{"id":10314,"date":"2023-05-19T13:33:46","date_gmt":"2023-05-19T11:33:46","guid":{"rendered":"https:\/\/agcommtech.de\/work-from-the-commtech-wg\/"},"modified":"2026-03-16T18:35:21","modified_gmt":"2026-03-16T17:35:21","slug":"work-from-the-commtech-wg","status":"publish","type":"page","link":"https:\/\/agcommtech.de\/en\/work-from-the-commtech-wg\/","title":{"rendered":"Work from the CommTech WG"},"content":{"rendered":"

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The CommTech Academy with its program starts in the middle of the year!<\/strong> In the Summer School, organized by AG CommTech and Audi Kommunikation, our new CommTech Academy, we are committed to further professionalizing our profession:<\/span><\/p>\n

So we are on 09. and July 10 guest at the Audi Forum Ingolstadt<\/strong> and are looking forward to a comprehensive supporting program with you.<\/span><\/p>\n

[\/vc_column_text][vc_cta h2=”Be part of it now” h2_font_container=”tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”custom” add_button=”right” btn_title=”Click here to register” btn_style=”flat” btn_color=”theme_style_5″ btn_size=”lg” btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”stm-popup-close” particles=”yes” use_custom_fonts_h2=”true” btn_add_icon=”true” btn_link=”url:https%3A%2F%2Fwww.eventbrite.de%2Fe%2Fcommtech-academy-summer-school-commtech-academy-excellence-forum-registrierung-840089208437%3Faff%3DWebseitendownloads|target:_blank|” css=”.vc_custom_1715606327690{margin-bottom: 0px !important;}” custom_background=”#009535″ custom_text=”#274856″ el_class=”third_bg_color”][\/vc_cta][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”1″ xs_spacing=”1″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1677847548314{margin-bottom: 39px !important;padding-top: 40px !important;}”][vc_column][vc_column_text]The members of our working group regularly produce content such as white papers and impulse papers, blog articles<\/a><\/strong> and interviews<\/a><\/strong>. These are used, for example, as part of our webinars and other events. To ensure that the results of the initiatives<\/a><\/strong> are available to as many PR practitioners as possible (in the long term) and can be used for digital transformation, you can download all the contributions here.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1752045964141{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1742229363312{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nAgentic AI in corporate communications
\n<\/strong><\/h6>\n

Publication: March 2026<\/span><\/p>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”16353″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1771752093899-43b6941a-18da”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI4MTUzNWRhIiB0aXRsZT0iV2hpdGVwYXBlcjogQWdlbnRpYyBBSSBpbiBjb3Jwb3JhdGUgY29tbXVuaWNhdGlvbnMiXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1752045964141{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1742229363312{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;}”][vc_column_text]<\/p>\n

\n
Playbook:
\nConnect AI data sources
\n<\/strong><\/h6>\n

Publication: March 2026<\/span><\/p>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”16340″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1773227394847-20e95108-40d2″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSIwZjg5MDAxIiB0aXRsZT0iSW1wdWxzZSBwYXBlcjogQ29ubmVjdGluZyBBSSBkYXRhIHNvdXJjZXMiXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nHow communication departments build a database for their AI applications
\n<\/strong><\/h6>\n<\/div>\n

Publication: February 2026<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”16267″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1773227395008-c8e3b59f-c14a”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI1M2U0MGE3IiB0aXRsZT0iV2hpdGVwYXBlcjogSG93IGNvbW11bmljYXRpb24gZGVwYXJ0bWVudHMgYnVpbGQgYSBkYXRhYmFzZSBmb3IgdGhlaXIgQUkgYXBwbGljYXRpb25zIl0=[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1752045964141{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Impulse paper:
\nAI agents in communication: What is feasible? Where are the limits?
\n<\/strong><\/h6>\n<\/div>\n

Publication: February 2026<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”16265″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1772794563138-ad73de03-8298″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSJhMzAxNmViIiB0aXRsZT0iSW1wdWxzZSBwYXBlcjogQUkgYWdlbnRzIGluIGNvbW11bmljYXRpb24iXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1742229363312{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;}”][vc_column_text]<\/p>\n

