\u00fcller<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Head of Insights<\/span><br \/><span style=\"font-size: 13px;\">Audi<\/span><br \/><span style=\"font-size: 13px;\"><em><a href=\"https:\/\/www.linkedin.com\/in\/florianmueller81\/\">LinkedIn<\/a><\/em><\/span>[\/vc_column_text][stm_spacing sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;14062&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Dr. Reimer Stobbe<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Strategic communication controlling<\/span><br \/><span style=\"font-size: 13px;\">Lecturer, author, consultant<\/span><br \/><span style=\"font-size: 13px;\"><em><a href=\"https:\/\/www.linkedin.com\/in\/dr-reimer-stobbe-4396a973\/\">LinkedIn<\/a><\/em><\/span>[\/vc_column_text][stm_spacing][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;15639&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Clarissa Haller<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Senior Partner<\/span><br \/><span style=\"font-size: 13px;\">Dynamics Group<\/span><br \/><a href=\"https:\/\/www.linkedin.com\/in\/clarissa-haller\/\"><span style=\"font-size: 13px;\"><em>LinkedIn<\/em><\/span><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;15637&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Maike Molling<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Vice President Strategic &amp; Employee Communication<\/span><br \/><span style=\"font-size: 13px;\">E.ON Energy Germany<\/span><br \/><a href=\"https:\/\/www.linkedin.com\/in\/maike-molling\/\"><span style=\"font-size: 13px;\"><em>LinkedIn<\/em><\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684480093175{padding-bottom: 35px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1684744117179{margin-bottom: 35px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Our way of working&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1684744110014{margin-top: 50px !important;margin-bottom: 30px !important;}&#8221; el_id=&#8221;arbeitsweise&#8221;][vc_column_text css=&#8221;.vc_custom_1684743390914{margin-bottom: 35px !important;}&#8221;]Since January 2023, the working group has been working in initiatives that are assigned to individual topic clusters and receive support from Executive Sponsors from the Steering Committee. In this context, initiatives can be launched on different scales and lead to different results. You can find detailed information on the initiative structure and active initiatives here: <strong><a href=\"https:\/\/agcommtech.de\/en\/initiatives-around-the-topic-of-commtech\/\">Participate<\/a><\/strong>[\/vc_column_text][vc_custom_heading text=&#8221;Topic cluster&#8221; font_container=&#8221;tag:h3|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1684477805214{margin-top: 50px !important;margin-bottom: 30px !important;}&#8221;][vc_single_image image=&#8221;16147&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hervorheben&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684478315832{padding-top: 44px !important;padding-bottom: 44px !important;}&#8221;][vc_column][stm_image_carousel grayscale=&#8221;yes&#8221; img_size=&#8221;180&#215;96&#8243; items_mobile=&#8221;2&#8243; images=&#8221;5182,5177,5178,5179,5180,5181&#8243; custom_links=&#8221;\/company-overview\/our-partners\/,\/company-overview\/our-partners\/,\/company-overview\/our-partners\/,\/company-overview\/our-partners\/,\/company-overview\/our-partners\/&#8221;][vc_tta_accordion style=&#8221;modern&#8221; active_section=&#8221;&#8221; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Organization &amp; Processes topic cluster&#8221; tab_id=&#8221;1684478132228-4978b33f-7063&#8243;][vc_empty_space][vc_gallery images=&#8221;10221,10228,11711,10226,10096,16287&#8243; onclick=&#8221;&#8221;][vc_column_text]Digitization means a profound transformation of organizations. It&#8217;s more than just supporting existing processes with digital tools &#8211; the task is much more about completely reshaping processes. Communications departments have a dual role to play here: On the one hand, they are expected to accompany the transformation process of the entire organization. On the other hand, they must ask themselves what position they will occupy in the future and how their value contribution to the company will change. For the heads of communications departments, this means a major challenge: They have to actively shape the change, take their departments along with them, and are themselves just beginning to grasp the paradigm shift. We want to accompany communicators in this &#8220;sensemaking&#8221; through exchange and first practical examples.<\/p>\n<p>The cluster meets every third Monday of the month from 17:00 to 18:00 for a virtual ideas workshop. Each session begins with a short, practical keynote speech. The first meeting is on March 18, 2024.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Technology theme cluster&#8221; tab_id=&#8221;1684478464160-cb8bab34-ddd2&#8243;][vc_empty_space][vc_gallery images=&#8221;10229,10222,11281&#8243; onclick=&#8221;&#8221;][vc_column_text]The goal of the cluster is to quickly and effectively achieve concrete results on current issues around tech, tools and trends. This is intended to give PR practitioners more clarity in the thicket of challenges of modern communication in a simple and direct way. Especially the question about the possibilities of AI are on everyone&#8217;s lips since the launch of ChatGPT and the integration of the tool into the Microsoft search Bing and the browser Edge. Interest in the artificial intelligence initiative is correspondingly high. For this reason, this was again somewhat &#8220;drilled out&#8221; and an additional subgroup was formed.<\/p>\n<p>The cluster meets every fourth Tuesday of the month at 17:00.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Thematic cluster People &amp; Culture&#8221; tab_id=&#8221;1684478499588-48e48224-11d7&#8243;][vc_empty_space][vc_gallery images=&#8221;10219,14056,11281&#8243; onclick=&#8221;&#8221;][vc_column_text]What good is the best technology if no one uses it? What good is data without insight? How can we ensure that data and AI are not seen as foreign bodies, but as an integral part of every communication strategy and daily work? How do I create a glow in the eyes instead of the shock of numbers?<\/p>\n<p>We explore these questions in the People &amp; Culture cluster. We talk about the necessary skills, agile and learning-oriented methods, the development of an open data culture, an AI framework for the integrated use of technology and leadership that provides orientation and shapes culture. The aim is to create a working environment in which digitalization and technology, including AI, are understood, lived and further developed.   <\/p>\n<p>The cluster meets every two weeks on Wednesdays at 17:00.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Strategy and impact measurement topic cluster&#8221; tab_id=&#8221;1684478539896-e23b879f-ee01&#8243;][vc_empty_space][vc_gallery images=&#8221;10225,10218,14062&#8243; onclick=&#8221;&#8221;][vc_column_text]&#8221;You can&#8217;t control what you don&#8217;t measure.&#8221; This insight is as old as it is banal. However, the vast majority of communications departments today are not able to collect and prepare the available data in such a way that it can be used for two essential tasks:<\/p>\n<ol>\n<li>Measuring success, i.e. tracking what successes the communications work has delivered in the past. These measurements are mainly used to argue internally that the communications department is doing a good ob.<\/li>\n<li>Far more important is the use of data to optimize communications work. This involves using data from the (recent) past to learn for future communications work.<\/li>\n<\/ol>\n<p>The Impact Measurement Cluster is working on solutions for these two tasks in order to provide colleagues with practical assistance.<\/p>\n<div class=\"elementToProof\">The topic cluster Impact Measurement currently does not have a fixed cluster jour fixe, but meets by individual arrangement per currently running initiative.  <span class=\"ContentPasted0\">Anyone who would like to participate can join us at any time in our Teams channel or by contacting the cluster leads.<\/span><\/div>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1686836372715{background-color: #f2f2f2 !important;}&#8221; el_class=&#8221;about-bg-right&#8221; el_id=&#8221;interest group&#8221;][vc_column][stm_spacing lg_spacing=&#8221;50&#8243; md_spacing=&#8221;50&#8243; sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][vc_custom_heading text=&#8221;Another opportunity for participation: interest groups&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1686667004281{margin-top: 50px !important;margin-bottom: 25px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1743003621789{margin-bottom: 22px !important;}&#8221;]In addition to the topic clusters <strong><a href=\"https:\/\/agcommtech.de\/en\/become-a-member-of-the-commtech-ag\/\">members<\/a><\/strong> also have the opportunity to exchange ideas informally in interest groups. This allows communications leaders with similar job profiles to share learning and identify best practices. Anyone who would like to participate is welcome to contact the respective leadership. Currently there are three groups &#8211; but more can be opened at any time.[\/vc_column_text][stm_spacing lg_spacing=&#8221;80px&#8221; md_spacing=&#8221;50&#8243; sm_spacing=&#8221;54&#8243; xs_spacing=&#8221;54&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1686836319279{background-color: #f2f2f2 !important;}&#8221; el_id=&#8221;interest group&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1686667617463{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;background-color: #ffffff !important;border-left-color: #f2f2f2 !important;border-left-style: solid !important;border-right-color: #f2f2f2 !important;border-right-style: solid !important;border-top-color: #f2f2f2 !important;border-top-style: solid !important;border-bottom-color: #f2f2f2 !important;border-bottom-style: solid !important;border-radius: 2px !important;}&#8221;][stm_spacing lg_spacing=&#8221;10px&#8221; md_spacing=&#8221;10px&#8221; sm_spacing=&#8221;10px&#8221; xs_spacing=&#8221;10px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #274856;\">1<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Data &amp; Insights Experts<\/strong><\/h3>\n<p style=\"text-align: center;\">Management:<br \/>Florian M\u00fcller (Audi)<br \/><span style=\"color: #ffffff;\">&#8211;<\/span><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;<b>Participate<\/b>&#8221; color=&#8221;theme_style_5&#8243; align=&#8221;center&#8221; link=&#8221;url:mailto%3A%22info%40agcommtech.de%22|&#8221;][stm_spacing lg_spacing=&#8221;10px&#8221; md_spacing=&#8221;10px&#8221; sm_spacing=&#8221;10px&#8221; xs_spacing=&#8221;10px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1686667628797{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;background-color: #ffffff !important;border-left-color: #f2f2f2 !important;border-left-style: solid !important;border-right-color: #f2f2f2 !important;border-right-style: solid !important;border-top-color: #f2f2f2 !important;border-top-style: solid !important;border-bottom-color: #f2f2f2 !important;border-bottom-style: solid !important;border-radius: 2px !important;}&#8221;][stm_spacing lg_spacing=&#8221;10px&#8221; md_spacing=&#8221;10px&#8221; sm_spacing=&#8221;10px&#8221; xs_spacing=&#8221;10px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #274856;\">2<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Internal communication<\/strong><\/h3>\n<p style=\"text-align: center;\">Management:<br \/>Markus Fuhrmann (Universal Investment)<br \/>Maike Molling (E.ON)<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;<b>Participate<\/b>&#8221; color=&#8221;theme_style_5&#8243; align=&#8221;center&#8221; link=&#8221;url:mailto%3A%22info%40agcommtech.de%22|&#8221;][stm_spacing lg_spacing=&#8221;10px&#8221; md_spacing=&#8221;10px&#8221; sm_spacing=&#8221;10px&#8221; xs_spacing=&#8221;10px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1686667650346{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;background-color: #ffffff !important;border-left-color: #f2f2f2 !important;border-left-style: solid !important;border-right-color: #f2f2f2 !important;border-right-style: solid !important;border-top-color: #f2f2f2 !important;border-top-style: solid !important;border-bottom-color: #f2f2f2 !important;border-bottom-style: solid !important;border-radius: 2px !important;}&#8221;][stm_spacing lg_spacing=&#8221;10px&#8221; md_spacing=&#8221;10px&#8221; sm_spacing=&#8221;10px&#8221; xs_spacing=&#8221;10px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #274856;\">3<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>CvDs\/Comms Operations<\/strong><\/h3>\n<p style=\"text-align: center;\">Management:<br \/>Nikola Gardeweg (Swiss Life) <br \/><span style=\"color: #ffffff;\">&#8211;<\/span><\/p>\n<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;<b>Participate<\/b>&#8221; color=&#8221;theme_style_5&#8243; align=&#8221;center&#8221; link=&#8221;url:mailto%3A%22info%40agcommtech.de%22|&#8221;][stm_spacing lg_spacing=&#8221;10px&#8221; md_spacing=&#8221;10px&#8221; sm_spacing=&#8221;10px&#8221; xs_spacing=&#8221;10px&#8221;][\/vc_column_inner][\/vc_row_inner][stm_spacing lg_spacing=&#8221;50&#8243; md_spacing=&#8221;50&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1688561861184{background-color: #274856 !important;}&#8221; el_class=&#8221;about-bg-right&#8221;][vc_column][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;10&#8243; xs_spacing=&#8221;10&#8243;][vc_custom_heading text=&#8221;What else do we do?&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1684479834362{margin-top: 50px !important;margin-bottom: 25px !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1485525262482{margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"line-height: 22px; font-size: 15px;\"><span style=\"color: #ffffff;\">Exchange of information in the AG CommTech teams<\/span><\/li>\n<li style=\"line-height: 22px; font-size: 15px;\"><span style=\"color: #ffffff;\">Information exchange involving service providers in the AG CommTech LinkedIn group.<\/span><\/li>\n<li style=\"line-height: 22px; font-size: 15px;\"><span style=\"color: #ffffff;\">Lectures\/<strong><a href=\"https:\/\/agcommtech.de\/en\/events-by-and-with-the-ag-commtech\/\"><span style=\"color: #ffffff;\">Webinars<\/span><\/a><\/strong><\/span><\/li>\n<li style=\"line-height: 22px; font-size: 15px;\"><span style=\"color: #ffffff;\">Articles in trade magazines<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"line-height: 22px; font-size: 15px;\"><strong><a href=\"https:\/\/agcommtech.de\/en\/commtech-success-factor\/\"><span style=\"color: #ffffff;\">Own publications<\/span><\/a><\/strong><\/li>\n<li style=\"line-height: 22px; font-size: 15px;\"><span style=\"color: #ffffff;\">Performances at\/in congresses, seminars &amp; lectures<\/span><\/li>\n<li style=\"line-height: 22px; font-size: 15px;\"><span style=\"color: #ffffff;\">Own events, seminars &amp; conferences<\/span><\/li>\n<li style=\"line-height: 22px; font-size: 15px;\"><span style=\"color: #ffffff;\">Cooperation with science, associations &amp; 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el_class=&#8221;under_none&#8221;] Emergence of the CommTech working group [\/vc_column_text][vc_column_text]The CommTech working group emerged from the findings brought to light in the European Communication Monitor (ECM) 2021. According to the study, almost 90% of the communications managers surveyed in<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10401","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AG CommTech - What you need to know - AG CommTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/ag-commtech-what-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AG CommTech - What you need to know - AG CommTech\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684667572293{margin-top: -75px !important;margin-bottom: 55px !important;padding-top: 81px !important;padding-bottom: 78px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-7 vc_col-md-7&#8243;][vc_column_text css=&#8221;.vc_custom_1684421403547{margin-bottom: 25px !important;}&#8221; el_class=&#8221;under_none&#8221;] Emergence of the CommTech working group [\/vc_column_text][vc_column_text]The CommTech working group emerged from the findings brought to light in the European Communication Monitor (ECM) 2021. 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