\n
Impulse paper:
\nChallenges in performance measurement 2026
\n<\/strong><\/h6>\n<\/div>\n

Publication: January 2026<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”15810″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1771752094063-094de8b7-ce3d”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSJiMjhhNDlhIiB0aXRsZT0iSW1wdWxzZSBwYXBlcjogQ2hhbGxlbmdlcyBpbiBwZXJmb3JtYW5jZSBtZWFzdXJlbWVudCAyMDI2Il0=[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1752045964141{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1742229363312{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nExpectation gap vs. reputation gap
\n<\/strong><\/h6>\n<\/div>\n

Publication: January 2026<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”15797″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1768795552908-fb8ac79e-1207″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSJjZDljYjc3IiB0aXRsZT0iV2hpdGVwYXBlcjogRXhwZWN0YXRpb24gZ2FwIHZzLiByZXB1dGF0aW9uIGdhcCJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Impulse paper:
\nWhat communication can learn from the US Marine Corps when introducing AI<\/p>\n

<\/strong><\/h6>\n<\/div>\n

Publication: December 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”15508″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1768795553078-a634b080-81da”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSIzYmE3MjI3IiB0aXRsZT0iSW1wdWxzZSBwYXBlcjogV2hhdCBjb21tdW5pY2F0aW9uIGNhbiBsZWFybiBmcm9tIHRoZSBVUyBNYXJpbmUgQ29ycHMgd2hlbiBpbnRyb2R1Y2luZyBBSSJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1764143396850{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_id=”Index-Report-2025″][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
CommTech Index Report 2025\/2026
\n<\/strong><\/h6>\n<\/div>\n

Publication: November 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”15484″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1764143338282-917ab329-0b4b”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI1N2U0MzUxIiB0aXRsZT0iV2hpdGVwYXBlcjogQ29tbVRlY2ggSW5kZXggUmVwb3J0IDIwMjUvMjAyNiJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1690977305129{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1762356994097{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Survey data:
\nCommTech Index Survey 25\/26
\n<\/strong><\/h6>\n<\/div>\n

Publication: November 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”15470″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1764062058877-bb3ea4ce-6eb1″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSJlMDhlMTBiIiB0aXRsZT0iU3VydmV5IGRhdGE6IENvbW1UZWNoIEluZGV4IFN1cnZleSAyNS8yNiJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1742229363312{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;}”][vc_column_text]<\/p>\n

\n
Impulse paper:
\nThe future of AI-based media analysis
\n<\/strong><\/h6>\n

Publication: November 2025<\/span><\/p>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”15457″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1764142862932-101f6b3c-991b”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI2NTExZGY1IiB0aXRsZT0iSW1wdWxzZSBwYXBlcjogVGhlIGZ1dHVyZSBvZiBBSS1iYXNlZCBtZWRpYSBhbmFseXNpcyJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1762356994097{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden” el_id=”podcast”][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Audio summary:
\nFuture roles and skills in the communications profession in the face of digitalization
\n<\/strong><\/h6>\n<\/div>\n

Publication: November 2025<\/span><\/p>\n

[\/vc_column_text][vc_raw_html]PGF1ZGlvIGNvbnRyb2xzPSIiIHByZWxvYWQ9Im5vbmUiIHN0eWxlPSJ3aWR0aDoxMDAlOyI+CiAgPHNvdXJjZSBzcmM9Imh0dHBzOi8vYWdjb21tdGVjaC5kZS93cC1jb250ZW50L3VwbG9hZHMvMjAyNS8xMS9Ta2lsbHMtU3R1ZGllLVBvZGNhc3QubXAzIiB0eXBlPSJhdWRpby9tcGVnIj4KICBZb3VyIGJyb3dzZXIgZG9lcyBub3Qgc3VwcG9ydCB0aGUgYXVkaW8gZWxlbWVudC4KPC9zb3VyY2U+PC9hdWRpbz4K[\/vc_raw_html][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1742229363312{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;}”][vc_column_text]<\/p>\n

\n
Impulse paper:
\nIntroducing predictive communication intelligence
\n<\/strong><\/h6>\n<\/div>\n

Publication: March 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”15231″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1758533409142-ae5f83b7-c466″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSJiNDljM2MwIiB0aXRsZT0iSW1wdWxzZSBwYXBlcjogSW50cm9kdWNpbmcgcHJlZGljdGl2ZSBjb21tdW5pY2F0aW9uIGludGVsbGlnZW5jZSJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1752045964141{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1742229363312{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;}”][vc_column_text]<\/p>\n

\n
Impulse paper:
\nMaking dumb AI agents smart
\n<\/strong><\/h6>\n<\/div>\n

Publication: September 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”15143″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1764577401320-cd52d3e2-d4a0″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSJjMGFkMDViIiB0aXRsZT0iSW1wdWxzZSBwYXBlcjogTWFraW5nIGR1bWIgQUkgYWdlbnRzIHNtYXJ0Il0=[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nFrom SEO to GAIO – How reputation becomes a critical success factor
\n<\/strong><\/h6>\n<\/div>\n

Publication: August 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”15068″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1764577401450-870f09ce-2ce0″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSJhNGEwMDQwIiB0aXRsZT0iV2hpdGVwYXBlcjogRnJvbSBTRU8gdG8gR0FJTyAtIEhvdyByZXB1dGF0aW9uIGJlY29tZXMgYSBjcml0aWNhbCBzdWNjZXNzIGZhY3RvciJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1752045964141{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1742229363312{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nStrategic paradigm shift in internal communication
\n<\/strong><\/h6>\n<\/div>\n

Publication: August 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”15039″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1755589855156-0218c860-6a11″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI4OTc1MThkIiB0aXRsZT0iSW1wdWxzZSBwYXBlcjogU3RyYXRlZ2ljIHBhcmFkaWdtIHNoaWZ0IGluIGludGVybmFsIGNvbW11bmljYXRpb24iXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Impulse paper:
\nRecognizing communication crises with AI
\n<\/strong><\/h6>\n<\/div>\n

Publication: July 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”14950″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1755589855297-bc575120-39ce”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSJiODE1ODRlIiB0aXRsZT0iSW1wdWxzZSBwYXBlcjogUmVjb2duaXppbmcgY29tbXVuaWNhdGlvbiBjcmlzZXMgd2l0aCBBSSJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1752045964141{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1742229363312{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;}”][vc_column_text]<\/p>\n

\n
Study:
\nFuture roles and skills in the communications profession in the face of digitalization
\n<\/strong><\/h6>\n<\/div>\n

Publication: July 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”14831″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1753356764941-bc8e79ea-db1b”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSJjZDA4M2MxIiB0aXRsZT0iU3R1ZHk6IEZ1dHVyZSByb2xlcyBhbmQgc2tpbGxzIGluIHRoZSBjb21tdW5pY2F0aW9ucyBwcm9mZXNzaW9uIGluIHRoZSBmYWNlIG9mIGRpZ2l0YWxpemF0aW9uIl0=[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Impulse paper:
\nProof of successful communication
\n<\/strong><\/h6>\n<\/div>\n

[\/vc_column_text][vc_single_image image=”14723″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1753356765041-045b9a01-80eb”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSJiODE1ODRlIiB0aXRsZT0iSW1wdWxzZSBwYXBlcjogUHJvdmluZyBjb21tdW5pY2F0aW9uIHN1Y2Nlc3NlcyJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1688565406303{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1742229363312{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nIncrease impact with AI-based media analysis
\n<\/strong><\/h6>\n<\/div>\n

Publication: May 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”14644″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1741711129103-9fd0006d-ce45″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI5YWYxMDI5IiB0aXRsZT0iV2hpdGVwYXBlcjogSW5jcmVhc2luZyBpbXBhY3Qgd2l0aCBBSS1iYXNlZCBtZWRpYSBhbmFseXNpcyJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Impulse paper:
\nHow AI is democratizing media analysis<\/strong><\/h6>\n<\/div>\n

Publication: April 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”14521″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1748270872091-45610a4a-01f5″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI3NjljMDdmIiB0aXRsZT0iV2hpdGVwYXBlcjogSG93IEFJIGlzIGRlbW9jcmF0aXppbmcgbWVkaWEgYW5hbHlzaXMiXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1688565406303{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nPredictive intelligence topic management<\/strong><\/h6>\n<\/div>\n

Publication: March 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”14391″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1750678123713-305df243-b5f8″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSIzMjUzZDllIiB0aXRsZT0iV2hpdGVwYXBlcjogUHJlZGljdGl2ZSBpbnRlbGxpZ2VuY2UgdG9waWMgbWFuYWdlbWVudCJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1742229363312{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;}”][vc_column_text]<\/p>\n

\n
Impulse paper:
\nPredictive intelligence topic management<\/strong><\/h6>\n<\/div>\n

Publication: March 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”14344″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1750678123832-bd6fa93a-aed4″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI4ODY1OTU5IiB0aXRsZT0iSW1wdWxzZSBwYXBlcjogUHJlZGljdGl2ZSBpbnRlbGxpZ2VuY2UgdG9waWMgbWFuYWdlbWVudCJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1688565406303{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Check today with AI,
\nhow communication will work tomorrow
\n<\/strong><\/h6>\n<\/div>\n

Publication: March 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”14281″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1742229349531-b755d5a6-34a3″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSIwOWFkMWJhIiB0aXRsZT0iV2hpdGVwYXBlcjogSW1wdWxzZSBwYXBlcjogVXNpbmcgQUkgdG9kYXkgdG8gY2hlY2sgaG93IGNvbW11bmljYXRpb24gd2lsbCB3b3JrIHRvbW9ycm93Il0=[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1690977305129{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Making data talk:
\nHow communicators draw insights from their data analysis
\n<\/strong><\/h6>\n<\/div>\n

Publication: March 2025<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”14141″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1742229349638-df370c04-2687″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSIwN2JlYzI0IiB0aXRsZT0iV2hpdGVwYXBlcjogTWFraW5nIGRhdGEgdGFsazogSG93IGNvbW11bmljYXRvcnMgZHJhdyBpbnNpZ2h0cyBmcm9tIHRoZWlyIGRhdGEgYW5hbHlzaXMiXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1751873832681{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_id=”Index-Report-2024″][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
CommTech Index Report 2024\/2025
\n<\/strong><\/h6>\n<\/div>\n

Publication: November 2024<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”13667″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1737976643571-609e1a55-5897″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSIwYjg0MjY4IiB0aXRsZT0iV2hpdGVwYXBlcjogQ29tbVRlY2ggSW5kZXggUmVwb3J0IDIwMjQvMjAyNSJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1690977305129{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
AI-based reputation management
\n<\/strong><\/h6>\n<\/div>\n

Publication: August 2024<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”13361″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1737976643676-4986d445-3219″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSIwZDNhZjJkIiB0aXRsZT0iV2hpdGVwYXBlcjogQUktYmFzZWQgcmVwdXRhdGlvbiBtYW5hZ2VtZW50Il0=[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1688565406303{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Data culture:
\nBetween enlightenment and upskilling
\n<\/strong><\/h6>\n<\/div>\n

Publication: November 2024<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”13703″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1732712112060-759c3055-b84f”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI1ODdmNGI5IiB0aXRsZT0iV2hpdGVwYXBlcjogRGF0YSBjdWx0dXJlOiBiZXR3ZWVuIGVubGlnaHRlbm1lbnQgYW5kIHVwc2tpbGxpbmciXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1690977305129{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nProve the success of communication
\n<\/strong><\/h6>\n<\/div>\n

Publication: January 2024<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”13081″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1724856056172-6ca0a21c-3b39″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSIxYTA0NGQ1IiB0aXRsZT0iV2hpdGVwYXBlcjogUHJvdmluZyB0aGUgc3VjY2VzcyBvZiBjb21tdW5pY2F0aW9uIl0=[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1688565406303{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nHow artificial intelligence is changing topic and reputation management<\/strong><\/h6>\n<\/div>\n

Publication: March 2024<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”12316″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1712076145958-5939f114-0b81″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI0NTFlMzVmIiB0aXRsZT0iV2hpdGVwYXBlcjogSG93IGFydGlmaWNpYWwgaW50ZWxsaWdlbmNlIGlzIGNoYW5naW5nIHRvcGljIGFuZCByZXB1dGF0aW9uIG1hbmFnZW1lbnQiXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1690977305129{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Targeted communication management
\nwith the help of the stakeholder journey
\n<\/strong><\/h6>\n<\/div>\n

Publication: March 2024<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”12196″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1712076146055-f516f06c-bfe9″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSJiNTkxZTg2IiB0aXRsZT0iV2hpdGVwYXBlcjogU3Rha2Vob2xkZXIgSm91cm5leSBhcyBhIHRvb2wgZm9yIGNvbW11bmljYXRpb24gbWFuYWdlbWVudCJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1688565406303{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1690977305129{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nImpulse paper AI in the newsroom<\/strong><\/h6>\n<\/div>\n

Publication: February 2024<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”12141″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1709658221037-2bd04ef2-253a”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI2MTE3ZWU4IiB0aXRsZT0iV2hpdGVwYXBlcjogSW1wdWxzZSBwYXBlciBBSSBpbiB0aGUgbmV3c3Jvb20iXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nInternal Comms Controlling<\/strong><\/h6>\n<\/div>\n

Publication: February 2024<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”12151″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1709658221114-ca31a071-0a37″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI0Zjk3NWJkIiB0aXRsZT0iV2hpdGVwYXBlcjogSW50ZXJuYWwgQ29tbXMgQ29udHJvbGxpbmciXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1751873793977{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden” el_id=”Index-Report-2023″][vc_column width=”1\/2″ css=”.vc_custom_1690977305129{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
CommTech Report 2023
\n<\/strong>(German\/English)<\/h6>\n<\/div>\n

Publication: November 2023<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”11545″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1709216528361-bc1ca9a6-ce85″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI3N2FiYWMzIiB0aXRsZT0iV2hpdGVwYXBlcjogQ29tbVRlY2ggUmVwb3J0IDIwMjMiXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Impulse paper:
\nAI in media analysis
\n<\/strong><\/h6>\n<\/div>\n

Publication: February 2024<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”12131″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1709216528458-76bf7bff-7c1a”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSIwMmM0YTBmIiB0aXRsZT0iV2hpdGVwYXBlcjogSW1wdWxzZSBwYXBlciBBSSBpbiBtZWRpYSBhbmFseXNpcyJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1688565406303{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1690977305129{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Learning from comparisons: BENCHMARKING
\n<\/strong><\/h6>\n<\/div>\n

Publication: June 2024<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”13020″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1718725783215-13328a42-4c58″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI3NDdiOWQ4IiB0aXRsZT0iV2hpdGVwYXBlcjogTGVhcm5pbmcgZnJvbSBjb21wYXJpc29uczogQkVOQ0hNQVJLSU5HIl0=[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nBrand Value
\n<\/strong><\/h6>\n<\/div>\n

Publication: June 2023<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”10862″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1709216222391-35578345-a042″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI5MTQ3IiB0aXRsZT0iV2hpdGVwYXBlcjogQnJhbmQgVmFsdWUiXQ==[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1688565406303{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1690977305129{margin-bottom: 30px !important;border-bottom-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nUseful AI tools for communication departments
\n<\/strong><\/h6>\n<\/div>\n

Publication: December 2023<\/span><\/p>\n

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\n
Impulse paper:
\nSustainability communication<\/strong><\/h6>\n<\/div>\n

Publication: October 2023<\/span><\/p>\n

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\n
Whitepaper:
\nDashboard
\n<\/strong><\/h6>\n<\/div>\n

Publication: March 2023<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”10059″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1682420484009-0c1dfdbf-0f5d”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI4NjY4IiB0aXRsZT0iV2hpdGVwYXBlcjogSG93IHRvIHByZXNlbnQgYWxsIGNvbW11bmljYXRpb24gY2hhbm5lbHMgaW4gb25lIGRhc2hib2FyZCJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1680513404164{padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nCrisis sensors
\n<\/strong><\/h6>\n<\/div>\n

Publication: March 2023<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”10069″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1682420493307-31ad6ec3-a217″][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSI4Nzk2IiB0aXRsZT0iV2hpdGVwYXBlcjogQ3Jpc2lzIFNlbnNvciBUZWNobm9sb2d5Il0=[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1686830223176{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nReputation measurement <\/strong><\/h6>\n<\/div>\n

Publication: March 2023<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”10051″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1682420507120-5dfd4741-e114″][vc_raw_html el_class=”download2″]W2NvbnRhY3QtZm9ybS03IGlkPSI4NDQ3IiB0aXRsZT0iV2hpdGVwYXBlcjogUmVwdXRhdGlvbiBtZWFzdXJlbWVudCJd[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1678977997970{padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

\n
Whitepaper:
\nData Lake<\/strong><\/h6>\n<\/div>\n

Publication: February 2023<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”11068″ img_size=”” alignment=”center”][vc_tta_accordion active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Download” tab_id=”1691587174059-967c8951-55cd”][vc_raw_html]W2NvbnRhY3QtZm9ybS03IGlkPSIyNjg5MzA5IiB0aXRsZT0iV2hpdGVwYXBlcjogRGF0YSBMYWtlIl0=[\/vc_raw_html][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1688565156237{padding-top: 20px !important;background-color: #f2f2f2 !important;}” el_class=”anmelden”][vc_column width=”1\/2″ css=”.vc_custom_1678977986885{border-right-width: 30px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

Artifical Intelligence in Public Relations and Communications<\/h6>\n

[\/vc_column_text][vc_single_image image=”11356″ img_size=”” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.quadriga-hochschule.com\/app\/uploads\/2023\/09\/QHS_Artificial_Intelligence_in_Public_Relations__Communications_2023.pdf”][vc_column_text]Thomas Mickeleit & Christina Rettig: There is no shortcut to AI. Or is there? How German communications professionals are navigating the AI revolution: Insights from a focus group discussion of the members of AG CommTech.[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1680513404164{padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #f2f2f2 !important;}”][vc_column_text]<\/p>\n

How can communication and marketing work better together?<\/h6>\n

[\/vc_column_text][vc_single_image image=”11257″ img_size=”” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/agcommtech.de\/wp-content\/uploads\/2023\/09\/AG-CommTech_Slider_Top10-Comms-Marketing.pdf”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color”][vc_column][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_cta h2=”To our newsletter” h2_font_container=”tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”custom” add_button=”right” btn_title=”All newsletters” btn_style=”flat” btn_color=”theme_style_5″ btn_size=”lg” btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”stm-popup-close” particles=”yes” use_custom_fonts_h2=”true” btn_add_icon=”true” btn_link=”url:https%3A%2F%2Fagcommtech.de%2Fen%2Fnewsletter%2F|title:Newsletter|” css=”.vc_custom_1690975389380{margin-bottom: 0px !important;}” custom_background=”#009535″ custom_text=”#274856″ el_class=”third_bg_color”][\/vc_cta][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”1″ xs_spacing=”1″][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]W2luc2VydCBwYWdlPSJmb2VyZGVyZXItemVudHJhbCIgZGlzcGxheT0iY29udGVudCJd[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” disable_element=”yes” el_class=”third_bg_color” css=”.vc_custom_1715620585579{margin-top: -100px !important;}”][vc_column][stm_spacing lg_spacing=”60″ md_spacing=”60″ sm_spacing=”30″ xs_spacing=”30″][vc_column_text] The CommTech Academy with its program starts in the middle of the year! In the Summer School, organized by AG CommTech and Audi Kommunikation, our new CommTech Academy, we are committed to further professionalizing our profession: So we are on 09. and July 10<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10314","page","type-page","status-publish","hentry"],"yoast_head":"\nWork from the CommTech WG - AG CommTech<\/title>\n<meta name=\"description\" content=\"All articles for download | Use for digital transformation | Whitepaper | Interviews | Impulse papers | Blog articles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agcommtech.de\/en\/work-from-the-commtech-wg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Work from the CommTech WG - 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